Businesses can’t afford to ignore the power of direct messaging on social platforms, especially Instagram. With increasing demand for instant responses, Instagram Chatbots are rapidly becoming a must-have tool for brands. In fact, over 987 million people today use AI chatbots for different platforms.
This guide will help you explore the best Instagram Chatbots of 2025, both free and paid, and show you how to build them with no code.
What are Instagram Chatbots?
Instagram Chatbots are automated messaging tools designed to interact with users directly via Instagram Direct Messages (DMs). These bots simulate human conversations and help brands automate responses, qualify leads, answer FAQs, and even guide customers through a sales funnel.
Unlike traditional bots, today’s Instagram AI Chatbots are smarter, context-aware, and often integrated with AI for natural conversation flow. This allows businesses to stay available 24/7 and engage users at scale without human intervention using Instagram inbox.
How do Instagram Bots Work?
Instagram bots are automated tools that perform tasks like liking, commenting, following, and messaging on behalf of users to boost engagement and grow followers more quickly than manual efforts. These bots often target users based on hashtags, locations, or similar accounts, and some use AI to mimic genuine human interactions.
- Bots automate engagement tasks (likes, follows, comments, DMs, story views).
- They target users via hashtags, locations, or competitor followers.
- Advanced bots may use AI for more realistic interactions.
- Main goal: increase followers and engagement efficiently.
- Risks include detection, shadow banning, reduced visibility, or suspension.
- Organic growth or cautious bot usage is now more common among marketers.
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How to Create an Instagram Chatbot?
Creating an Instagram Chatbot is now easier than ever with ControlHippo’s Flow builder. You don’t need to know how to code to build a powerful and efficient chatbot.
1. Set Up Your Instagram Business Profile
Start by setting up or converting your profile to an Instagram Business account. This ensures your chatbot has the right foundation to engage users effectively.
- Go to Settings > Account > Switch to Professional Account to make the switch.
- Link your Instagram account to a Facebook Business Page.
- Fill in your profile details like category, contact info, website, and business hours.
2. Connect ControlHippo with Instagram
- After setting up your profile, log in to your ControlHippo dashboard and connect your Instagram Business account.
- This syncs your chats and data so you can manage everything directly within ControlHippo.
Need help connecting your Instagram account to ControlHippo?
Watch this quick video tutorial: How to Connect Instagram with ControlHippo?
(It walks you through the setup step-by-step, including linking your Facebook Business Page.)
3. Update Knowledge Base
Before activating the chatbot flow for your Instagram account, add relevant company information to ControlHippo’s knowledge base. This includes product details, FAQs, support documents, and service guidelines—anything the bot may reference in conversations.
4. Design Your Instagram Chatbot Flow with ControlHippo
Chatbot flows define the journey of interactions between your bot and Instagram users. This setup helps manage FAQs, engage leads, and seamlessly transfer chats to human agents when needed.
- In your ControlHippo dashboard, go to the Flow Builder section.
- Click ‘Create Flow’ to start designing your Instagram chatbot.
- Enter details such as the flow name and select your connected Instagram Business Account.
Define how the chatbot will be triggered:
- Manual Trigger – Manually started by an agent.
- First Message – Automatically triggered when a user sends a DM.
- Widget Click – Initiated via embedded Instagram links or landing pages.
Use the drag-and-drop builder to create your flow using elements like:
- Send a Message
- Ask a Question
- Buttons
- Lists
- AI Agent Handoff – (To let ControlHippo’s AI respond on your behalf using your knowledge base)
- CSAT Survey
- Assign To Agent
Note: To ensure your Instagram chatbot responds automatically to DMs based on your company’s knowledge base, be sure to include the AI Agent Handoff in your flow. This is what powers your Instagram chatbot to act on your behalf and handle conversations intelligently.
After building, click Save and then Activate to make your chatbot live.
5. Test and Launch
Test your chatbot flow thoroughly before going live.
Validate:
- Response accuracy
- Triggers and flow logic
- Transitions to live agents
Test across both desktop and mobile experiences. Once everything works smoothly, launch your Instagram chatbot via ControlHippo.
6. Monitor and Optimize
Post-launch, track your Instagram chatbot’s effectiveness using ControlHippo’s analytics dashboard. Review key metrics like:
- Message engagement rates
- Query resolution rates
- Escalation instances to human agents
Regularly review and refine your chatbot flow to enhance performance and improve customer experience.
Why Choose ControlHippo for Instagram Chatbots?
ControlHippo is a leading customer communication platform that offers one of the most robust Instagram Chatbot solutions in 2025. It’s built for teams that want to scale Instagram engagement without sacrificing personalization.
