![How To Get WhatsApp Blue Tick Verification? [For WABA & API]](https://images.controlhippo.com/blog/images/how-to-get-whatsapp-blue-tick-verification-feature.png)
Your customers ignore your WhatsApp messages. Some block your number, thinking it’s spam. This happens because they can’t tell if your business is real.
The verification badge on WhatsApp changed from green tick to blue after Meta announced the shift at the Meta Conversations Conference in June 2024. The rollout happened gradually across different countries throughout 2024 and into 2025. More businesses can now access verification than ever before.
Most companies still can’t figure out how to get a blue tick on WhatsApp. While other platforms leave you guessing, ControlHippo walks you through every requirement Meta actually checks.
Want faster approval? Before submitting your verification request, make sure your WhatsApp display name exactly matches your business name on your website and social profiles. Meta instantly rejects mismatched or incomplete branding details.
What Is WhatsApp Blue Tick Verification?
The WhatsApp blue tick signals users they’re interacting with an Official Business Account reviewed by Meta. That small checkmark appears next to your business name in every chat.
The badge was originally a WhatsApp green tick and only available to businesses using the WhatsApp Business API. Meta announced the color change to blue to match verification badges across Facebook and Instagram. The transition created a unified verification symbol across all Meta platforms.
Now, two paths exist to get the blue tick in your WhatsApp business account. Businesses using the free WhatsApp Business App can subscribe to Meta Verified. Businesses using WhatsApp Business API can apply for Official Business Account status without paying subscription fees.
Get Your WhatsApp Blue Tick with ControlHippo!
Boost trust and engagement by managing verified chats from a single inbox.
Why WhatsApp Blue Tick Matters for Your Business?
Here are a few reasons why the WhatsApp blue tick application (read receipts) matters for your business:
1. Builds Instant Trust And Credibility
When customers see the verified blue tick badge next to your business name, it tells them Meta has verified your identity as a legitimate business. This is especially crucial in sectors where fraud is a concern, such as banking, ecommerce, and travel. Customers receive dozens of suspicious messages daily. Your verified badge cuts through that noise. They open your messages first because they know you’re authentic.
2. Protects Against Impersonation And Scams
Impersonation is a real threat in digital communication. A verified badge helps customers instantly distinguish the real business account from fake ones, making it harder for bad actors to deceive customers using your brand name.
Scammers copy your business name and profile picture. They message your customers pretending to be you. The blue tick on WhatsApp is the only visible difference customers can spot immediately.
3. Increases Customer Response Rates
Verified businesses see higher open rates and faster replies. Customers feel safer clicking links and sharing information with verified accounts. Your support team spends less time proving you’re legitimate.
4. Access to WhatsApp Business API Features
The API verification path requires WhatsApp Business API setup. This unlocks features unavailable in the basic app: automated workflows, chatbot integration, unlimited agent access, and detailed analytics.
ControlHippo specializes in WhatsApp Business API implementation. You get the infrastructure for whatsapp blue tick verification and the tools to manage high-volume customer conversations across multiple channels.
Prerequisites Before Applying For Blue Tick
Here are some prerequisites before applying for a blue tick:
1. WhatsApp Business API Setup
For the free OBA verification path, your business must have completed the setup of the WhatsApp API with your phone number. API accounts must be set up via a Business Solution Provider like ControlHippo.
Business Solution Providers handle the technical configuration Meta requires. Trying to set it up yourself usually ends in rejected applications.
2. Meta Business Manager Verification
You need your Meta business account verified to show the legitimacy of your business on Meta’s platforms. This confirms you represent a real, registered organization.
Meta typically grants verification to notable or prominent brands. Aim to secure 3-5 media coverage links from reputable news outlets or magazines. Meta excludes paid or promotional content from their evaluation criteria.
