How to Write a Vision Statement? 11 Inspiring Vision Statement Examples

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Rohit Rajpal

Senior Writer:

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green tickPublished : November 1, 2022

The task of writing a vision statement for your business can be challenging because it must describe your business’s values & how you plan to achieve your goals in the future. It’s common for established companies to focus on their mission statement, but vision statements can help inspire your team and establish your brand.

In this blog we will examine the importance and best Vision Statement Examples which will help you for crafting your own company vision statement that will powers your business growth.

What is Vision Statement? 

A vision statement is a statement of purpose, an idea of what you want your business to be. It’s about what you want the company to achieve and how it will be known for its products or services.

Why is a Vision Statement Important for your Business?

A vision statement gives you a sense of direction and purpose. That helps you focus on what you are trying to achieve, how far away it is, and how much time it will take you to get there. It also helps identify areas where improvement is needed, potential problems you might encounter along the way, and opportunities that might arise from your efforts.

A good company vision statement can inspire your employees, customers, and the community. And when you have a great vision, people feel like they are something bigger than themselves and are impacting the world in some way.

How to Write a Vision Statement?

Your vision statement should be short, clear, and easy to remember. You need to know why & where you’re going and what direction to steer. A good vision statement is aspirational, positive, and specific. It should also be realistic, but somewhat out of reach, so you have something to shoot for!

A good vision statement should be: 

  1. Clear: it needs to be able to stand for its own as a single sentence.
  2. Specific: it should express what you want your business to do or be over time, rather than simply describing where it is today.
  3. Aspirational: it should articulate a lofty goal to drive the company forward.

Also, it should include: 

  1. A statement of purpose: why this project was started in the first place
  2. A clear description of how success will look like when achieved (e.g., we want to be one of the most eco-friendly companies in the world).

Vision Statements vs Mission Statements: What’s the Difference?

vision vs mission statement

Mission and vision statements have different purposes. A mission statement describes what work your company does and why it exists, while a vision statement explains where you want it to be.

The following equation can sum up the difference between mission statement vs. vision statement:

Mission = “what.” Vision = “where.”

A mission statement is about the present—what your company does now. On the other side, a vision statement is about the future—where your company wants to be in five years or ten years, or however long into the future. 

This means that a mission statement will describe what products or services have been offered by your business over time. In contrast, a vision statement will concentrate on where that product/service will go regarding functionality and quality (or whatever other metrics matter).

For example: 

The mission statement of Google is “to organize the world’s information and make it universally accessible and useful.” 

However, their vision statement is “to provide access to the world’s information in one click.

Best Vision Statement Examples

Now that you have gone through some of the best vision statements let’s look at the best vision statements examples. 

1. Netflix

Netflix’s vision statement is  Becoming the best global entertainment distribution service. 

Netflix is the leading world’s premier entertainment company. What makes this a good company vision statement indicates that the company wants to provide high-quality entertainment at the click of a button. The word “distribution” suggests that Netflix aims to become more than just an online streaming service and create original content (such as Stranger Things). 


A great vision statement like this can inspire your whole team to work together toward a common goal. So before you start drafting yours, meet with your employees to talk about what you’re hoping for from them in the new year. What does success look like? How can everyone contribute? Get feedback on what would make their jobs easier and more fulfilling!

2. Paypal

PayPal’s vision statement is To make the movement and management of money as simple, secure and affordable as possible.It clearly defines what PayPal will do for its customers, make their lives easier with tools that take much of the hassle out of paying bills and transferring funds. At the same time, they want to be the world’s most cost-effective payment solution. 


This clear goal also helps Paypal employees understand what they’re working on. In addition to being transparent and easily understood by everyone involved in Paypal, they have used this vision statement to grow their company from an idea into one of the world’s most widely used payment systems.

3. Southwest Airlines

Southwest Airlines’s vision statement is To be the world’s most loved, most efficient, and most profitable airline.” This is a great vision because it shows that they don’t just want to be an average company; they want to be better than others in their industry. It also shows that they care about their customers and have a lot of respect for them by saying “most loved” instead of just “loved” or “liked by customers.” 


The word “efficient” can also help people feel good about flying with Southwest since efficiency is something everyone wants while traveling. Finally, having a goal of being profitable means that Southwest cares about money but isn’t willing to sacrifice quality service just so shareholders are happy—which tells us that this company knows how important its customers and employees are!

4. Petco

Petco’s company vision statement  is “Healthier Pets. Healthier People. Better World.” This statement drives everything they do at Petco. From how they invest in associates to what they stock on the shelves in stores and online. 


They believe that pets make people healthier and happier. They’re great stress relievers (especially during tough times); they give us something positive to focus on when we need it most; they teach us important life lessons like responsibility, compassion and commitment; they inspire us to be better versions of ourselves every day—and so much more!

So why not make things that make pets happy? 

5. LinkedIn

LinkedIn’s vision statement is “Create economic opportunities for every member of the global workforce.LinkedIn has a clear vision: to be the world’s biggest professional social network (by creating economic opportunities for everyone). And if statistics are to be believed, six people are hired on LinkedIn every minute. 


LinkedIn releases new features that align with its vision, such as creator mode, open-to-work option, etc. These features help candidates widen their reach and increase the chances of being hired. 

6. EDCL Group

EDCL Group’s vision statement is to Develop the energy resources in the country in an optimal manner and contribute to the country’s quest for clean, green, economical energy and energy security.