1. Seamless Integration with Instagram
With native integration with the Instagram Messenger, ControlHippo lets you connect your Instagram account effortlessly. Whether you manage a single page or multiple brands, it allows you to centralize conversations and assign them to team members.
You can even track conversations from Instagram alongside other channels like WhatsApp, Facebook Messenger, and live chat in a unified inbox.
2. User-Friendly Chatbot Builder
No coding? No problem. ControlHippo offers a drag-and-drop chatbot builder that makes it easy to build a chatbot for Instagram from scratch.
Features include:
- Ready-made templates
- Visual conversation flow
- Trigger-based automation
- Multi-language support
You can build your entire bot in minutes—even if you’ve never built one before.
3. Use AI Smart Auto Reply for Your Instagram Chatbot
In 2025, users expect more than canned responses. That’s where AI steps in. ControlHippo enables smart auto-replies with AI-powered intent detection.
Here’s how AI elevates your Instagram AI Chatbot:
- Detects user emotions and sentiment
- Provides context-aware responses
- Learns from previous interactions
- Reduces repetitive support tasks
With AI, your chatbot doesn’t just respond—it understands. That’s a huge plus for improving engagement and delivering a personalized experience.
4. Advanced Analytics and Reporting
Track real-time performance metrics like open rates, click-throughs, and user interactions to optimize your chatbot flows.
Leverage detailed insights to make data-driven decisions that enhance engagement and boost ROI. ControlHippo offers advanced analytics that help you understand.
- Response time
- User engagement rate
- Conversion metrics
- Chatbot drop-off points
This data allows you to optimize your Instagram Chatbot for better performance over time. You can also A/B test different messages and flows to improve lead generation and retention.
Types of Instagram Chatbots
There’s no one-size-fits-all when it comes to Instagram automation. Depending on your business goals, here are the most common types of Instagram Chatbots in 2025:
1. Lead Generation Bots
Lead generation bots are designed to initiate conversations with visitors and collect important user information like names, email addresses, phone numbers, business requirements, or budgets.
Use Cases:
- B2B brands capturing contact details for product demos
- Real estate agents gathering client preferences
- Marketing agencies pre-qualifying prospects before sales calls
2. E-commerce Bots
E-commerce bots act as personal shopping assistants inside Instagram DMs. They help users browse product catalogs, check prices, ask about availability, track orders, and even complete purchases—all without leaving the app. This is important as Nearly 44% of active Instagram users shop on the platform each week.
Use Cases:
- Fashion brands showing product carousels based on user interest
- Cosmetic brands offering virtual try-ons and custom bundles
- Electronics stores answering product queries and redirecting to checkout
3. Customer Support Bots
Customer support bots act as your brand’s first line of defense by instantly addressing common user queries such as shipping information, return policies, product compatibility, or store hours.
Use Cases:
- E-commerce brands are automating order status updates
- Restaurants handling reservation confirmations or menu inquiries
- Online service providers answering technical or account-related FAQs
4. Engagement Bots
Engagement bots are all about keeping the conversation going. These bots are used by creators, influencers, and community managers to drive interactions, increase brand awareness, and foster relationships with followers.
Use Cases:
- Influencers running giveaway contests via story replies
- Content creators launching quizzes or polls in DMs
- Coaches are sending motivational content and auto-replies to engagement
5. Appointment Booking Bots
For service providers and professionals, appointment booking bots help eliminate the back-and-forth typically required to schedule time with clients.
Use Cases:
- Salons booking hair or spa appointments
- Fitness trainers managing session availability
- Consultants offering discovery calls or paid sessions
5 Best Instagram Chatbot Platforms
Here are the 5 best Instagram chatbot platforms that can help you respond faster, generate leads, and grow your business:
1. ControlHippo
ControlHippo is a multichannel messaging platform that helps you stay on top of Instagram conversations without the stress. It’s a no-code chatbot builder that lets you automate replies, offer 24/7 support, and personalize interactions using advanced AI and NLP.
You can connect Instagram, WhatsApp, and other channels into one shared inbox, making it easy to manage everything from one place. It’s built for businesses that want to engage faster, respond smarter, and never miss a message.
Features
- AI chat assistant
- AI chatbot builder
- Workflow automation
- AI Copilot
- Omnichannel inbox
Pros
- User-friendly dashboard simplifies onboarding and daily tasks, even for non-tech users.
- Automates chats and campaigns, reducing manual work and boosting team productivity.
- Combines WhatsApp, Instagram, and more into one seamless communication hub.
