How To Get WhatsApp Blue Tick Verification? [For WABA & API]

Senior Writer: Supriya Bajaj

Reading Time: 6 Minutes

Published : June 27, 2025

WhatsApp has evolved into a core platform for customer service and business communication. To support this shift, WhatsApp introduced the green tick to help customers identify verified business accounts. In 2024, Meta replaced the green tick with the WhatsApp blue tick verification, marking a new direction in how verified business identities are managed.

Here’s what you need to know about the blue tick in WhatsApp, how to apply for it, how ControlHippo can help you get verified, and more. Let’s get into the details.

WhatsApp Blue Tick Verification

The blue tick is a Meta-issued badge that confirms your business is officially verified across WhatsApp, Instagram, and Facebook.

Steps to apply via WhatsApp Business App:

Open app - Settings - Meta Verified - Submit documents - Select plan - Complete payment

Eligibility for WhatsApp Business API:

• API accounts must be set up via a BSP like ControlHippo.
• Verified Meta Business Manager account is required.
• Strong brand presence with approved display name and media mentions.

Steps to apply via API (WABA):

Go to Meta Business Manager ? WhatsApp Accounts ? Select number ? Submit request with documents.

Verification timelines:

• App: ~3 business days.
• API: 7 days to 3 weeks, depending on completeness and notability.

Why Did WhatsApp Replace The Green Tick With The Blue Tick?

The WhatsApp green tick was previously used to verify official business accounts on WhatsApp. Once approved, it appeared next to the business name to indicate that the account was authentic.

With the introduction of Meta Verified for businesses, WhatsApp has updated this system. Verified businesses are now marked with a blue tick, similar to those seen on Instagram and Facebook.

Here’s what’s changed:

• The green tick is no longer issued to new applicants.
• All new verifications are handled through Meta’s centralized Meta Verified system.

The blue tick in WhatsApp confirms that Meta has verified your business and comes with added benefits like impersonation protection and multi-channel support.

Why Should You Get The WhatsApp Blue Tick?

The WhatsApp business blue tick confirms that Meta has officially verified your account. This verification improves how customers recognize and trust your business on WhatsApp.

Here’s why it matters:

• Customer Trust: Verified accounts are easier for customers to trust. When they see the official badge and business name in chats, they’re more likely to respond to messages and complete transactions without hesitation.
• Brand Protection: The verification process reduces the risk of impersonation. Only one account can carry the verified badge for a given brand, making it easier to prevent misuse of your business identity.
• Stronger Visibility: Verified profiles stand out in WhatsApp’s business directory and search. This can lead to more inbound inquiries and better engagement from customers who find your business organically.
• Access to Premium Features: Meta Verified plans often include benefits like dedicated support, multi-device access, and early access to tools designed for managing customer communication at scale.
• Consistent Branding: Your official business name appears at the top of every conversation, even if the user hasn’t saved your number. This ensures consistent brand visibility across all interactions.

For businesses using the WhatsApp Business API, applying for the WhatsApp verified tick adds credibility and unlocks additional benefits that support long-term communication goals.

Also Explore: How to Create and Manage a WhatsApp Catalog for Businesses?

How To Apply For WhatsApp Blue Tick Verification?

Getting the WhatsApp verified badge depends on whether you use the WhatsApp Business App or the WhatsApp Business API (WABA). Let’s walk through both options.

1. Using WhatsApp Business App

If you’re using the standard WhatsApp Business account (typically used by small businesses), the verification process is now linked to Meta’s Meta Verified subscription service.

Must-Have Requirements:

• A verified Facebook Business Manager account
• A matching Facebook and Instagram account linked to the business
• Legal documents that match your business name
• Two-factor authentication is enabled on WhatsApp

Step-by-Step Process:

Step 1: Open the WhatsApp Business platform and go to Settings.

Step 2: Tap on Meta Verified.

Step 3: Submit the required documents.

Step 4: Choose a subscription plan that fits your business.

Step 5: Complete the verification and payment process.

Once approved, the verified blue tick will appear next to your business name within the app.

2. Using WhatsApp Business API (WABA)

For medium and large businesses, the WhatsApp business blue tick is only available through the WhatsApp Business API and the Meta Business Suite.

