Spam and fake accounts are a major problem on social networking platforms such as Facebook.
On average, more than 1.3 billion fake Facebook accounts are removed every quarter.
That is why it becomes essential to have a verified Facebook business manager account to establish trust and credibility with the audience.
Let us go through the process of Facebook business verification and understand why the verification fails sometimes.
Verifying your Facebook Business Manager account is only the start. To truly excel at social media marketing, you must effectively use platforms such as WhatsApp. Utilize ControlHippo to organize and centralize required documents, automate submission reminders, and assign team members specific tasks.
What is a Facebook Business Manager Account?
A Facebook Business Manager account is a tool provided by Facebook to help businesses manage their presence across the platform. It allows businesses to organize and manage their Facebook pages, ad accounts, and various other assets in one central location.
By using Facebook Business Manager, you can grant different levels of access to team members, securely manage permissions, and keep your personal and business activities separate.
: How to Manage Multiple Facebook Accounts?Steps for Facebook Business Manager Account Verification
Now, let’s get into the details of Facebook business manager verification. Here’s a step-by-step guide on how to verify a Facebook page.
Step 1: Go to Business Settings
Simply log in to continue with your Facebook Business Manager account. After you log into Facebook, browse to the “Business Settings” tab.
Step 2: Start The Verification Process
Under the “Security Center” tab, there is a “Business Verification” option. To begin the process, press “Start Verification.”
Step 3: Verify Business Details
You must provide information about your business, such as your legal name, address, and telephone number. Facebook will cross-verify these details, so make sure they are correct.
Step 4: Confirm Your Phone Number
Facebook will send you a verification code via your registered phone number. Simply enter this code to verify your phone number.
Step 5: Submit Business Documents
The next step is to upload documentation, such as a business license or tax file, testifying to the establishment of your company.
Step 6: Wait for Confirmation
After submitting the required paperwork, you’ll have to wait for Facebook to finish the verification process. It might take several days or several weeks to complete this.
As soon as your company is verified, you will see in Business settings -> Business Info. Domain verification ensures the provision for you to claim ownership of your domain used for Facebook Business Manager.
: How to Add WhatsApp Button on Facebook Page?4 Reasons Your Facebook Business Manager Account Verification is Failing
There are several times when meta business verification may fail due to various reasons. Here are the top 4 common reasons why your Facebook business account verification can fail:
1. Inconsistent Information
One of the most common reasons for verification failure is inconsistent information. Many times, people insert different pieces of information across platforms, which results in a mismatch between the pieces of information.
In such cases, Facebook may delay the verification procedure or even cancel the application if found fraudulent.
2. Unclear Documents
Blurry or low-resolution scans can make the document unreadable or unclear in the system. Additionally, sometimes, a few parts of the document may be cropped while taking the picture, which will be considered an incomplete submission of the document.
Therefore, Facebook might reject the verification request if the documents are not clearly visible to them. Make sure that all necessary information is visible, including your business name, address, and any official seals or signatures.
3. Non-Compliant Documents
Make sure that the documents you submit meet Facebook’s requirements. Using expired or unofficial documents can lead to verification failure. Facebook’s verification team will not accept informal or self-created documents.
For example, if a business license is required, ensure you don’t submit a tax return or other unrelated documents. Submit documents in the formats specified by Facebook, such as PDF, JPEG, or PNG.
4. Policy Violations
Ensure your business complies with all aspects of Facebook’s terms of service. Violations, such as misleading information, inappropriate content, or spamming, can result in your verification being denied.
Repeated minor violations can accumulate and impact your verification status. Strive to maintain a clean record by adhering to all of Facebook’s policies consistently.
Here are a few types of policy violations:
By ensuring your business adheres to Facebook’s policies and guidelines, you can prevent policy violations that could jeopardize your account verification.
: How to integrate Facebook Messenger with CRM Software?How Many Times Can One Apply for Facebook Business Verification?
There is no definitive limit on the number of times you can apply for Facebook Business Manager verification. However, submitting your ID for verification too many times (potentially exceeding 3 attempts) may lead to your application being rejected.
Here’s a solution if your verification is failing due to multiple ID submissions:
- Have another admin of your Facebook Business Manager account submit their photo ID towards verification of the account, as the chances of approval may be higher with a different person applying.
- Ensure you are submitting complete, valid documents that meet Facebook’s requirements the first time to avoid needing to resubmit. Documents must be official, unexpired, in an accepted language, and consistent with your account details.
- If your application is rejected, you can always appeal the decision and submit additional information to complete the verification process.
Bottom Line
Verifying your Facebook Business Manager account is a critical step for establishing your business’s credibility and accessing advanced Facebook features.
By following the outlined steps and ensuring your documentation is in order, you can streamline the verification process. Addressing common issues and adhering to Facebook’s guidelines will increase the chances of a successful verification.
Frequently Asked Questions
To confirm your identity on Facebook Business, you need to:
- Go to [Business Settings] in your Business Manager account.
- Click on [Security Center].
- Follow the prompts to upload an official ID, such as a passport or driver's license.
Common reasons for verification failure include:
- Inconsistent or incorrect business information
- Blurry or unclear documents
- Non-compliant documents
- Violations of Facebook’s policies
Ensure all details are accurate and documents are clear before reapplying.
Yes, a business page can be a Meta verified business through the Facebook Business Manager account. The process involves submitting the necessary business documents and information for verification. Once verified, you can see your business among the meta verified businesses on the search results and will have access to advanced Meta features, impersonation protection, and account support.
Updated : July 22, 2024
Dharmik Joshi is an ardent learner of business management and channels his passion for articulating ideas into writing. With a wealth of experience spanning 2 years in content creation, he remains committed to staying abreast of industry trends and evolving content strategies. He thrives on the dynamic nature of digital marketing, constantly looking for fresh approaches to captivate audiences and deliver measurable results.
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