Cons
- New users may need time to get familiar with all the features.
- Some users experienced slower response times from customer support.
Pricing
- Basic: free
- Bronze: $20/user/month
- Silver: $28/user/month
- Gold: custom pricing
- 10-day free trial
2. Chatbase
Chatbase allows users to build intelligent Instagram chatbots by training them on their website, documents, or data. It enables automated replies, FAQ handling, and personalized support with no coding required. Perfect for businesses seeking a scalable, self-service support system on Instagram, Chatbase ensures 24/7 engagement and reduced manual workload.
Features
- AI/machine learning
- Interaction tracking
- Natural language processing
- Real-time chat
- Website chat widget
Pros
- Users love how fast and simple it is to set up and launch Chatbase without technical skills.
- The bot learns quickly from uploaded documents and delivers intelligent, helpful answers.
- You can easily train the chatbot with your data.
Cons
- New users may need time to get familiar with all the features.
- Some users experienced slower response times from customer support.
Pricing
- Free
- Hobby: $40/month
- Standard: $150/month
- Pro: $500/month
- Enterprise: custom pricing
3. Tidio
Tidio offers a user-friendly chatbot builder with Instagram integration, combining live chat and automation in one tool. Businesses can create chatbot flows, answer DMs instantly, and collect leads automatically. It’s ideal for small and mid-sized businesses aiming to improve customer communication, reduce response times, and boost Instagram engagement.
Features
- Role-based permissions
- Customer surveys
- Real-time monitoring
- Performance metrics
- Feedback management
Pros
- User-friendly dashboard simplifies onboarding and daily tasks, even for non-tech users.
- Automates chats and campaigns, reducing manual work and boosting team productivity.
- Combines WhatsApp, Instagram, and more into one seamless communication hub.
Cons
- Drag-and-drop chatbot builder may become cluttered or confusing with complex flows.
- Some users feel that basic plans lack features, and branding removal is too expensive.
Pricing
- Starter: $24.17/month
- Growth: starts at $49.17/month
- Plus: starts at $749/month
- Premium: starts at $2999/month
- 7-day free trial
4. BotPress
BotPress is a powerful open-source chatbot development platform built for technical teams. With Instagram integration, it supports custom workflows, advanced natural language processing, and full control over conversations. Ideal for developers or enterprises, BotPress allows businesses to design deeply personalized bot interactions across Instagram and other messaging platforms.
Features
- Multilanguage
- Reporting/analytics
- Chatbot
- AI/machine learning
- Natural language processing
Pros
- Botpress offers a free, open-source platform with a low-code interface.
- Users appreciate the active Discord channel, weekly office hours, and detailed documentation that support learning.
- It’s praised for being flexible, allowing full customization of chatbot flows, logic, and integrations.
Cons
- Beginners often find Botpress overwhelming at first due to its many features and complex setup.
- Some users report challenges when trying to run multiple Botpress instances from a single installation.
Pricing
- Pay-as-you-go: free
- Plus: $89/month
- Team: $495/month
5. ManyChat
ManyChat is a leading chatbot platform for Instagram marketing and automation. It enables businesses to automate replies, send DM campaigns, and set up keyword triggers. Used by ecommerce brands, influencers, and marketers, ManyChat helps grow followers, drive sales, and provide timely customer support directly inside Instagram’s messaging system.
Features
- Chatbot
- Automated responses
- Real-time chat
- Reporting/analytics
- Customizable branding
- Pre-configured bot
Pros
- User-friendly dashboard simplifies onboarding and daily tasks, even for non-tech users.
- Automates chats and campaigns, reducing manual work and boosting team productivity.
- Combines WhatsApp, Instagram, and more into one seamless communication hub.
Cons
- New users may need time to get familiar with all the features.
- Some users experienced slower response times from customer support.
Pricing
- Free
- Pro: $15/month
- Elite: custom
Conclusion
Automation isn’t just a trend—it’s a necessity for brands that want to thrive on Instagram. From lead generation and customer support to e-commerce and engagement, a well-built Instagram Chatbot such as ControlHippo can transform how you connect with your audience and scale your business.
Whether you’re exploring how to get bots on Instagram for the first time or upgrading to an advanced Instagram AI Bot, the opportunities are endless. With no-code tools like ControlHippo, building intelligent, responsive, and brand-aligned chatbots has never been easier.
Updated : June 20, 2025
Akshat Adani, a prolific content writer and author, delves into the intricate realms of technology. With a flair for simplifying complex tech topics, Akshat’s expertise shines through insightful articles. Unlock the world of innovation through his compelling narratives.