3. Two-Factor Authentication Enabled
You should have two-step verification enabled for your phone number from WhatsApp Manager. Navigate to Phone Numbers, then Settings, then Two-step Verification tab. This adds security with a six-digit PIN. Enable two-step verification to add an extra layer of protection. This feature is crucial in safeguarding your account.
4. Consistent Brand Name And Logo
Your display name on WhatsApp must be approved. This name is the identity of your business on WhatsApp and should be recognizable and relevant to your brand. The name must match your legal business registration and social media profiles exactly. Inconsistent branding triggers automatic rejection.
5. Strong Online And PR Presence
You must have presence online and have at least 5 pieces of organic content, like PR articles, blog posts on major publications, covered by news or media outlets. Paid PR articles do not count.
Meta checks if people actually search for your brand. Your business needs to appear in the top search results when someone types your name. Blog mentions, news articles, and industry publications count. Paid promotions don’t.
Step-by-Step Process to Get WhatsApp Blue Tick
Here is the step-by-step process to get a WhatsApp blue tick:
Step 1: Create and Verify Your Meta Business Account
Log in to Meta Business Manager at business.facebook.com. Navigate to Business Settings, then Security Center.
How to Verify:
• Submit your business registration documents. Upload a business license, tax registration certificate, or articles of incorporation. The documents must show your legal business name matching your WhatsApp display name.
• Add a business phone number and physical address. These must be publicly available on your website. Provide a business email address that uses your domain, not Gmail or Yahoo.
• Wait 2-5 business days for Meta to review. They may request additional documentation. Respond immediately, or your application will be closed.
Step 2: Connect WhatsApp Business API or BSP Account
To apply for the free Official Business Account badge through API, you must first register for the WhatsApp Business API. This is only possible by setting up a business account through a Business Solution Provider.
How to Set Up WhatsApp Business API:
• Choose a certified BSP. ControlHippo is a Meta-verified partner that handles the entire setup process. Other providers charge markup fees on every message you send. ControlHippo doesn't.
• Provide your business phone number. This number gets permanently linked to your API account. You can't use it with the regular WhatsApp app anymore. Configure your business profile. Add your logo, business description, address, website, and operating hours. Complete every field, even if optional.
Step 3: Ensure Display Name Approval
Your display name appears at the top of customer chats. Meta reviews it separately before considering the blue tick in WhatsApp verification.
Requirements:
• Match your registered business name exactly. "ABC Company" and "ABC Co." are different from Meta. Use the full legal name from your registration documents.
• Avoid generic terms. "Best Electronics" gets rejected. "Smith Electronics Store" works better. Add your location if the name is common.
• Don't include marketing language. Names with "Official," "Verified," or emojis get automatically declined.
• Submit your display name through Meta Business Manager. Navigate to WhatsApp Accounts, select your number, then Edit Display Name. Approval takes 24-72 hours.
Step 4: Submit Official Business Account (OBA) Request
This is the most critical step in your verification journey. The Official Business Account request determines whether Meta grants you the blue tick for free through the API path. Unlike the paid Meta Verified subscriptions for Business App users, this process focuses entirely on your business’s legitimacy and brand notability.
How to Submit:
• Access WhatsApp Manager from your Business Manager. Click on the phone number for which you want to request OBA within the Overview section.
• Fill out the verification request form. Explain why your business deserves verification. Write 2-3 sentences mentioning your customer base size, years in operation, and industry position.
• Upload supporting documents: business registration certificate, tax documents, and proof of physical address. Make sure they're recent, clear, and in English or include certified translations.
• Provide URLs proving online presence. You can submit up to 5 supporting links, especially from renowned publications such as The Economic Times, The Wall Street Journal, Business Insider, etc. The articles must be organic, not paid placements.
• Submit bank statements or financial records if requested. Some regions require proof of business operations and revenue.
Step 5: Wait for Meta’s Review & Approval
After submission, your application enters Meta’s verification queue. The Trust and Safety team reviews every detail you provided. They check your documents against public records. They verify your online presence. They evaluate whether your brand meets their notability standards.