Must-Have Requirements:

• A WhatsApp Business API account (set up via a BSP or a provider like ControlHippo)
• A verified Meta Business Manager account
• An approved display name that matches your brand identity
• A complete business profile, including website, category, logo, and description
• Two-factor authentication is enabled on the business account
• A record of active messaging (helps establish credibility)

Step-by-Step Process:

Make sure your WhatsApp Business API is properly set up. You can begin this through ControlHippo’s onboarding flow.

Step 1: Go to Meta Business Manager and select WhatsApp Accounts.

Step 2: Under the Phone Numbers tab, choose the number you want to verify.

Step 3: Submit a request for Official Business Account (OBA) status.

Step 4: Upload the required documents and complete the form.

Step 5: Wait for Meta to review the request. Approval usually takes 2–5 business days.

Once approved, your business account will display the WhatsApp verified tick, and your brand name will be visible in customer chats instead of the phone number.

WhatsApp Blue Tick Subscription Plans (WABA Only)

While both the WhatsApp Business App and API now display the blue tick, subscription-based access to Meta Verified is currently offered only through the WhatsApp Business API (WABA).

Below is a simplified overview of Meta Verified plans available for API users:

Cost of Blue Tick for WhatsApp Business API

There is no one-time fee for getting the WhatsApp verified badge, but ongoing costs depend on how your setup is managed.

Here’s what to consider:

• Meta Verified Subscription Fees: Meta offers monthly plans based on the level of verification and the features included. These are recurring charges billed through your Meta account.
• BSP (Business Solution Provider) Charges: If you are using a provider to manage your WhatsApp Business API, such as ControlHippo, you may be charged setup fees, monthly service costs, or hosting fees depending on your plan.
• Messaging and Template Costs: WhatsApp charges businesses for each 24-hour conversation window. Pricing depends on the type of message you send and the recipient’s location.

Need help managing these costs and integrations? ControlHippo can simplify your WhatsApp Business API setup, catalog management, interactive messages, and policy compliance to help you focus on conversations that drive results.

Also Explore: How to Create and Manage a WhatsApp Catalog for Businesses?

How To Avoid Rejection In WhatsApp Blue Tick Verification?

Meta reviews each application carefully, and your request for the WhatsApp verified badge may be rejected if your business doesn’t meet the required criteria. To improve your chances of approval, make sure the following areas are covered:

• Use Accurate Business Information: Ensure that your legal name, display name, and website are consistent across all platforms and documents submitted.
• Complete Your Business Profile: Fill out all fields in your WhatsApp business profile, including your logo, description, business hours, business website, email address, and website link. Ensure you have a verified business name.
• Stay Active on WhatsApp: Maintain regular messaging activity to show that your account is being used for real customer interactions. A completely inactive account can raise red flags.
• Enable Two-Factor Authentication: Meta requires two-factor authentication for added security. Your application will be rejected if this step is skipped.
• Maintain a Clean Messaging History: Avoid being reported, blocked, or flagged by users. Accounts with a high number of complaints may be seen as untrustworthy.

If your application is rejected, you can reapply after 30 days. But ensuring these basics upfront increases your chances of getting approved on the first attempt.

Get Your WhatsApp Blue Tick Verification With ControlHippo

ControlHippo helps you set up and manage your WhatsApp Business API while guiding you through the blue tick verification process with ease.

Here’s how ControlHippo supports your business:

• Fast Setup: You can activate your WhatsApp API account in just a few steps through the ControlHippo web app.
• Automated Messaging: Set up auto-replies, follow-ups, and custom flows to respond to customer messages efficiently.
• Two-Way Messaging: Interact with customers in real time through personalized and professional conversations.
• Wider Customer Reach: Communicate with users across regions using a reliable platform built for global engagement.
  Multi-Channel Integration: Connect WhatsApp with tools like HubSpot, Zoho, Slack, Zendesk, and others to manage everything from one place.
• No Coding Required: Get started without technical help. ControlHippo handles the backend so your team can focus on customer communication.
• Actionable Notifications: Send message templates with clear call-to-actions at the right time in the customer journey.
• CRM Syncing: Automatically update your customer records with every WhatsApp conversation for better tracking and follow-up.

ControlHippo gives your business everything it needs to apply for and maintain the WhatsApp verified badge, while improving how you manage customer messaging at scale.

Updated : July 1, 2025

Supriya Bajaj

Supriya is a proficient content developer with significant expertise in the domain of omnichannel communication solutions. She has a proven track record of delivering insights that empower organizations to optimize customer engagement. Passionate about the evolving landscape of business communication technology, Supriya stays at the forefront of trends in the field.