A general practice followed is to use several tools to make a basic customer call. But what if WhatsApp allowed you to make those calls without switching between apps? Well, now with WhatsApp Business Calling API, you can make real-time voice calls straight from your...

WhatsApp has evolved into a core platform for customer service and business communication. To support this shift, WhatsApp introduced the green tick to help customers identify verified business accounts. In 2024, Meta replaced the green tick with the WhatsApp blue...

Let’s be honest! Most of us ignore emails and scroll past ads. But when we hear that WhatsApp ping, we check it right away. That’s exactly why businesses are shifting towards WhatsApp bulk messages to connect with their audience. Every day, 175 million people send...

For businesses to connect with customers where they spend most of their time makes complete sense. WhatsApp has become a significant platform for businesses, allowing them to engage directly and personally with their audience. WhatsApp has over 2 billion active users....

It might not have been long ago when you messaged a business on WhatsApp, right? It is pretty convenient now. WhatsApp has a penetration rate of 82%. That’s exactly why more Malaysian businesses are now using WhatsApp chatbots. They allow them to reply faster, stay...

With over 2.5 billion active users, WhatsApp has become a gateway to ample customer engagement opportunities. In fact, with a 98% open rate, customers are more likely to engage and click your messages when you approach them on WhatsApp. So, WhatsApp chatbot is the...

If you're running a business today, no matter the size, connecting with your customers on platforms they already use is very important. For many, WhatsApp is the preferred channel. However, when you have several team members needing access to chat with customers, a...

Staying on top of customer conversations can feel like a never-ending task. There are so many conversations to look after, both in personal and group chats. And since you need to respond quickly, you often feel overwhelmed. But what if managing those conversations was...

WhatsApp has over 2.7 billion monthly active users and has evolved beyond personal messaging into a powerful business communication tool. WhatsApp Business provides companies with advanced features to engage customers, automate responses, and drive sales. From...