SMS marketing has always been an effective way for businesses to reach their customers instantly. Whether it's promotional offers, appointment reminders, or personalized messages, text messages have a high open rate and quick response time. To make the most of this...
Have you ever received a text message containing a code when you're logging into your bank account or email? This is an example of SMS authentication in action. It is a simple security measure that sends a one-time password (OTP) to your phone via text message to...
More than 23 billion texts are sent out daily worldwide. Businesses exploring text campaigns need clarity on SMS vs. MMS. Why choose one over the other? Both aid marketing but fill different roles. This blog covers a breakdown of how each handles content, from basic...
SMS spoofing is a rising cyber threat. Attackers fake sender details in texts, tricking people into trusting them. This can lead to scams, data theft, or security breaches. A study found that 16.92% of individuals fell victim to smishing attacks, highlighting the...
Businesses today need quick and direct ways to reach customers. One of the most effective methods is Promotional SMS. It allows companies to send short, clear messages straight to a customer’s phone. Whether it’s a discount offer, a new product launch, or a...
You know that time when you signed up with an app and maybe made an online payment but had to wait for a text with a code? That is SMS verification in action. It is among the most used security methods for online accounts, banking, and digital services. But how secure...
Did you know there are more than 7 billion mobile users worldwide, and this figure keeps increasing every year? No wonder brands are working so hard to engage customers digitally. SMS and WhatsApp are powerful tools for businesses, whether for customer support,...
Text messaging is certainly one of the most dependable ways to communicate. However, sometimes, SMS messages fail to be sent. It can be frustrating, particularly if you are trying to call someone urgently. In this blog, we’ll look at the potential reasons for your...
Ever received a text from your bank about a transaction or an update on your online order? That’s a transactional SMS at work. These messages are designed to deliver important information instantly so that customers can stay updated. Unlike promotional messages, they...