What to Expect:
• Meta's Trust and Safety team conducts the review process and can take up to 7 days for API users. App verification through Meta Verified takes approximately 3 business days.
• Meta doesn't send status updates during review. Check your Meta Business Manager notifications daily. They may request additional information. Respond within 48 hours, or your application closes.
• If approved, the blue checkmark appears automatically next to your business name. All existing and future chats show the verification badge.
• If rejected, you receive a notification explaining why. You can reapply for a rejected WhatsApp blue tick verification application after 30 days.
WhatsApp Blue Tick Subscription Plans (For WABA Only)
To apply for the WhatsApp blue tick via the WhatsApp Business App, you must subscribe to Meta Verified for Business. These paid subscriptions include the blue tick plus additional features.
The plans are available in select countries, including India, Brazil, Indonesia, and Colombia. The rollout continues to expand globally.
Important for API Users: If you're using WhatsApp Business API, you don't need to pay for these subscriptions. You can apply for the free Official Business Account badge through the process described above. Subscription plans are only required for Business App users.
1. Business Standard Plan
- Entry-level plan for small businesses. Includes blue tick verification, support for up to 4 linked devices, basic impersonation protection, and one verified channel.
- Pricing in India is Rs. 639 per month. In the United States and most other regions, the plan costs $14.99 per month. Payment processes through the WhatsApp Business App via iOS or Android.
- Includes a custom business webpage that creates a unique, searchable URL for increased discoverability.
2. Business Plan
- Mid-tier option for growing companies. Adds support for 6 linked devices, three verified channels, enhanced profile options, and links in Reels capped at 2 per month.
- Pricing in India is Rs. 1,399 per month. In the United States, the introductory price for new subscribers is $44.99 for the first 12 months, then increases to $49.99 per month. Suitable for businesses handling moderate customer conversation volumes daily.
3. Business Premium Plan
- For established businesses needing robust features. Supports up to 8 linked devices, five verified channels, employee impersonation protection for up to 2 accounts, and links in Reels capped at 4 per month.
- Pricing in India ranges between Rs. 1,240 to Rs. 9,940 per month, depending on specific configuration and features selected. In the United States, the introductory price for new subscribers is $119.99 per month for the first year, then increases to $149.99 per month.
- Best for teams managing 500+ daily conversations. Includes the ability to request a call from a Meta support agent.
4. Business Max Plan
- Handle high-volume interactions and require top-tier support. Business Max is the ultimate solution.
- Includes everything in Premium, plus a dedicated account manager, active case monitoring, up to 10 linked devices, 10 verified channels, employee impersonation protection for up to 5 accounts, and links in Reels capped at 6 per month.
- Pricing in India is Rs. 18,900 per month for WhatsApp only. For bundled Facebook and Instagram verification, the price is Rs. 21,000 per month (introductory for 12 months), then Rs. 30,000 per month. In the United States, the introductory price is $349.99 per month for the first year, then increases to $499.99 per month.
- Designed for enterprises sending thousands of messages monthly and requiring semi-annual account reviews with Meta advisors.
Make WhatsApp Blue Tick Approval Easy
Avoid rejections and streamline verification with ControlHippo’s expert onboarding support.
4 Common Reasons for Blue Tick Rejection (and How to Avoid Them)
Below, I have mentioned some common reasons for blue tick rejection and ways you can avoid them:
1. Incomplete Or Inaccurate Documents
One of the reasons your WhatsApp verification for a blue tick may get rejected is due to incorrect documents. You will need to submit documents such as your business license, address proof, and other documents. Information provided should be consistent in all documents.
Documents in different languages cause delays. Provide English versions or certified translations. Scanned copies must be clear and readable. Blurry photos get rejected immediately.
Check that your business name matches exactly across all documents. “Smith’s Store” on your license and “Smith Store” in WhatsApp trigger rejection.
