Top 11 WhatsApp Bulk Sending Software in 2023

Sindhu Bharathi

Senior Writer:

green tickReading Time: 15 Minutes
green tickPublished : June 6, 2023

With 2 billion active monthly users, WhatsApp remains the world’s most-used mobile messaging application. Given its widespread adoption, it has evolved to be one of the effective ways to reach prospects and customers.

There are a plethora of WhatsApp bulk sender solutions. So it requires a deeper understanding of the features and functionalities of each solution to choose one for your business.

Keeping this in mind, our experts have curated a list of the top 11 WhatsApp marketing software solutions along with their key features, pros, and cons to help you choose one that meets the requirements of your business.

What Is WhatsApp Bulk Sending Software?

WhatsApp marketing software covers all platforms that help send bulk WhatsApp messages to their prospects and customers. Though WhatsApp has a business app, its marketing features and functionalities are limited. So, it released an API called WhatsApp Business Platform to offer advanced marketing features.

What is the use of a bulk WhatsApp sender when WhatsApp has its own business platform is a natural question that you may get. You must note that the API does not have an interface, and it only connects two programs. So, you require WhatsApp marketing software to be able to dish out marketing campaigns and send bulk messages.

WhatsApp marketing software solutions help gain access to the interface to be able to craft the marketing message and send them to the customers.  You can send WhatsApp messages through text, images, videos, documents, etc. You can also automate sending out campaigns and messages at regular intervals so your customers do not lose touch with your brand.

Beyond that, you can also manage the contacts list and monitor the performance of your WhatsApp marketing campaigns.

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Why Do Businesses Need Bulk WhatsApp Software?

Before delving into the top 11 WhatsApp marketing software solutions, it is important to understand the benefits of using WhatsApp bulk messaging software. We have listed some of the key benefits that you must know.

1. Boost conversion rates

Bulk WhatsApp marketing delivers a conversion rate of 45-60%. The significance of WhatsApp as a marketing tool becomes evident when you compare this against Emails and SMS, which have a conversion of 2 to 5%. So for every 100 messages, businesses can generate 45 to 60 leads and prospects.

Also, it can increase the conversion rate of your business by 7x or 112%. So, using WhatsApp bulk message sender helps drive more leaders and customers to your business.

2. Minimize marketing spend

Bulk WhatsApp marketing helps reduce costs and improve the return on marketing spend. When you compare and contrast the marketing costs against the returns, the benefits outweigh the costs. So, WhatsApp bulk message senders help enhance the effectiveness of marketing campaigns and enable businesses to derive more from less,

3. Increase customer trust

When you opt to use WhatsApp marketing software, you get to apply for a green tick that indicates you are a verified business. This enhances the trust and credibility of your business and provides a better customer experience. It helps strengthen the image of your business.

4. High message open rates

WhatsApp has an average open rate of 98%, and you must note that WhatsApp has 2 billion users. So, investing in WhatsApp bulk messaging software helps broaden the visibility of your products and services and reach out to more people in a go.

5. Deliver excellent customer support

Using the Live Chat feature in the bulk WhatsApp marketing software, customers can interact with the contact center executives and seek a quick resolution of their problems and answers to their queries.

Key Aspects To Consider While Choosing Bulk WhatsApp Software

There are several WhatsApp marketing software solution providers, and when it comes to choosing the best one, you must evaluate them based on the following aspects.

1. User-friendliness of the features

A good WhatsApp marketing software is easy to use and access various features like campaign scheduling, content creation, performance monitoring, and so on.

2. Integration abilities

A reliable WhatsApp bulk sender should offer excellent integration support. Choose a tool that offers native integration, as it could get harder to use the WhatsApp Business API otherwise.

3. Affordability and pricing

Before choosing a bulk WhatsApp marketing software, check for its prices and compare it against the worthiness of the features. Usually, such software solutions charge only for the messages you send and do not involve hidden charges for licensing or extra bucks for setup.

