Creating an Instagram business account can vastly improve your brand’s online visibility and engagement, tapping into Instagram’s massive user base of 1.3 billion active users as of 2023.
This blog will walk you through the process of setting up your business account, utilizing powerful tools, and maximizing Instagram’s features for your brand’s success. Explore how to turn your social media presence into a powerful business asset!
Regularly update your Instagram business account with engaging content. Leverage Instagram Insights for enhanced performance tracking and strategy optimization, leading to improved results.
What is an Instagram Business Account?
An Instagram business account is tailored for brands, companies, and influencers to use Instagram’s advanced marketing features. Unlike a personal Instagram account or Facebook page, Instagram business profiles offer detailed insights, advertising capabilities, and contact buttons, making it easier for followers to connect with you. By creating an Instagram account for business, Instagram users can analyze your audience, track engagement, and increase your brand’s visibility on the platform, fostering growth and interaction.
How to Create an Instagram Business Account?
To create an Instagram business account, sign up or log in to Instagram, then switch to a professional account to access business-specific features and tools.
Follow these steps to create your Instagram business profile
- Step 1: Download and open the Instagram app
- Step 2: Sign up or log in with your email or phone number
- Step 3: Choose settings
- Step 4: Switch to a professional account
- Step 5: Select Business
- Step 6: Complete your profile with all details
: How to Get Verified on Instagram? 8-Step GuideInstagram Business vs. Personal Account
An Instagram business account offers advanced features like Instagram business chat, analytics, advertising, and contact options, while a personal account is designed for individual use with basic functionality.
Here are the differences between Instagram professional account & personal account in detail:
Feature | Business Account | Personal Account |
|---|---|---|
Analytics and Insights | Offers detailed data on performance stats similar to a Facebook business page | Limited to basic engagement stats |
Contact Button | Adds buttons for calls, emails, etc. | Contact through DMs only |
Ad Creation | Allows to create Instagram ads and have access to advanced advertising tools | Cannot create ads |
Shopping Tagging | Tag products in posts and stories | No shopping features |
Auto-Scheduling Posts | Schedule posts via third-party tools | Posts must be made manually |
Swipe-Up Links in Stories | Available for accounts with 10k+ followers | Limited linking options |
Direct Access to Instagram API | Enables integration with other tools | No direct API access |
How to Switch to a Business Account on Instagram?
To switch to a business account on Instagram from an existing personal account, access your account settings and follow the prompts to convert to a professional account tailored for businesses. This unlocks advanced features and tools for business growth.
1. Open Instagram App
Start by launching the Instagram app on your device and signing in to your account.
2. Access Settings
After logging in, access your profile by tapping your profile picture in the bottom right. Then, tap the three horizontal lines in the top right and choose “Settings” from the menu.
3. Switch to Professional Account
In the Settings menu, scroll down and tap “Account.” Then, select “Switch to Professional Account” to start converting your account to a professional one.
4. Step Select Business
After selecting “Switch to Professional Account,” choose “Business” and tap “Next.” This option is for brands, companies, and organizations using Instagram’s business tools.
5. Complete Profile Details
Finally, enter your business email, phone number, and address to complete the setup. Once all details are filled in, tap “Done” to finalize your Instagram business account.
How to Connect Your Instagram Business Account With ControlHippo?
Connecting your Instagram business account to ControlHippo streamlines your social media management, allowing for seamless integration and enhanced marketing efficiency. Take advantage of Instagram inbox for managing multiple Instagram Business Account.
Here are the steps in detail:
- Step 1: Sign Up and Log in to your ControlHippo Account
- Step 2: Go to the integrations section from the dashboard.
- Step 3: Find and select Instagram from the list of available integrations.
- Step 4: Follow the prompts to log in to your Instagram business account and authorize ControlHippo to access your data.
- Step 5: Adjust the settings or preferences as needed to ensure the integration meets your business requirements.
: 13 Excellent Instagram Welcome Messages ExamplesConclusion
Establishing an Instagram business account offers numerous opportunities to expand your brand, reach a wider audience, and enhance engagement with your followers. Whether starting new or transitioning from a personal account, the process is simple, and the benefits are extensive. Integrating with tools like ControlHippo further enhances your marketing strategy and simplifies social media management.
Frequently Asked Questions
Yes, creating an Instagram business account is free.
A business account provides access to advanced features such as analytics, advertising, and direct contact options to help businesses grow and engage with their audience.
Transitioning to a business account grants access to Instagram insights, contact buttons, ad capabilities, all while keeping your existing content and followers intact.
Instagram business accounts can monetize through features like shoppable Instagram posts and partnerships, but they do not get paid directly by Instagram.
Updated : September 30, 2024
Supriya is a proficient content developer with significant expertise in the domain of omnichannel communication solutions. She has a proven track record of delivering insights that empower organizations to optimize customer engagement. Passionate about the evolving landscape of business communication technology, Supriya stays at the forefront of trends in the field.
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