Instagram app is a powerful tool for businesses to connect with their audience and convert them into loyal customers.
A study showed that 44% of Instagram users prefer the app to shop on a weekly basis.
With such a high buying ratio, managing a new Instagram account can be time-consuming, especially for businesses with multiple team members involved. Read this guide and understand how to have multiple users on one Instagram account for better engagement.
Don't share your Instagram login! Grant secure access for your team using Meta Business Suite for basic needs and explore reputable third-party tools with the Instagram DM API for managing direct messages. This ensures both security and efficient collaboration for your Instagram business success.
Why Your Instagram Business Account Needs Multiple User Access?
There are several reasons why granting access to multiple users on Instagram business account can be beneficial. Some of them are:
1. Improved Content Management
With multiple users, tasks can be divided according to each member’s strengths. For example, one person can handle graphic design, one can business chats on Instagram, another can focus on writing captions, and another can create user-generated content. This specialization can significantly improve the quality of your posts.
Therefore, you can create a richer content experience for your audience by incorporating different perspectives and styles.
2. Diverse Skills
You can leverage the expertise of team members with specific skills in social media management, photography, or graphic design to maximize your Instagram Marketing Strategy.
This diversity not only improves the quality of the content but also ensures that professionals with the right skill sets handle all aspects of account management.
3. 24/7 Management
Customers expect quick responses to their inquiries, and having a team that can address these needs in real time prevents potential frustration.
By adding team members they can utilize saved responses on Instagram for quick response to customer conversations.
By having team members located in various regions or working in shifts, your account can remain active at all hours, responding to comments, direct messages, and engagement opportunities promptly.
: How to Set Up Auto Reply DMs on Instagram?4. Strengthen Security
Sharing account access among trusted team members reduces the risk of security breaches associated with sharing passwords.
When multiple users access an Instagram account through a managed platform, each action is logged and can be monitored. Thus, this creates a trail of accountability. However, If a security issue arises, you can quickly identify the source and take appropriate measures to address it.
Key Takeaway: Instead of sharing a single password among team members, Meta Business Suite allows team members to log in using their own login credentials.
Managing multiple users on an Instagram business account requires clear protocols and guidelines to maintain consistency and security while maximizing team efficiency. Here are the top five best practices for managing a shared Instagram Business account.
1. Establish Clear Roles and Responsibilities
Each team member should have well-defined roles and responsibilities to prevent overlap and confusion. Your content creator should focus on developing and scheduling posts while your community manager handles engagement and responses.
With clearly designated tasks, team members can work efficiently without stepping on each other’s toes or duplicating efforts. Consider creating a responsibility matrix that outlines who handles specific aspects like content creation, customer service, analytics tracking, and campaign management.
2. Create a Content Calendar and Approval Process
Implement a structured content calendar that all team members can access and update. This calendar should outline posting schedules, campaign timelines, and content themes. Set up an approval workflow where designated team members review content before it goes live. This ensures consistency in messaging and helps maintain brand voice across all posts.
3. Develop Brand Guidelines and Voice Documentation
Document comprehensive guidelines that cover your brand’s voice, tone, visual style, and engagement protocols. Include examples of appropriate responses to common situations, banned words or phrases, and preferred hashtags. This documentation should serve as a reference point for all team members to ensure consistency in communication regardless of who is managing the account at any given time.
4. Implement Security Protocols
Establish strict security measures to protect your account. Regularly update access permissions and immediately revoke access for departing team members. Use strong, unique passwords and enable two-factor authentication. Keep a log of who has access to what features and regularly audit these permissions.
5. Create Emergency Response Protocols
Develop clear procedures for handling various types of emergencies, from technical issues to PR crises. Outline who should be contacted in different situations and what immediate steps should be taken.
Include backup plans for when key team members are unavailable and ensure all team members understand the escalation process. Regular drills or reviews of these protocols help keep the team prepared for any situation.
How To Add Multiple Users to an Instagram Business Account Using Meta Business Suite?