Best WhatsApp Marketing Software Comparison Table

To gain a quick idea of the pricing and viability of the best WhatsApp marketing software solutions, take a look at the following table.

PlatformAppropriate ForFree TrialPricing
Twilio   Businesses of all scales   Yes  Starts at $0.01 per message
Ameyo   Small and medium-scale enterprises   Yes  No data available
Wati   Small-scale businesses and startups   No  From $49/month
Interakt   Small and Medium Businesses   Yes  Starting from $15/month
WebEngage   Medium scale businesses   No  No data available
AiSensy   Medium and large businesses   Yes  Starts at $20/month
Gallabox   Businesses in education, travel,   Yes  Starts at $40/month
MessageBird   Small and medium-scale businesses   Yes  Starts at $50/month
Infobip   Startups and medium size businesses   Yes  No data available
Whatso   Small, medium, and large-scale businesses   No  Starts at $39/month
Zoko   E-commerce businesses   No  Starts at $34.99 a month

How To Choose the Best WhatsApp Marketing Software for Your Business?

Given that there are a plethora of options, figuring out the right WhatsApp bulk sender for your business can be a cumbersome process. Before you choose WhatsApp marketing software for your business, you must do the following steps.

  1. Analyze your long-term and short-term WhatsApp marketing goals. List down your requirements.
  2. Evaluate the best WhatsApp marketing software solutions. Check their features and functionalities.
  3. Choose one that aligns with your requirements.
  4. Check for their pricing, integration abilities, and reliability of customer support.
  5. Check for hidden costs and fees.
  6. Verify the credibility of the business.
  7. Request a free demo so you can evaluate the usability of the platform.

11 Best WhatsApp Bulk Sending Software

In this section, we have curated the list of the 11 best WhatsApp marketing software solutions in the market, along with their key features, pros, cons, and pricing. Follow this section to determine the one that would best match your requirements.

1. Twilio


Twilio API is a robust, bulk WhatsApp marketing software available in the market. Beyond WhatsApp messages, you can send messages, make calls, and send SMS and emails using the Twilio API. You can integrate WhatsApp with Twilio API and establish complete control over the routing logic of your phone.

With Twilio API, you can also create WhatsApp communities and interact with many people in a go.  It follows a pay-as-you-go, conversation-based pricing model and so is highly affordable.

Key Features

  • Access controls
  • Group chats
  • Video and audio conferencing
  • Call recording
  • Call queuing
  • Call routing
  • Reminders and notifications
  • Extensive reporting and analytics


  • Twilio offers discounts as you scale up, so you will always get affordable rates. So, it is highly scalable, and you can use the API irrespective of the size and scale of your business.
  • Twilio offers a free trial. So, you can experiment with its features before you pick a pricing model.
  • Twilio has advanced call management features, including call logging, call queuing, call recording, call routing, etc.
  • Twilio offers integration support with several applications and software platforms.
  • The setup is easy and quick, and it takes less than 15 minutes of your time.


  • Twilio is not supported across the world. Before opting to use the platform, you should check if it is supported within your country.
  • The customer support is not up to the expectation.

Free Trial

  • Yes, Twilio offers a free trial.


  • Pay-as-you-go pricing or per conversation rate at $0.01 per message

2. Ameyo


Ameyo is a popular cloud-based collaboration and communication platform for businesses. It helps them interact with customers across multiple channels. Ameyo offers WhatsApp business API that allows businesses to send interactive marketing messages in bulk to the WhatsApp account of their customers.

Beyond marketing and promotional messages, businesses can also send transactional messages and carry out verification through one-time passwords using Ameyo. It also has a conversational AI tool called Ameyo bot that can respond to 80% of your customer questions upon training. You can also integrate Ameyo with other bots available in the market.

