Senior Writer: Akshat Adani
WhatsApp has become an integral part of communication in Saudi Arabia, connecting people and businesses seamlessly. WhatsApp is one of the most used social media platforms in Saudi Arabia; hence, it’s important to connect with your audience on time.
Whether you’re a business aiming to engage with your audience or an individual seeking an optimal response, timing plays a crucial role in ensuring your messages are well-received.
Best Time to Send Broadcast WhatsApp in Saudi Arabia
To maximize the effectiveness of your WhatsApp broadcasts, timing plays a crucial role in ensuring your message reaches the intended audience when they’re most receptive.
Indian Time (IST)
9:00 am to 12:00 pm AST
|Ideal for reaching people as they check notifications before starting their day.
|11:30 am to 2:30 pm
5:00 pm to 9:00 pm AST
|A suitable time as customers wrap up their workday and check phones, especially between 7:00 pm and 9:00 pm when they are likely to be at home and relaxed.
|7:30 pm to 11:30 pm
10:00 am to 12:00 pm AST
|Optimal time on Saturdays and Sundays for sending bulk messages, considering people have more free time during the weekends.
|12:30 pm to 2:30 pm
4:00 pm to 7:00 pm AST
|A good time for messaging as people are likely to be relaxing before the next workday begins. Avoid Saturday nights, as people often socialize during that time.
|6:30 pm to 9:30 pm
5 Tips to Choose the Best Time to Send Broadcast WhatsApp in Saudi Arabia
Here are some valuable tips to help you determine the best time to send a broadcast WhatsApp in Saudi Arabia:
1. Understand your Audience’s Schedule
In Saudi Arabia, considering factors like the workweek (Sunday to Thursday), prayer times, and cultural norms is crucial. For instance, sending messages during prayer times or late at night might not yield favorable results.
2. Analyze Previous Engagement Patterns
Use analytics tools or examine previous broadcast performance to identify peak engagement times. This data-driven approach helps in tailoring your broadcast schedule for better results.
3. Test and Experiment
Conduct A/B tests by sending broadcasts at different times on separate occasions. Analyze the response rates and engagement levels to determine which time slots generate the best outcomes.
4. Consider Time Zone Differences
If your audience comprises individuals in different time zones within Saudi Arabia or across international borders, factor in these variations. Sending broadcasts at a time suitable for the majority of your audience ensures maximum visibility and response.
5. Use Peak Activity Hours Wisely
Evenings and weekends might witness higher WhatsApp activity as people unwind after work or during leisure time. However, avoid sending messages too late at night, respecting personal boundaries and ensuring your message doesn’t get lost amidst other late-night notifications.
Pinpointing the best time to send a broadcast WhatsApp in Saudi Arabia necessitates a holistic understanding of the country’s cultural, religious, and social dynamics. The timing of your message holds significant sway over its reception and engagement, impacting the effectiveness of your communication strategy.