What makes this a great statement is they highlight what they want to do for their country and the planet. It also indicates the areas they want to improve with their solutions. 


EDCL Group is a leading infrastructure and energy development company that generates clean, green electricity from water and wind in its power plants. And their work is completely aligned with their vision. 

7. YouTube

YouTube’s vision statement  is  to give everyone a voice and show them the world.What makes this a great statement is that it indicates that the whole world is their target audience and wants them to express themselves on its platform. 


YouTube is very well working on its vision. Whether you’re watching videos of cats or cooking tutorials (or both at once), YouTube has broken down barriers and made entertainment available to everyone.

8. Lego

Lego’s company vision statement is “To inspire and develop the builders of tomorrow.” This is a great vision statement because it’s clear and actionable—anyone can tell you what they’re doing and why they’re doing it. It also describes their purpose in a down-to-earth way that anybody can understand. 


And finally, Lego’s vision aligns with their company vision statement, which shows that they spend time thinking about how to achieve this goal.

9. Marriot

Marriot’s vision statement  is To be the world’s favorite travel Company.This is yet another great statement as it directs their team to focus on what they want their customers to experience. It also helps them determine what kind of service they should offer in order for them to achieve that goal.


The result? A brand that has consistently ranked among Fortune magazine’s 100 Best Companies To Work For in the past 20 years, thanks to an atmosphere of transparency, employee engagement, and dedication to creating a healthy work-life balance through flexible scheduling and benefits programs like maternity leave (a rarity in many industries).

10. Sony Corporation

Sony Corporation’s
vision statement  is To use our passion for technology, content and services to deliver kando, in ways that only Sony can.The word Kando is Japanese for “to make someone feel deeply moved.” In this context, it means that Sony wants to use its unique mix of expertise in technology and entertainment to create products that connect with consumers on an emotional level.

Besides, it has a clear goal (delivering Kando), which tells you why the company exists in the first place. Then, it gives you an idea of how they plan on achieving their goal (using their passion for technology). That’s all you need in your vision statement. 

11. Meta

Meta’s vision statement  is To give people the power to build community and bring the world closer together.Formerly known as Facebook, Meta is a social networking site with a clear vision. So what makes this a remarkable vision statement? It’s simple, short, and has a clear goal. When you read this statement, it instantly conveys what Meta is all about. 


The company wants to help people connect and build a community. This means that every decision they make should be based on that idea. The recent decision to make MetaWorld is a part of this vision. 

Final Thoughts

Having an inspiring vision statement can help you drive innovation and make the world a better place. In addition, your brand’s vision plays a vital role in building customer loyalty. It helps show that you understand and care about your audience and can appeal to them at an emotional level. Besides, it ensures you stay on the right track and inspire your employees to work on something bigger than themselves. 

While it might seem challenging, don’t be intimidated. Take inspiration from the best vision statement examples given above to craft an outstanding vision statement for your business. However, remember that even the most incredible vision statement won’t mean anything if you don’t have a plan to execute it!

Vision Statement FAQ's

A good vision statement is a clear, simple, and compelling description of the company’s future direction and goals. It helps define what the company is trying to achieve while also giving employees a sense of purpose. One of the most notable vision statement examples is that of Netflix (Becoming the best global entertainment distribution service), highlighting what the company wants to achieve in the long run.

Here are three parts of a vision statement.

  1. The first part is the future goal of your business. Write what you want your company to look like in 5 years, 10 years, 20 years.
  2. The second part is the purpose behind your business. Why are you doing what you're doing? What problem are you solving? Why do customers need your product or service?
  3. The third part is how you will get there - how will you achieve this vision and purpose? This is the strategy for getting there, which might include plans of hiring certain types of people or acquiring certain kinds of resources (like funding or partnering with another company).

The best way to start writing a vision statement is to consider what you want your company to be known for and what you want it to achieve over time. Then, write down as many of these attributes as possible in one sentence. Don't worry if they don't flow perfectly or sound awkward at first — this is just an exercise in brainstorming. You can always edit later.

A vision statement is a short description explaining an organisation's overall direction or purpose. It's an inspiring goal that can't be measured in revenue or profit. It typically includes both a long-term goal and a short-term action plan to achieve it.

A personal vision statement is a short, powerful declaration of your life's purpose. It can be as simple as I want to be happy or I want to be healthy, but it should inspire you to take action. For example, if you want to be healthy, your vision statement might include specific actions like losing weight or exercising regularly.

The main purpose of a vision statement is to answer the question, “Why do we exist?” It gives employees a sense of direction to help them decide how they spend their time and effort. Also, the best vision statement will give people an idea of what they can expect from you as a company over time.

The five main characteristics of a good vision statement are:

  1. Concrete: A vision statement isn't just a catchphrase or slogan. It's something you plan to accomplish.
  2. Well-defined: A good vision statement clearly defines what you want to accomplish and how you plan to do it.Analyze operational data
  3. Specific: A good vision statement includes dates and other quantifiable information that give your audience an idea of when they can expect results and how much effort it will take to achieve them.
  4. Inspirational: A vision statement evokes deep emotions in employees— hope, pride, and excitement. It should inspire them to take action as part of a larger cause rather than just for themselves or their careers.
  5. Measurable: They have quantifiable goals that represent progress toward a bigger goal over time.

Updated : December 2, 2022

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