Key Features

  • Interactive bulk messages
  • Broadcast messages using templates
  • Multiple media formats like video, text, image, etc.
  • WhatsApp-based ticketing feature
  • Integration with Bots
  • WhatsApp virtual numbers
  • Engagement and performance metrics
  • Text, video, and image templates


  • Using Ameyo, you can share text messages, documents, images, videos, GIFs, locations, etc. So it can be used to share invoices, live locations, video tutorials, account statements, order summaries, etc.
  • Ameyo can be deployed on all platforms, including Android, iOS, and Windows.
  • Ameyo provides pre-defined templates in the form of text, images, videos, etc., so customer care agents can respond to queries swiftly.
  • Ameyo offers extensive integration support with third-party CRM solutions and bots.
  • Ameyo provides comprehensive reports that help businesses track the effectiveness of their campaigns and marketing strategies and make changes accordingly.


  • Ameyo does not offer upfront pricing plans and packages. To deploy Ameyo WhatsApp bulk sender, you have to contact the customer care agents for pricing.
  • Some users call out the lack of customization and personalization abilities of Ameyo.

Free Trial

  • Yes, Ameyo offers a free trial to its customers.


  • Request for a quote

3. Wati


Wati is a flagship product of, known for offering personalized communication tools. Wati is a WhatsApp Business API platform that helps businesses deliver marketing and sales support to businesses. It helps deliver broadcasts, bulk, and transactional messages while solving customer queries through WhatsApp.

Wati comes with a no-code chatbot builder using which you can automate responses to first-hand customer queries. Multiple agents can share access to Wati’s inbox for use across call centers and customer support teams.

Key Features

  • Deliver broadcasts
  • No-code chatbots
  • Personalized messages
  • Group messaging
  • Multiple agents support
  • Pre-built integrations
  • Comprehensive reporting
  • Two-way messaging


  • Using the chatbot builder of Wati, businesses can automate responses to frequently asked questions. This improves the productivity of customer care agents.
  • Wati supports multiple media formats, including text, images, videos, documents, etc. It also provides interactive buttons to support two-way messaging.
  • Wati has extensive reporting tools to track message delivery, open rates, response rates, etc.
  • Wati has pre-defined templates that help design campaigns and promotional messages in bulk.
  • Wati inbox can be shared with any number of agents in your customer care team. There are no limitations.


  • Customer support is available only through email, and the response is very slow.
  • Wati comes with extra costs for an exclusive customer support agent, green tick verification, etc.

Free Trial

  • Yes, Wati offers a 7-day free trial.


  • Standard plan- $49 a month
  • Professional plan -$98 a month
  • Enterprise plan – custom pricing

4. Interakt


Interakt is a powerful WhatsApp business platform with extensive features that can be used to streamline sales and marketing communications through WhatsApp. You can automate order notifications, alerts about upcoming deliveries, cash-on-delivery information, etc. You can also send promotional messages like discounts and deals across WhatsApp.

Interakt has a shared inbox feature that lets multiple agents access the Interakt inbox at a time. So, this can be used across customer support teams. You can also create a WhatsApp storefront and create a custom shopping experience.

Key Features

  • Shared inbox
  • Broadcast message
  • Greentick verification support
  • WhatsApp storefront
  • Campaign reports and analytics
  • Automated alerts
  • One-time and recurring campaigns


  • Interakt helps set up one-time campaigns and recurring ones so you can automate your marketing campaigns.
  • Interakt offers a free trial on all its packages. You can experiment with its features before you invest in one.
  • Interakt offers in-depth analytics and reports that help track the performance of your marketing campaigns.
  • Interakt has extensive features like a shared team inbox that lets multiple agents handle customer queries and offer support.
  • Interakt offers free green tick verification support for your business account, so it instills trust in the minds of your customers.
  • Interakt offers extensive integrations with 15+ CRMS, e-stores, etc.


  • Interakt does not offer WhatsApp chatbots, which is a major limitation when you compare it with other bulk WhatsApp sender software solutions.
  • Interakt offers customer support only through e-mails. It does not have options for phone interactions.