Meta Business Suite (formerly Facebook Business Suite) allows you to manage your Instagram business accounts and assign roles to different users.
Note That:
- You need to have a business account on Instagram.
- Your Facebook Business Page and Instagram Business Account need to be connected.
Once you fulfil the above necessary conditions, you can use Instagram on Facebook Business Suite Inbox with multiple users.
Here’s how to add multiple users to an Instagram account using Meta Business Suite:
Step 1: Go to the Facebook Business Settings page.
Step 2: Go to Users > People > “Invite People” in Facebook Business Suite Inbox to add a new agent.
Step 3: Enter the agent’s work email address. You can grant either Partial access or Full Control access. Then click next.
Step 4: Assign the level of access of the agent. Then Click Next. Make sure to turn on the Send Message toggle so that your agent can react to DMs as the Instagram Business Account.
Step 5: Select business assets (Instagram business account) to which you want to grant the agent access.
Step 6: Click on the Send Invitation button to send the invitation to the agents.
By keeping the above points in mind while adding multiple Instagram users, you can effectively manage multiple users on one account, maintain a cohesive online presence, and engage your audience.
: How to Get Verified on Instagram? 8-Step GuideInstagram Multiple Users: Instagram DM API
While Meta Business Suite is a great option for basic multi-user access, it doesn’t allow for managing direct messages (DMs).
For businesses that require multiple users to handle their personal accounts and customer inquiries through DMs, hiring third-party tools that leverage the Instagram DM API is an alternative solution.
Getting the most out of the Instagram DM API is made easy by selecting the appropriate Instagram inbox. The messaging features of many Instagram CRMs available on the market are somewhat limited.
How to Add Multiple Users to Instagram Business Account Using ControlHippo?
ControlHippo is a comprehensive tool for managing social media accounts with multiple users. Here is a step-by-step guide on how to add multiple users to your Instagram business account with ControlHippo:
Step 1: Visit the ControlHippo website and sign up for an account.
Step 2: Once logged in to your existing account, click on the User option in the side menu bar.
Step 3: After that, click on the “Add User” button at the top-right corner.
Step 4: A New page will be displayed where you can enter the email address of the new user whom you want to invite.
Step 5: You can allocate the account to the new user, as shown in the image. Click on the “Submit” button to send the invite.
Step 6: Once the invite is sent you can see the success message and the status of that invited user.
And just like that, you’re ready to start engaging with your prospects and customers from one convenient dashboard.
Note – To grant a user access, you need to first connect your Instagram Business account to ControlHippo. Also, with ControlHippo, you can add as many accounts as per your business needs.
: How to Use WhatsApp Business with Multiple Users?Conclusion
Managing an Instagram business account can be daunting without the right tools and strategies. By utilizing platforms like ControlHippo and implementing an effective strategy for managing multiple Instagram accounts with multiple users, you can streamline your workflow, save time, and maintain consistency across all accounts.
Additionally, set clear roles and responsibilities when you share Instagram account access with your team or among collaborators for efficient collaboration and accountability.
Frequently Asked Questions
Yes, two or more people can use the same Instagram account by sharing login credentials or using tools like Meta Business Suite, which allows you to assign roles and permissions.
Yes, multiple people can manage and respond to messages from one Instagram business account using the Instagram DM API or social media management tools that support multiple users.
Yes, an Instagram account can be logged into multiple devices simultaneously. However, Instagram may prompt security checks if it detects unusual activity.
Yes, multiple people can access a business Instagram account by assigning roles through Meta Business Suite, using the Instagram DM API, or leveraging tools like ControlHippo for managing multiple accounts and permissions. However, without tools, it becomes difficult to manage multiple Instagram accounts.
Updated : December 5, 2024
Dharmik Joshi is a dedicated content writer with a focus on business communication solutions and omnichannel communication platforms. His strength lies in simplifying complex concepts and crafting engaging narratives that appeal to a broad audience. Dharmik’s passion for clear communication makes him a trusted voice in the communication technology space.
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