2. Poor Or Missing Online Visibility
If you want to have a verified tick on WhatsApp organically through the API path, you must work towards publishing organic press articles, work on your website SEO, social media presence, and have more mentions of your business online. In short, take measures to improve and increase your business visibility.
Meta searches for your brand online. If nothing appears, you’re not notable enough for verification. Build your presence before applying. Create profiles on industry directories. Get listed in local business directories. Ask satisfied customers to mention you in reviews. Reach out to bloggers in your industry for coverage.
3. Mismatched Brand Name Or Category
There are some business categories that are restricted from obtaining the blue tick verification. Some of these categories are drugs, tobacco, alcohol, gambling, weapons, live animals, and dating services.
If your business falls into these categories, you cannot apply for WhatsApp blue tick verification. Even if you’re not in a restricted category, vague category selection causes problems. Choose the most specific category that describes your business. For example, “Retail” is too broad; “Consumer Electronics Retailer” works better.
4. Violation of WhatsApp Or Meta Policies
Depending on your location and the nature of your business, you might be required to follow specific WhatsApp rules and regulations. If there are discrepancies and if you fail to follow regulations, WhatsApp might reject your application.
Previous policy violations on your WhatsApp account block verification. This includes sending spam, using unauthorized promotional content, or violating user privacy.
Check your account quality rating in Meta Business Manager. Ratings below “Medium” prevent approval. Improve your rating by sending only opt-in messages and avoiding complaint triggers.
Learn More About WhatsApp Business Tools and Features
• How to Create and Manage a WhatsApp Catalog for Businesses?
• Whatsapp Interactive Messages: How to Set Them Up?
Pro Tips to Increase Approval Chances
If you are worried about your approval chances, I have some pro-tips for you:
1. Maintain Active Social Media Profiles
Link your Facebook and Instagram business pages to your WhatsApp account. Post regularly on these platforms. Meta checks if your social presence matches your verification request.
Complete your profiles 100%. Add business hours, contact information, website links, and high-quality photos. Profiles missing basic information suggest you’re not established.
2. Publish PR/News Articles On Reputed Media
To increase your chances of recognition, aim to secure 3-5 media coverage links from reputable news outlets or magazines. Meta excludes paid or promotional content from their evaluation criteria.
Contact journalists who cover your industry. Offer expert commentary on trending topics. Share unique data or research findings. Send press releases for major company milestones.
Guest post on respected industry blogs. Write helpful content and include your company name and link to your website.
3. Ensure Transparent Business Communication
Customers must be able to verify your business independently. Your website should have clear contact information, physical address, and business registration details.
Add trust signals to your website. Display security certificates, payment badges, and professional associations. Link to your social media profiles.
Respond promptly to customer inquiries. You need to be active on the WhatsApp Business Platform. Your account should not be dormant for a long time. Meta checks message volume and response rates.
4. Follow Meta’s Commerce & Business Policies
Read Meta’s current policies before applying. Rules change frequently. What worked last year might violate current guidelines. Never send unsolicited promotional messages. Always get clear opt-in consent before messaging customers. Include opt-out instructions in your templates.
Respect message content rules. Don’t share misleading information, offensive content, or prohibited products. One policy violation can block verification permanently.
Get WhatsApp Blue Tick Verified with ControlHippo!
Use ControlHippo to verify, automate, and manage all chats in one place.
How Long Does the Verification Process Take?
App verification through Meta Verified subscriptions takes approximately 3 business days. API verification for Official Business Account status takes up to 7 days, though it can take longer depending on completeness and notability.
The timeline depends on several factors. Complete applications with all required documents process faster. Businesses in competitive industries face longer review times.
During periods of high submission volumes, the review process may take longer. Holiday seasons and major product launches see increased applications. Your business notability affects speed. Well-known brands with strong online presence get approved faster. New businesses with limited visibility take longer.