Free Trial

  • Yes, 14-day free trial on all plans.


  • Starter plan: $15 per month
  • Growth plan: $35 per month
  • Advanced plan: $45 per month

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5. WebEngage


WebEngage is a robust CRM platform that intends to help businesses forge meaningful customer relationships. Using WebEngage, you can send transactional, conversational, and promotional messages across WhatsApp.

Beyond WhatsApp, you can reach your customers across multiple channels like email, social media platforms, in-app campaigns, etc. It is appropriate for mid-scale enterprises and large businesses that require an extensive CRM support platform.

Key Features

  • Campaign tracking
  • Dynamic templates
  • Automated responses
  • 2-way conversations
  • WhatsApp virtual number
  • Broadcast messages


  • WebEngage helps businesses share all forms of messages across WhatsApp, including promotional messages, transactional, and account updates.
  • WebEngage helps businesses with real-time analytics and insights to measure their campaigns’ performance.
  • WebEngage extends multiple media support, including texts, images, videos, GIFs, locations, etc.
  • WebEngage is easy to set up and can be integrated with the WhatsApp Service Provider (WSP) that you prefer.
  • WebEngage helps you automate marketing campaigns and send contextual messages based on user actions.


  • WebEngage does not integrate directly with WhatsApp. You need a WhatsApp server provider to connect with your WebEngage account.
  • Setup and configuration require technical expertise.

Free Trial

  • WebEngage does not offer a free trial.


  • WebEngage does not offer upfront information on pricing.

6. AiSensy


AiSensy is an end-to-end WhatsApp marketing solution provider, and it helps businesses communicate with leads and customers. It offers multi-user access, so the AiSensy API can be used for contact centers. AiSensy allows you to create, send, and track broadcasts and bulk WhatsApp messages. You can build carts and catalogs using AiSensy, which only takes less than ten minutes.

AiSensy helps automate the process of sending offers, deals, festival wishes, etc. The API allows you to collect payments through WhatsApp. AiSensy also helps you build your own Chatbot so you can automate conversations and replies to frequently asked questions.

Key Features

  • Broadcast messages
  • Green tick
  • Unlimited notifications
  • WhatsApp catalog
  • WhatsApp payments
  • Chatbot
  • Automate messages


  • AiSensy API helps send unlimited messages and broadcasts through WhatsApp.
  • AiSensy helps you receive a green tick verification and so adds to the credibility of your business. With a green tick, the message open rates are high.
  • AiSensy API helps businesses add interactive buttons to craft and send clickable messages.
  • AiSensy helps you build your own Chatbot and automate conversational messages. This helps automate replies to frequently asked questions. You can respond to customer inquiries 24*7 using the live chatbot.
  • AiSensy helps build custom carts and catalogs so you can create a WhatsApp forefront.
  • AiSensy offers integrations with 20+ CRM tools and software solutions.
  • AiSensy offers extensive customer support through calls, Google Meet, and WhatsApp.


  • Some users reported a technical glitch and inconvenience in navigating the UI.
  • There is no team inbox to communicate with the internal team.

Free Trial

  • AiSensy offers a 14-day free trial period.


  • Basic plan – $20 a month
  • Pro plan – $45 a month
  • Enterprise plan – Custom pricing

7. Gallabox


Gallabox is a WhatsApp marketing platform that helps route bulk messages through WhatsApp Business APIs. Its features and functionalities can be customized to meet the individual needs of a business. Its shared inbox feature helps promote seamless internal collaboration.

Gallabox helps integrate your product cart and catalog with WhatsApp so you can sell products and services across WhatsApp. It lets you create interactive messages and add custom buttons with promotional and transactional messages. It offers a no-code chatbot that sends automated responses to customer queries. You can customize the conversational flow of the chatbot based on your business needs.

