Instagram app is a powerful tool for businesses to connect with their audience and convert them into loyal customers.
A study showed that 44% of Instagram users prefer the app to shop on a weekly basis.
With such a high buying ratio, managing a new Instagram account can be time-consuming, especially for businesses with multiple team members involved. Read this guide and understand how to have multiple users on one Instagram account for better engagement.
Don't share your Instagram login! Grant secure access for your team using Meta Business Suite for basic needs and explore reputable third-party tools with the Instagram DM API for managing direct messages. This ensures both security and efficient collaboration for your Instagram business success.
Why Your Instagram Business Account Needs Multiple User Access?
There are several reasons why granting access to multiple users on Instagram business account can be beneficial. Some of them are:
1. Improved Content Management
With multiple users, tasks can be divided according to each member’s strengths. For example, one person can handle graphic design, one can business chats on Instagram, another can focus on writing captions, and another can create user-generated content. This specialization can significantly improve the quality of your posts.
Therefore, you can create a richer content experience for your audience by incorporating different perspectives and styles.
2. Diverse Skills
You can leverage the expertise of team members with specific skills in social media management, photography, or graphic design to maximize your Instagram Marketing Strategy.
This diversity not only improves the quality of the content but also ensures that professionals with the right skill sets handle all aspects of account management.
3. 24/7 Management
Customers expect quick responses to their inquiries, and having a team that can address these needs in real time prevents potential frustration.
By adding team members they can utilize quick replies (saved responses) on Instagram for quick response to customer conversations.
By having team members located in various regions or working in shifts, your account can remain active at all hours, responding to comments, direct messages, and engagement opportunities promptly.
: How to Set Up Auto Reply DMs on Instagram?4. Strengthen Security
Sharing account access among trusted team members reduces the risk of security breaches associated with sharing passwords.
When multiple users access an Instagram account through a managed platform, each action is logged and can be monitored. Thus, this creates a trail of accountability. However, If a security issue arises, you can quickly identify the source and take appropriate measures to address it.
Key Takeaway: Instead of sharing a single password among team members, Meta Business Suite allows team members to log in using their own login credentials.
How To Add Multiple Users to an Instagram Business Account Using Meta Business Suite?
Meta Business Suite (formerly Facebook Business Suite) allows you to manage your Instagram business accounts and assign roles to different users.
Note That:
- You need to have a business account on Instagram.
- Your Facebook Business Page and Instagram Business Account need to be connected.
Once you fulfil the above necessary conditions, you can use Instagram on Facebook Business Suite Inbox with multiple users.
Here’s how to add multiple users to an Instagram account using Meta Business Suite:
Step 1: Go to the Facebook Business Settings page.
Step 2: Go to Users > People > “Invite People” in Facebook Business Suite Inbox to add a new agent.
Step 3: Enter the agent’s work email address. You can grant either Partial access or Full Control access. Then click next.
Step 4: Assign the level of access of the agent. Then Click Next. Make sure to turn on the Send Message toggle so that your agent can react to DMs as the Instagram Business Account.
Step 5: Select business assets (Instagram business account) to which you want to grant the agent access.
Step 6: Click on the Send Invitation button to send the invitation to the agents.
By keeping the above points in mind while adding multiple Instagram users, you can effectively manage multiple users on one account, maintain a cohesive online presence, and engage your audience.
: How to Get Verified on Instagram? 8-Step GuideInstagram Multiple Users: Instagram DM API
While Meta Business Suite is a great option for basic multi-user access, it doesn’t allow for managing direct messages (DMs).
For businesses that require multiple users to handle their personal accounts and customer inquiries through DMs, hiring third-party tools that leverage the Instagram DM API is an alternative solution.
Getting the most out of the Instagram DM API is made easy by selecting the appropriate Instagram inbox. The messaging features of many Instagram CRMs available on the market are somewhat limited.
How to Add Multiple Users to Instagram Business Account Using ControlHippo?
ControlHippo is a comprehensive tool for managing social media accounts with multiple users. Here is a step-by-step guide on how to add multiple users to your Instagram business account with ControlHippo:
Step 1: Visit the ControlHippo website and sign up for an account.
Step 2: Once logged in to your existing account, click on the User option in the side menu bar.
Step 3: After that, click on the “Add User” button at the top-right corner.
Step 4: A New page will be displayed where you can enter the email address of the new user whom you want to invite.
Step 5: You can allocate the account to the new user, as shown in the image. Click on the “Submit” button to send the invite.
Step 6: Once the invite is sent you can see the success message and the status of that invited user.
And just like that, you’re ready to start engaging with your prospects and customers from one convenient dashboard.
Note – To grant a user access, you need to first connect your Instagram Business account to ControlHippo. Also, with ControlHippo, you can add as many accounts as per your business needs.
: How to Use WhatsApp Business with Multiple Users?Conclusion
Managing an Instagram business account can be daunting without the right tools and strategies. By utilizing platforms like ControlHippo and implementing an effective strategy for managing multiple Instagram accounts with multiple users, you can streamline your workflow, save time, and maintain consistency across all accounts.
Additionally, set clear roles and responsibilities when you share Instagram account access with your team or among collaborators for efficient collaboration and accountability.
Frequently Asked Questions
Yes, two or more people can use the same Instagram account by sharing login credentials or using tools like Meta Business Suite, which allows you to assign roles and permissions.
Yes, multiple people can manage and respond to messages from one Instagram business account using the Instagram DM API or social media management tools that support multiple users.
Yes, an Instagram account can be logged into multiple devices simultaneously. However, Instagram may prompt security checks if it detects unusual activity.
Yes, multiple people can access a business Instagram account by assigning roles through Meta Business Suite, using the Instagram DM API, or leveraging tools like ControlHippo for managing multiple accounts and permissions. However, without tools, it becomes difficult to manage multiple Instagram accounts.
Updated : July 21, 2024
Dharmik Joshi is an ardent learner of business management and channels his passion for articulating ideas into writing. With a wealth of experience spanning 2 years in content creation, he remains committed to staying abreast of industry trends and evolving content strategies. He thrives on the dynamic nature of digital marketing, constantly looking for fresh approaches to captivate audiences and deliver measurable results.
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