Instagram is not just a photo sharing platform now; it’s a powerful business tool. With over 200 million business profiles, the action buttons of Instagram professional accounts can help brands convert visitors into paying customers. Whether it’s about booking appointments or increasing traffic, Instagram buttons provide a seamless way to increase engagement.
In this blog, I will explain what Instagram Action Buttons are and the different types available. I will also highlight common problem-solving tips if your button isn’t showing, and give a smarter way to manage these action buttons and messages more efficiently.
Use eye-catching images and attractive copy to complement your Action Button. To draw attention to your users and improve conversions, use engaging creatives with buttons like "Learn More."
Instagram offers powerful action buttons that go beyond basic contact options, especially for service-based and hospitality businesses. Here are four specialized buttons designed to help streamline bookings and orders directly from your Instagram Inbox.
- Book – This action button is for businesses that operate on appointments like hair salons, spas, clinics, or hotels. This button enables customers to easily schedule time slots, reducing manual coordination and enhancing the overall customer experience.
- Buy Tickets – This button is ideal for event-based businesses like theaters, music venues, or fitness workshops, and other kinds of workshops. These buttons can be used for ticket sales of performances, classes, or one-time events, making it easy for followers to secure their spots in advance.
- Reserve –This is specially created for restaurants and dining. It allows customers to pre-book to avoid waiting. It not only drives traffic during peak hours but also helps you manage reservations more efficiently.https://embedsocial.com/blog/instagram-statistics/
- Start Order – It’s a must-have for food service businesses that are offering delivery or takeaways. This button directs users to place an order right from your Instagram profile, boosting convenience and reducing order drop-offs.
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For adding an action button to your Instagram, you must have an Instagram Business profile. Here’s how to add a learn more button on Instagram posts or others.
- Open your Instagram profile.
- Select Edit Profile.
- Scroll to Contact Options.
- Select the Add an action button.
- Choose a partner (for Book, Reserve, or Order Food) or input your business contact details.
- For profile CTAs like the Instagram Learn More Button, set it up through your connected Facebook Ads Manager when creating a post or ad campaign.
- Save changes.
There are many advantages of adding an action button on an Instagram account that go beyond simple engagement. Below are a few of them.
- Improves user experience: Action button on your Instagram professional account makes it easier for prospects to reach or interact with your business. With just one tap, users can message, email, and call you, eliminating the need to search for contact details and encouraging quicker responses.
- Boosts conversions by shortening the journey from interest to action. Whether it’s booking a service, reserving a table, or ordering food, action buttons reduce the number of steps needed, making it more likely users will follow through.
- Increases website traffic with direct links via buttons like the “Learn More” option. These CTAs guide users to landing pages, product pages, or blog content, helping you nurture leads, promote offers, or educate your audience.
- Strengthens brand presence with a more interactive and complete business profile. Action buttons make your profile look professional and trustworthy, showing that your business is accessible, service-ready, and customer-focused.
- Drives offline activity such as bookings and directions for physical locations. By enabling users to reserve a spot, get directions, or schedule an appointment, these buttons directly support in-store visits and face-to-face interactions.
- Enhances marketing campaigns by supporting clear calls-to-action in ads. Whether you’re running a promotion or launching a product, using Instagram call to action button ensures that your audience knows exactly what to do next, resulting in higher ROI.
- Saves time for both customers and businesses by streamlining communication. Instead of going back and forth in DMs, action buttons can automate key steps like initiating a call or launching a form.
If the action button isn’t visible, try the following:
- Check account type – Ensure your profile is a Business account, not a personal account.
- Update the app – Make sure you’re using the latest version of Instagram.
- Recheck integrations – If using a third-party app (like OpenTable), confirm it’s correctly linked.
- Clear the cache or reinstall the app to reset any glitchy behavior.
Want to Manage Your Instagram DMs and Actions in One Place?
90% of Instagram users follow at least one business account. Managing customer interactions data efficiently is more important now. As queries, bookings, and support messages pile up, staying organized can become difficult sometimes.
That’s where ControlHippo helps. It lets you centralize all your Instagram DMs and Instagram call-to-action button requests in one easy-to-use dashboard, so your team can stay organized, respond faster, and never miss a lead. These tools are ideal for businesses that prioritize customer satisfaction and smart automation with speed and accuracy.
Conclusion
Some features are small and unnoticeable but have high potential to help businesses increase sales. Whether you have targets to drive more bookings, increase traffic, or simply make it easier for users to contact you, Instagram action buttons offer a seamless and effective way to encourage action. Set them up today, and let your Instagram profile start working harder for your business.
Action buttons are specific buttons that, when clicked, allow users to perform actions such as calling, emailing, booking, or visiting a website directly from your Instagram profile or ads.
For turning off the action button, go to your profile -- Edit Profile -- Contact Options. From there, you can remove or change any action buttons you've added.
Examples include Call, Email, Directions, Book, Reserve, Order Food, and Learn More.
You might not be using a Business account, or your app may need an update. Also, ensure the third-party service you're integrating with is correctly connected.
Updated : July 24, 2025
Supriya is a proficient content developer with significant expertise in the domain of omnichannel communication solutions. She has a proven track record of delivering insights that empower organizations to optimize customer engagement. Passionate about the evolving landscape of business communication technology, Supriya stays at the forefront of trends in the field.