Key Features

  • Shared inbox
  • Broadcast messages
  • Product catalog
  • No code bot
  • E-commerce and CRM integrations
  • Payment support
  • Campaign scheduling and tracking
  • Industry-specific features


  • Gallabox provides a shared inbox that promotes seamless collaboration across internal teams.
  • Galabox offers extensive integration support with E-commerce software, CRM platforms, and payment tools.
  • Gallabox WhatsApp marketing software provides a no-code chatbot builder which helps automate WhatsApp replies to first-hand questions.
  • The platform is easy to set up, use and navigate.
  • Gallabox offers industry-specific features and functionalities to enable businesses in education, travel, real estate, E-commerce, and BFSI.
  • Internal teams can add private notes across contacts and conversations.
  • Gallabox provides a customizable dashboard that helps gain a 360D view of the performance of marketing campaigns.


  • With the basic plans, customer support is available only by email.
  • Analytic features need updation and improvement.

Free Trial

  • Yes, Gallabox offers a 7-day free trial on all plans.


  • Growth+ plan – $40 a month
  • Scale+ plan – $75 a month
  • Custom pricing plan

8. MessageBird


MessageBird is a robust communication platform offering automation support across multiple channels, including WhatsApp. It offers a centralized platform for businesses to access customer interactions in one go. It offers a chat flow builder using which you can customize the flow of customer conversations.

MessageBird also helps build marketplaces by onboarding partners and designing custom catalogs. It offers extensive features for E-commerce businesses where customers can buy products and track them through WhatsApp. MessageBird is compliant with data security and privacy laws, including GDPR.

Key Features

  • Shared inbox
  • No code automation
  • Unified communication portal
  • Two-way communication
  • CRM integration
  • Analytics and Reporting


  • Using the chat flow builder from MessageBird, you can customize the flow of WhatsApp conversations with your customers.
  • MessageBird offers integration with chatbots that can automate the process of answering repetitive questions from customers. This way, the customer care executives can spend their time and energy answering critical questions.
  • MessageBird is an extensive communication platform, so you can extend it to omnichannel marketing and sales.
  • MessageBird helps build online marketplaces with custom catalogs and carts.
  • MessageBird delivers reports and analytics using which you can track the performance of your campaigns.


  • MessageBird platform does not have a solid business pricing package.
  • With MessageBird, the customization options are limited.

Free Trial

  • No, MessageBird does not offer a free trial.


  • Flexible pricing starts at $0.0147 for the United States.

9. Infobip


Infobip is an extensive communication platform that helps businesses reach customers through multiple channels. It is a popular WhatsApp bulk sender and is trusted by 2000+ brands worldwide. Using Infobip, you can create custom templates for sending WhatsApp messages and marketing campaigns.

Using Infobip, you can automate responses to customer queries. You can use Infobip API to deliver sales and marketing campaigns and offer customer support through WhatsApp. Infobip app is available on the Google Play store, and this helps handle customer conversations even when you are not at the desk.

Key Features

  • Omnichannel support
  • Chatbot building support
  • Mobile App
  • Broadcast messages
  • Personalized promotions
  • Custom conversation flow


  • Infobip helps automate responses to common customer queries. This enhances the efficiency of the customer support team, who can invest their time in handling crucial questions.
  • Infobip has an Android app, so you can access customer conversations on the go.
  • Infobip offers omnichannel marketing abilities, so you can automate end-end marketing activities.
  • Infobip offers integration with multiple CRM software, ERP, and sales solutions like Salesforce, Oracle, Hubspot, Jira, etc.
  • Infobip is easy to set up, and the conversations on the platform are encrypted.


  • Infobip does not offer green tick verification support to businesses.
  • Infobip is a bit expensive when compared to other exclusive WhatsApp bulk message sender software that offers the same set of features and functionalities.

Free Trial

  • Yes, Infobip offers 100 conversational points.


  • Custom pricing plans. To know the exact details, contact customer care.

10. Whatso


Whatso is an exclusive WhatsApp marketing software with dedicated solutions to help businesses scale and grow. The best thing about Whatso is its white-label platform which you can customize as per your brand guidelines and sell at your own price. The white-label platform has unlimited licenses.

