Creating and managing a WhatsApp catalog for business allows you to showcase your products directly within the app, enhancing customer interaction and streamlining the purchasing process. This feature helps businesses present their offerings in a visually appealing and organized manner, facilitating easier browsing and selection for customers.
Notably, every month, 40 million WhatsApp users browse business catalogs within the app., emphasizing how this tool significantly boosts sales and enhances customer engagement. Dive into our blog to discover how you can use this powerful feature to transform your business.
Consistently refresh your WhatsApp Business catalog with new products and high-resolution images to maintain its appeal and effectiveness. This not only attracts repeat visits from customers but also increases the likelihood of conversions by showcasing your latest offerings.
How To Create A WhatsApp Business Catalog On Different Devices
Setting up a WhatsApp Business Catalog is easy. So whether you’re an Android user, an iPhone owner, or working from a computer, just follow the steps below:
1. Create A WhatsApp Catalog On Android
To create a WhatsApp catalog on Android, users need to do the following:
- Open WhatsApp Business.
- Tap on the three-dot menu at the top-right corner and select Business Tools.
- Click on Catalog, followed by Add New Items.
- Upload product images, not exceeding 10 for each item.
- Fill in the product details, including name, price (optional), description, and a link to the website if available.
- Click on Save, and your product will be added to the catalog.
- Repeat the same steps to add more products.
Your catalog is open and ready for sharing with customers!
2. Create A WhatsApp Catalog on iPhone
To create a WhatsApp catalog on iPhone, you need to follow below steps:
- Open WhatsApp Business.
- Go to Settings > Business tools.
- Select Catalog and click Add new item.
- Upload product images (up to 10 for each product).
- Fill in the schedule details, such as name, price, and description. Then click on Save, and your catalog will be updated.
Once your catalog is done, you can start sharing that with customers.
3. Create A WhatsApp Catalog On The Web And Desktop
If you’re running your business from a computer, you can also create a WhatsApp Business Catalog from your computer, either in the desktop app or via WhatsApp Web.
- Open either WhatsApp Web or the WhatsApp Desktop app and scan the QR code from your phone.
- Click on the three-dot menu (Windows) or WhatsApp Business Tools (Mac).
- Click on the Add new item option under Catalog.
- Upload product images and fill in the details.
- Click on Save to update your catalog.
And that is all! Your WhatsApp Catalog is set up and ready to be explored by your customers.
Once your WhatsApp Business Catalog is set up, you can easily share it with customers instead of sending individual product images. This makes it easier for them to browse all your offerings in one place.
1. Share A WhatsApp Catalog Link From Android
To share a WhatsApp catalog link from Android, follow these steps below:
- Open the WhatsApp Business App, then tap on the three-dot menu.
- Proceed to Business tools > Catalog.
- Click on the icon to share on the top.
- Select WhatsApp chat, copy the link, or share it on social media.
- Now, your customers can view your complete catalog with just a tap.
2. Share A WhatsApp Catalog Link from iPhone.
This is how you can share a WhatsApp catalog link from an iPhone:
- Go to the WhatsApp Business app on your iPhone and navigate to Settings > Business tools > Catalog.
- Next, tap the share icon in the upper-right corner.
- Select WhatsApp chat, copy the link, or share it through email or social media.
Sharing your WhatsApp Business Catalog is a great way to reach out to potential customers, thereby increasing sales.
3. Share A WhatsApp Catalog Link From Web And Desktop
If you’re doing this on the web or desktop, sharing is just as easy. Here’s what you can do:
- Open WhatsApp Web or the WhatsApp Desktop app.
- Click on the three-dot menu and select Business tools > Catalog.
- Hit the share option and choose where you need to send the catalog link.
In some cases, this format is ideal for businesses that manage customer chats from a desktop.
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How to Use WhatsApp Catalogue to Increase Your Sales?
Imagine yourself as a shopper searching for the perfect laptop. You start by browsing through various models, comparing specifications, checking stock availability, and reviewing pricing across stores. Now, think about the frustration of hitting a dead end because a store lacks product details or fails to respond promptly. Naturally, you’d move on to a more responsive brand or retailer.
This is precisely where a WhatsApp catalog proves invaluable for businesses.
With a well-maintained WhatsApp Business catalog, you can showcase detailed product descriptions directly on your profile.
For instance, if an item goes out of stock, you can hide it from the catalog to ensure customers always see up-to-date inventory. This eliminates confusion and makes the buying process seamless.
Through the “Shop” button on your WhatsApp Business profile, customers can explore your catalog, browse available products, and even add items to their cart with a simple tap of the + button. Once they’ve finalized their selection, they can send their order directly to your business for confirmation.
3 Tips to Boost Sales Through Catalog With WhatsApp Business API
Maximize your sales potential by leveraging the WhatsApp Business API account to enhance your catalog’s reach and effectiveness. Here are 3 tips to help you boost sales through a catalog with WhatsApp business API.
1. Personalized Recommendations
Utilizing customer data for tailored product recommendations allows small businesses to significantly enhance their sales strategies. Analyzing customer preferences and purchase history helps businesses promote products aligned with individual interests, enhancing sales likelihood and customer satisfaction through relevant shopping experiences.
This leads to better conversion rates, converting casual visitors into loyal customers and improving the overall business-customer bond.
2. Automated Follow-ups
Utilize automated follow-ups to enhance customer engagement and boost sales. Set up your catalog manager to send reminders about items left in the cart or suggest complementary products. Such timely and relevant messages can rekindle interest among potential buyers, motivating them to finalize their purchases.
