Difference between WhatsApp and WhatsApp Business

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Naina khare

Senior Writer:

green tickReading Time: 5 Minutes
green tickPublished : December 14, 2023

For maximized communication and high effectiveness, it’s imperative to understand what is the difference between WhatsApp and WhatsApp Business. Why? Because each possesses unique capabilities and serves a specific purpose.

What’s more, WhatsApp has an average open rate of 98%, making it a lucrative option for better customer engagement and sales. 

Without any further ado, let’s dive into this comprehensive guide on the difference between WhatsApp Messenger and WhatsApp Business app, covering its major features (business tools).

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"Limited customer interaction, low customer engagement, and lack of professionalism can lead to significant business losses. Avoid this by understanding the benefits of WhatsApp Business VS normal and switching to WhatsApp Business API. With its communication personalization capabilities, third-party integrations, and automated responses, API can elevate your customer interaction, engagement, and brand image."

Major Differences between WhatsApp and WhatsApp Business Account

The key difference between WhatsApp and WhatsApp Business app is that the standard app is for personal communication, and the business app is to fulfill the purposes of small and large businesses.

Here, you must note that WhatsApp for business is of two types with distinct capabilities– WhatsApp Business and WhatsApp Business API

However, individuals often get confused between the three. That’s why we have listed the major difference(s) between WhatsApp and WhatsApp Business (WhatsApp Business VS WhatsApp) in a tabular form for a clearer picture. 

WhatsApp Business
WhatsApp Business API

Now that you exactly know what is the difference between WhatsApp and WhatsApp Business, it’s time to dive deep into their individual capabilities one by one.

1. Chatbots

WhatsApp: Doesn’t support chatbots. 

WhatsApp Business: No chatbots. 

WhatsApp Business API: 55% of businesses generate more high-quality leads using WhatsApp chatbots. WhatsApp Business API chatbots spot a keyword or phrase in the inbound message and perform the relevant pre-defined action, such as finding specific information or sending a message. 

It also lets you communicate with your stakeholders, seamlessly process sales, or share product information with zero human intervention. 

2. Integrations

WhatsApp: No integrations available.

WhatsApp Business: Offers zero integrations. 

WhatsApp Business API: WhatsApp Business API integrations pull and centralize customer details from platforms like e-commerce or social media websites into one profile. Using this data, you can deliver contextual support or create relevant broadcasts. Integrations also help you automate customer communication and your company’s marketing. 

3. Multi-user access

WhatsApp: Two users cannot use a common WhatsApp account simultaneously on different mobiles. However, they may access the same account via WhatsApp web on 4 connected devices.

WhatsApp Business: WhatsApp Business accounts allow your team to share one business account among multiple users—one phone and four connected devices. This is not a great option for businesses with large teams. 

WhatsApp Business API: The API lets your team share the same WhatsApp Business account with unlimited users (having access to API). This streamlines communication, improving customer service and business productivity. 

4. Business Profile 

WhatsApp: Doesn’t support a business profile. 

WhatsApp Business: The WhatsApp Business profile allows you to add a business number, description, and cover photo. 

WhatsApp Business API: The WhatsApp Business API lets you verify your business profile (green tick), enhancing customer trust. It allows you to enhance your profile with a display business number, address, website, cover photo, description, and shareable link for maximized reach. 

5. Verified account 

WhatsApp: Doesn’t offer a verified account.

WhatsApp Business: Has no verified account feature. 

WhatsApp Business API: The Business API verifies your business profile and provides a green tick against your business name. This instills trust among prospects and customers, as a green tick is a symbol of authenticity and credibility. Verified accounts can also choose to show their business name instead of the number in the customer’s inbox.

6. Marketing messages 

WhatsApp: Has no policy regarding marketing messages.

WhatsApp Business: Lets you manually create and send marketing messages to your prospects, which can be a hassle.

WhatsApp Business API:  Allows you to create and use marketing message templates after getting them approved from WhatsApp. This helps you send messages instantly without draining time in curating contextual marketing messages for each customer. 