Using Whatso, you can schedule marketing messages and track the status of their reach. You can also create groups and initiate conversations. It also supports unlimited chatbots using which you can automate responses to customer queries based on keywords. You can also set custom greetings which will send a welcome message to the customer as soon as they send a message.

Key Features

  • Green tick mark
  • Chrome extension
  • Keywords-based automation
  • Automated messages
  • Chatbot
  • Contact management
  • Multimedia support


  • Using Whatso, you can send personalized WhatsApp messages to your customers. You can also schedule campaigns and bulk messages.
  • Whatso helps businesses verify themselves with a green tick mark from Meta.
  • Whatso offers excellent customer support through phone, email, chat, etc. The setup is free of cost.
  • Using Whatso, you can exchange messages in the form of text, videos, images, GIFs, etc., through WhatsApp.
  • Whatso has extensive analytical abilities. You can track the performance and reach of your campaigns.


  • The customization abilities of Whatso are limited.
  • Pricing plans are not explicitly available.

Free Trial

  • Yes, Whatso offers a free trial.


  • Standard – $79 per year
  • Professional Yearly – $89 a year
  • Professional Lifetime – $189 a year

11. Zoko


Zoko is a dedicated WhatsApp bulk sender solution, and its features are more appropriate for E-commerce businesses. Using Zoko, you can apply for the green tick verification on your WhatsApp business API. It has chatbots that help automate responses to commonly asked questions.

The Zoko interface is easy to use, set up, and navigate. Using Zoko, you can send broadcast messages in bulk. You can share the WhatsApp inbox with multiple users, so Zoko is appropriate for customer support teams. It has a sales tool that lets you take customer orders over WhatsApp. They can also track the status of the order.

Key Features

  • Mobile app
  • WhatsApp broadcasting
  • Green tick mark
  • Take orders
  • Multiple agents can use a single WhatsApp inbox


  • The interface is very intuitive, easy to use and navigate.
  • Zoko offers a mobile app on Android platforms and iOS devices. So you can access the software from the go.
  • Using Zoko, you can set up a multi-agent support center through WhatsApp.
  • It is an appropriate platform for E-commerce businesses as it lets them take orders through WhatsApp.


  • A free trial is not available. Pricing plans are expensive when compared with other WhatsApp bulk message sender software.
  • Integration abilities are very limited.

Free Trial

  • Zoko does not offer a free trial.


  • Starter plan – $34.99 a month + $0.015 per conversation
  • Team plan- $54.99 a month + $0.01 per conversation
  • Pro plan- $109.99 a month + $0.006 per conversation
  • Business plan – $219.99 a month + $0.003 per conversation

Expert Advice

Given that messages sent across WhatsApp have an average open rate of 98% and the platform itself has 2 billion active users, there is no better marketing platform for businesses. Use appropriate WhatsApp marketing software and route your promotional messages through them to reach many people at once. The cost of investing in reliable software is minuscule compared to the benefits you derive from such software solutions.

Final Thoughts

WhatsApp has evolved to be an effective marketing platform, and businesses are on a spree to leverage its features and broaden their reach.  WhatsApp bulk sender solutions are an effective tool to dish out bulk promotional messages, broadcasts, and transactional messages and offer customer support.

There are a number of WhatsApp marketing software providers, so you must invest your time to choose one that meets your business requirements. Check for their pricing, features, pros, and cons before choosing WhatsApp marketing software.


Yes, it is legal if you are using the WhatsApp Business API through the WhatsApp bulk sender.

Yes, most WhatsApp bulk message sender software solutions come with multimedia support and you can send images, videos, GIFs, etc.

Yes, most WhatsApp bulk sender solution providers offer interactive buttons for customers to respond. The support team can access the replies or support requests and converse with the customer through WhatsApp.

Updated : September 13, 2023

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