Automated follow-ups can also notify customers of new arrivals or special offers based on their browsing history. This proactive approach ensures consistent communication, helping to convert interest into sales and maximizing the effectiveness of your catalog manager.
3. Exclusive Offers and Discounts
Leverage your catalog to highlight exclusive offers and discounts to your WhatsApp contacts. Featuring limited-time deals not only creates a sense of urgency but also prompts quick decision-making among your customers, potentially increasing your sales immediately.
By promoting these special offers directly through WhatsApp Business API, you ensure that your messages gain higher visibility and elicit faster responses from your audience. This direct communication channel is invaluable for capturing customer attention and driving engagement, making it an effective strategy for boosting sales through timely and appealing promotions.
: How To Create WhatsApp Business Account? (In Minutes!)Features Of WhatsApp Catalog
WhatsApp Business Catalog is like a small store built within your WhatsApp Business account. You don’t need to send multiple product images and descriptions to customers manually. You can simply share the catalog with them, enabling a quicker, smoother, and more professional shopping experience.
Here is what makes the catalog a must-have for businesses:
1. Digital Storefront For Your Business
WhatsApp Business Catalog can help you present your products or services to your customers. They can browse through your offerings in a manner similar to an e-commerce site. It saves lots of time for both businesses and customers as they can see what you have on offer without having to ask.
2. Capable Of Accommodating Multiple Products And Services
Through the WhatsApp catalog, you can add multiple products or services to one location. Each product can contain:
- Name of the product– Provides information to customers for the items on sale.
- Image of the product- Pictures of good quality lure in more customers.
- Description – Brief but clear information regarding the product.
- Price (optional) – It provides customers with an option to see whether the price is reasonable.
- Product Code (optional)– Useful for businesses that have numerous inventories.
- Website link (optional): This link directs users to the official page to get more details or purchase the product.
3. Quick And Easy Updates
If a price or description needs to be changed or an item is out of stock, that is not an issue! You can change your catalog anytime. This ensures customers always see the latest and most accurate information, which is far more efficient than retrieving and informing customers one by one.
4. Share Your Catalog With A Single Click
One other advantage of the WhatsApp Business Catalog is its excellent sharing feature. Instead of sending multiple images and details of products individually, you can send a single link with access to a whole catalog for purchasers. Thus, you can promote your offerings by:
- WhatsApp Chats – Copy and paste it into a message directly to potential buyers.
- Social Media – Publish on Facebook, Instagram, or Twitter.
- Email Marketing – Email it to span your network.
5. Improves Customer Shopping Experience
Customers enjoy convenience, and WhatsApp Catalog offers that. It is a more interactive and visual display that allows customers to browse your products easily, ask questions in the same chat, and even place orders without shifting to another app or web store.
6. Ideal For Businesses Without Websites
Not every small business can afford a website. Suppose the business is either just starting or has not developed an e-commerce platform yet. In that case, the WhatsApp Business Catalog acts like an online store from which one can easily explain and inquire about products.
7. Works On All Devices
Access to and management of the WhatsApp Catalog are never a problem on Android, iPhone, or WhatsApp Web/Desktop. It means businesses can update and share their catalogs on the go—the way it’s meant to be!
Limitations of a WhatsApp Business Catalog
A WhatsApp Business catalog is a powerful tool to showcase products or services. By organizing items into collections, simplifies customer browsing and inquiries. Sharing a catalog link also helps businesses expand their reach to platforms like Instagram and Facebook, connecting with a broader audience.
However, this feature does come with its own set of limitations:
- Restricted Product Listings : WhatsApp allows businesses to upload a maximum of 500 products or services. For larger businesses with extensive inventories, this cap might hinder showcasing their complete product range.
- Lack of Inventory Management : Unlike full-fledged e-commerce platforms, the catalog doesn’t support inventory tracking. This means businesses might unintentionally display items that are out of stock, leading to customer dissatisfaction.
- No Built-in Checkout : The WhatsApp Business catalog does not offer a direct checkout system. Customers need to be redirected to your website or visit your physical store to complete their purchases. This added step could discourage some buyers, particularly if the process is slow or inconvenient.
While a WhatsApp product catalogue is an excellent tool for simplifying the shopping experience, addressing its limitations with complementary solutions can improve customer satisfaction and streamline operations.
Conclusion
Effectively managing a WhatsApp Business catalog can greatly improve the customer experience and boost sales. Offering an easily accessible and visually appealing product display helps businesses engage with customers more efficiently.
This streamlines the purchasing process and increases their reach. Utilizing personalized communication and targeted marketing strategies can enhance the advantages of incorporating WhatsApp into your business operations.
Frequently Asked Questions
To view a business catalog on WhatsApp, open the chat with the business, tap on their name at the top of the chat screen, and select [View Catalog]. This will display all available products or services.
To send a catalogue automatically, you can set up quick replies or use the WhatsApp Business API to integrate automated responses. These tools allow you to configure specific triggers that will send the catalog link to customers based on their inquiries or actions.
To sort your catalogue in WhatsApp business profile, go to the [Catalog] section, tap on the [Edit] button, and drag the products or services to rearrange them in your preferred order. This helps in highlighting priority items or organizing your catalog for better customer navigation.
Updated : March 23, 2025
Jainy Patel is a content strategist who specializes in omnichannel communication solutions. She develops innovative marketing strategies that unify messaging across various channels, ensuring a consistent and engaging customer journey. Jainy is passionate about optimizing communication processes and crafting targeted content that resonates with audiences at every touchpoint.
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