Instagram Business Account: Key Benefits and Effective Strategy Guide

Senior Writer: Supriya Bajaj

Reading Time: 5 Minutes

Published : June 20, 2024

Creating an Instagram business account can vastly improve your brand’s online visibility and engagement, tapping into Instagram’s massive user base of 1.3 billion active users as of 2023.

This blog will walk you through the process of setting up your business account, utilizing powerful tools, and maximizing Instagram’s features for your brand’s success. Explore how to turn your social media presence into a powerful business asset!

Pro-Tip

Regularly update your Instagram business account with engaging content. Leverage Instagram Insights for enhanced performance tracking and strategy optimization, leading to improved results.

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What is an Instagram Business Account?

An Instagram business account is tailored for brands, companies, and influencers to use Instagram’s advanced marketing features. Unlike a personal Instagram account or Facebook page, Instagram business profiles offer detailed insights, advertising capabilities, and contact buttons, making it easier for followers to connect with you. By creating an Instagram account for business, Instagram users can analyze your audience, track engagement, and increase your brand’s visibility by making advanced Instagram marketing strategies on the platform, fostering growth and interaction.

Benefits of Instagram Business Account

An Instagram Business Account offers many tools and features beyond what a personal account provides. These tools help businesses establish credibility, analyze performance, and effectively engage with their audience. 

Here’s how switching to an Instagram Business Account can benefit your brand:

1. Credibility Boost

Your business profile stands out with additional features that improve professionalism and trustworthiness. With buttons like Email or View Shop and industry-specific information displayed under your business name, your profile appears more authentic and credible. 

These features make it easier for your audience to interact with your brand, whether booking a service, exploring your shop, or contacting you directly.

2. Access to Advanced Analytics

Instagram Business Accounts grant you access to powerful analytics through Instagram Insights. This tool provides an in-depth overview of your account’s performance, including audience demographics, engagement metrics, follower growth, and post-specific performance.

For example, you can track how your posts resonate with your audience or identify which demographics engage with your content. These insights empower you to tailor your strategy for better reach and engagement.

3. Instagram Advertising Options

With a Business Account, you unlock the ability to create and manage ads via the Meta Ads Manager. This opens doors to advanced advertising features, such as:

• A/B testing for campaign optimization
• Dynamic ad creatives to improve performance
• Real-time campaign insights

You can also run targeted campaigns in various formats, such as Stories, Reels, and carousel ads, ensuring that your ads reach the right audience at the right time.

4. Enhanced Profile Features

A Business Account offers unique features that help streamline customer interactions, such as:

• Action Buttons: Include buttons for booking appointments, making reservations, or ordering food.
• Instagram Shop: Sell your products directly on Instagram with a shop setup that integrates seamlessly with the platform.

These features make it easy for customers to take action without leaving the app, increasing conversion opportunities.

5. Improved Engagement Tools

Instagram Business Accounts allow businesses to connect with their audience creatively and meaningfully. Features like action stickers in Stories (e.g., Order Food) help companies boost engagement and improve customer experience.

Instagram Business vs. Personal Account

The Instagram for business offers advanced features like Instagram business chat, analytics, advertising, and contact options, while a personal account is designed for individual use with basic functionality.

Here are the differences between Instagram professional account & personal account in detail:

5 Easy Steps to Create an Instagram Business Account

To switch to a business account on Instagram from an existing personal account, access your account settings and follow the prompts to convert to a professional account tailored for businesses. This unlocks advanced features and tools for business growth.

1. Open Instagram App

Start by launching the Instagram app on your device and signing in to your account.

2. Access Settings

After logging in, access your profile by tapping your profile picture in the bottom right. Then, tap the three horizontal lines in the top right and choose “Settings” from the menu.

3. Switch to Professional Account

In the Settings menu, scroll down and tap “Account.” Then, select “Switch to Professional Account” to start converting your account to a professional one.

4. Step Select Business

After selecting “Switch to Professional Account,” choose “Business” and tap “Next.” This option is for brands, companies, and organizations using Instagram’s business tools.

5. Complete Profile Details

Finally, enter your business email, phone number, and address to complete the setup. Once all details are filled in, tap “Done” to finalize your Instagram business account.

Top 6 Strategy to Leverage Instagram for Business

Instagram is one of the most powerful platforms for businesses to grow their brand, engage with customers, and increase sales. Here are six essential strategies to leverage Instagram for your business:

1. Optimize Your Profile

Your Instagram profile is the first impression of your business. Make it count with these tips:

• Username: Keep it simple and memorable; use your brand name or a shortened version if needed.
• Bio: Clearly state who you are and what you offer. Keep it short and readable.
• Trackable Link: Add a link to direct followers to your website or landing pages.
• Personality: Use emojis and fun phrases to show your brand’s unique tone.

This will help create a professional, engaging profile that attracts followers.

2. Develop a Consistent Content Strategy

A well-planned content strategy is crucial for engaging your audience and building brand awareness.

• Content Mix: Post a mix of educational and entertaining content 3-5 times a week.
• Social Calendar: Use a calendar to schedule and automate posts for consistency.
• Free Tools: Utilize tools like CoSchedule to manage and analyze your content strategy.

3. Utilize Hashtags Effectively

Hashtags help your content get discovered and expand its reach. To yield better results, target 3-4 major trending hashtags. 

Did You Know that Instagram allows up to 30 hashtags per post? 

You can even create branded hashtags to promote specific campaigns, encouraging followers to use them in their posts.

For example, Reese’s used the hashtag #REESESCaramelBigCup to engage users during a Super Bowl campaign.

4. Engage with Your Audience

Engagement is key to building a loyal following. Respond to comments and DMs and engage with followers by reposting user-generated content. 

You can also run contests and giveaways or partner with influencers to boost engagement.

Brands that engage with customers on social media see a 20-40% increase in customer satisfaction. 

5. Leverage Instagram Stories & Reels

Instagram Stories and Reels offer unique opportunities to engage your audience with dynamic content.

Impact of Stories & Reels

• Boost Engagement: Stories and Reels drive higher interaction with followers.
• Reach a Larger Audience: Reels are shown to both followers and non-followers.
• Showcase Products: Use Stories and Reels to highlight products, tips, or behind-the-scenes content.
• Interactive Features: Use polls, stickers, and Q&A in Stories to engage viewers directly.

6. Analyze Performance with Instagram Insights

Instagram Insights provides valuable data about your account’s performance, helping you understand what content works best. 

Monitor metrics like engagement rate, reach, and follower growth. By analyzing this data, you can refine your content and marketing strategies to align with your audience’s interests and preferences.

How to Connect Your Instagram Business Account With ControlHippo?

Connecting your Instagram business account to ControlHippo streamlines your social media management, allowing seamless integration and enhanced marketing efficiency. Take advantage of Instagram inbox for managing multiple Instagram Business Account.

Here are the steps in detail:

Check Out : 13 Excellent Instagram Welcome Messages Examples

Start Growing Your Instagram Business Account with ControlHippo

Now that your Instagram business account is successfully connected to ControlHippo, you can manage messages, engage with followers, and streamline your social media efforts from one platform.

Start utilizing ControlHippo’s full potential to enhance your Instagram marketing and grow your business effectively! Start your Free Trial Now.

Updated : January 2, 2025

Supriya Bajaj

Supriya is a proficient content developer with significant expertise in the domain of omnichannel communication solutions. She has a proven track record of delivering insights that empower organizations to optimize customer engagement. Passionate about the evolving landscape of business communication technology, Supriya stays at the forefront of trends in the field.

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