7. Product Catalog

WhatsApp: Doesn’t support product catalogs. 

WhatsApp Business: Offers product catalogs for businesses to enlist and show their products with images, descriptions, and prices to their customers or prospects. 

WhatsApp Business API: 75% of customers are inclined to purchase after engaging with product catalogs. API allows businesses to create detailed product catalogs with all the products and their relevant information. 

This creates a seamless customer experience, encouraging customers to purchase more. In addition, API allows you to connect your product catalogs available on Instagram and Facebook to your WhatsApp Business app.

8. Auto response

WhatsApp: Cannot send an automated response. 

WhatsApp Business: Limited to sending automated messages or greetings to new users, quick replies to frequently asked questions, and away messages to customers messaging during off hours. 

WhatsApp Business API: Lets you program business-specific automation. It allows you to send automated messages, renewal reminders, marketing campaign messages, and personalized promotions,  driving high revenue.  

What’s more, you can send auto-delivery updates, payment approvals, and appointment reminders, reducing your team’s workload. 

9. Office hours

WhatsApp: Doesn’t allow you to set office hours. 

WhatsApp Business: Enables you to set office hours so senders messaging outside of it are notified with an automated away message. 

WhatsApp Business API: API automatically delivers your personalized away message when some messages after the pre-set business hours, enhancing customer experience. Also, it lets you automate delivery updates, application drop-off reminders, and order confirmation so the customer experience isn’t interrupted during off hours. 

10. Platform 

WhatsApp: Has an app loaded with basic chat and call features. 

WhatsApp Business: Comes with an app that offers business features.

WhatsApp Business API: Requires you to create a business account through a robust WhatsApp Business Solution Provider (BSP) like ControlHippo. You then get access to multiple automation features and powerful chatbots for easy and streamlined communication. 

11. Bulk and Broadcast messages

WhatsApp: Limits broadcast messages to 256 contacts at once. 

WhatsApp Business: Allows you to send messages to your contacts (256) simultaneously, but those who haven’t saved your number won’t receive it, limiting your reach.

WhatsApp Business API: Lets you send up to 100K personalized messages to multiple accounts in bulk simultaneously with pre-approved message templates. Also, even those who haven’t saved your number would receive it. Such messages cut down your workload and accelerate sales by maximizing reach with minimum effort.

12. Interactive messages

WhatsApp: Doesn’t support interactive messages. 

WhatsApp Business: No interactive messages feature. 

WhatsApp Business API: Allows you to send messages with multiple clickable CTAs & quick reply buttons, so customers can easily find what they’re looking for and are pumped to take action. List messages, reply buttons, single-product and multi-product messages are some interactive messages you can send using API for an enhanced customer experience.   

13. Message insights and analytics 

WhatsApp: Message insights and analytics are not available. 

WhatsApp Business: Offers basic message insights like the number of messages sent, delivered, seen, read, and received. 

WhatsApp Business API: Enables you to gauge key metrics such as response time, message delivery rates, and customer interaction patterns, painting a clear picture of customers’ preferences. Using this data, you can easily mold your strategies to deliver a better customer experience. 

That was all about WhatsApp Business VS personal that you need to know before adopting WhatsApp as your main business communication channel.

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Wrapping Up 

So, that was the difference between normal WhatsApp and business WhatsApp (WhatsApp VS WhatsApp Business). WhatsApp (personal account), WhatsApp Business, and WhatsApp Business API offer distinct capabilities and features that serve a unique purpose and business size. 

WhatsApp Business API is loaded with business tools that improve customer engagement and interactions, making it a great fit for growing businesses and large enterprises. They can cater to their huge customer base seamlessly. 

To fully leverage WhatsApp Business API, select a reputed and robust Business Solution Provider like ControlHippo. From offering data-driven insights for enhanced customer satisfaction and expanding reach to ensuring seamless workflow integration, ControlHippo does it all. Start a free trial today!

Updated : February 11, 2024

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