Respond immediately if Meta requests additional information. Each delayed response adds 3-5 business days to your timeline.
— Bharat Baghel, Demand Generation Manager
What If Your Blue Tick Request Is Rejected?
You can reapply for a rejected WhatsApp blue tick verification application after 30 days. Don’t reapply immediately with the same information. Fix the issues Meta identified first. Request feedback if the rejection notification doesn’t explain why. Contact Meta Business Support through your Business Manager. Ask specifically what needs improvement.
Common rejection reasons and fixes:
- Insufficient online presence: Spend the 30-day waiting period building your digital footprint. Publish blog posts, get media mentions, and improve your website.
- Document issues: Obtain proper business registration documents. Make sure names match exactly across all paperwork.
- Policy violations: Review your messaging history. Delete any content that might violate policies. Improve your quality rating before reapplying.
- Restricted business category: If you operate in a restricted industry, verification isn’t possible regardless of how many times you apply.
If you encounter challenges, consider consulting professionals who specialize in WhatsApp blue tick verification and keep up to date with WhatsApp’s policies and any changes they make.
Get WhatsApp Blue Tick with ControlHippo
ControlHippo helps businesses navigate the WhatsApp verification process while providing tools to manage customer messaging at scale. As a Business Solution Provider for WhatsApp Business API, the platform is built for businesses needing API access and blue tick verification.
- Pre-verification support: Check your business against Meta requirements before you apply. Identify exactly what’s missing from your application.
- Document guidance: Get help gathering proper documentation. Ensure everything meets Meta’s accuracy and completeness standards.
- Display name assistance: Craft display names that align with Meta’s approval process. Names that are clear, compliant, and match your business registration.
- Online presence guidance: If your business lacks sufficient visibility, receive guidance on building it. Learn where to get legitimate press coverage and how to improve your search presence.
- API setup and configuration: As a Business Solution Provider, ControlHippo handles the technical setup. Your WhatsApp Business API is configured correctly from day one.
- Application support: Get help submitting your verification request with all required documentation. Reduce the risk of missed fields or formatting errors.
- Post-approval tools: After verification, ControlHippo provides tools to use your verified status effectively. Access automated workflows, team collaboration features, analytics, and integrations with your existing systems.
Start your verification process today. Book a consultation with ControlHippo’s team. Get an audit of your business, identify any gaps, and receive your personalized verification roadmap.
Applying for Blue Tick verification through the WhatsApp API as an Official Business Account is completely free and does not involve any subscription charges. You only pay Meta's standard per-message charges when sending template messages to customers.
Yes. The blue tick is now available even if you're using just the free WhatsApp Business App through paid Meta Verified subscriptions. This is currently available in select countries, including India, Brazil, Indonesia, and Colombia.
It typically takes up to three business days for Meta to review your blue tick application for the Business App through Meta Verified subscriptions. API verification for Official Business Account status takes up to 7 days, though it can take longer depending on completeness and notability.
Businesses can access the WhatsApp Business API without requiring the verified badge. However, only well-known and notable brands that pass WhatsApp's vetting process receive this checkmark. You get full API functionality without verification.
For Meta Verified subscriptions on the Business App, your badge remains active as long as you maintain your paid subscription. Cancel your subscription, and you lose the badge. API users who receive Official Business Account status don't have expiring badges unless they violate Meta's policies.
No. Verification is optional. Many businesses successfully use WhatsApp without the blue tick. However, verified businesses see measurably better results—higher open rates, faster response times, and more conversions—because customers trust verified badges.
Updated : November 12, 2025
Bharat Baghel is a Demand Generation Manager with 8+ years of professional experience. He specializes in brand awareness campaigns across WhatsApp, Telegram, and Email, developing engaging content that builds audience reach and enhances brand visibility through strategic conversational marketing. He has also contributed insights to industry publications, including Smaily, Linkody, and SoftwareSuggest.