How to Add WhatsApp Button on Facebook Page?

Senior Writer: Rohit Rajpal

Reading Time: 6 Minutes

Published : June 11, 2024

When you connect WhatsApp Business to your Facebook page, you can nurture relationships, provide personalized support, and improve the overall customer experience. It also ensures your business is more accessible and responsive and meets customers where they are. This direct connection boosts customer satisfaction, fosters loyalty, and drives business growth.

But how to add WhatsApp to your Facebook page? In this blog post, we’ll guide you on how to connect WhatsApp Business to your Facebook page in 2024. By the end of this blog, you will be able to leverage the power of instant messaging and connect with your audience on their preferred platform. 

Let’s understand how!

Pro-Tip

When adding a WhatsApp button to your Facebook page, take the time to craft a compelling CTA message. It should encourage customers to reach out to you on WhatsApp and clearly communicate the benefits of doing so.

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What Is a WhatsApp Button?

A WhatsApp button enables customers to start a conversation with your business directly from your Facebook page. When clicked, the button opens a new chat window in the customer’s WhatsApp app, making it easy for them to reach out to you without having to search for your contact information.

Why Connect WhatsApp Business Account to Facebook Page?

You should link WhatsApp to Facebook to improve customer engagement, streamline communication, and enhance brand accessibility. Here are four key reasons why you should connect WhatsApp Business to the Facebook page. 

1 Improved Customer Engagement

By adding a WhatsApp button to your Facebook page, you make it easier for customers to reach out to you directly. This minimizes barriers in the communication process and encourages customers to interact with your business. With the ability to send instant messages, customers can quickly ask questions, get support, or even make purchases, leading to higher levels of customer satisfaction and loyalty. 

2 Streamlined Communication

Linking your WhatsApp Business account to your Facebook page allows you to handle all customer interactions from a single platform. Instead of switching between multiple platforms, you can handle inquiries, support requests, and sales conversations directly through WhatsApp. This streamlined approach saves time and ensures that no messages slip through the cracks, enabling you to provide prompt and efficient customer service.

3 Enhanced Brand Accessibility

When you add a WhatsApp button to your Facebook page, you make your brand more accessible to the vast user base of Facebook. Customers who prefer to communicate via WhatsApp will appreciate the convenience of being able to reach out to you on their favorite platform, increasing the likelihood of them engaging with your business.

4 Increased Sales Opportunities

The direct and personal nature of WhatsApp communication allows you to build stronger relationships with your customers. By offering tailored recommendations, special offers, and prompt assistance, you can enhance the chances of converting leads into sales. Additionally, the WhatsApp Business app offers features like product catalogs and payment integration, making it easier for customers to browse and purchase your products directly through the app.

How To Add WhatsApp Button to Facebook Business Page?

Follow these Steps to Add a WhatsApp Button to Your Facebook Page:

Step 1: Navigate to your Facebook profile page.

Step 2: Click on the three dots (•••) located near the top of your profile.

Step 3: Select “Add Action Button” from the dropdown menu.

Step 4: Choose “Send WhatsApp Message” from the list of action buttons.

Step 5: Input the WhatsApp number you want people to use to contact you.

Step 6: Enter the verification code sent to your WhatsApp to confirm your number.

Step 7: After verification, the WhatsApp button will be added to your Facebook page.

That’s it! Now people can contact you via WhatsApp for their queries directly from your Facebook page.

Check Out : Facebook Page Welcome Message: A Complete Guide

How To Connect WhatsApp to Facebook Business Manager on Android or IOS?

You must log in to continue adding WhatsApp to the Business Facebook page. Once done, follow these steps to add WhatsApp to your Facebook page using an Android or iOS device.

For Android:

Step 1: Open Whatsapp Business on your Android device.

Step 2: Tap on the three dots menu icon in the top right corner of the screen.

Step 3: Select “Business tools” from the dropdown menu.

Step 4: Tap on “Facebook & Instagram” under the “Manage” section.

Step 5: Select “Facebook” and then tap on “Continue” to proceed.

Step 6: If prompted, log in to your Facebook account associated with your Business Manager.

Step 7: Select the Facebook Business page to which you want to connect your WhatsApp Business account and tap”Link.”

Step 8: Review the information and tap on “Allow” to give the required permissions.

Step 9: Your WhatsApp Business account is now connected to your Facebook page.

For iOS:

Step 1: Open your WhatsApp Business app on your iOS device.

Step 2: Tap on the “Settings” tab in the bottom right corner of the screen.

Step 3: Select “Business Tools” from the settings menu.

Step 4: Tap on “Facebook & Instagram” under the “Accounts” section.

Step 5: Choose “Facebook” and then tap on “Continue.”

Step 6: If necessary, log in to your Facebook account associated with your Business Manager.

Step 7: Select the Facebook page you wish to connect your WhatsApp Business account to and tap on “Link.”

Step 8: Review the information and tap on “Allow” to grant the required permissions.

Step 9: Your WhatsApp Business account is now successfully connected to your Facebook Business Manager.

Note: Make sure you have the latest versions of both the WhatsApp Business app and the Facebook app installed on your device. Additionally, ensure that you have admin access to the Facebook Business Manager and the associated Facebook page you want to connect to your WhatsApp Business account.

Recommended Read : How to Manage Multiple Facebook Accounts?

How To Remove a WhatsApp Account From a Facebook Page?

If you want to disconnect a WhatsApp Business account from your Facebook page, follow these steps.

Step 1: Log into Facebook and click on your profile picture in the top right corner.

Step 2: Select the Facebook Page from which you want to remove the WhatsApp account.

Step 3: On the left-hand side, tap “Settings.”

Step 4: In the settings menu, tap “Linked Accounts.”

Step 5: Look for the WhatsApp section and click on it.

Step 6: Under the “Your WhatsApp Number” section, you’ll see your linked WhatsApp number. 

Step 7: To unlink them, click on the “Disconnect” option and confirm the action when prompted.

After removing the WhatsApp Business account, the WhatsApp button will no longer appear on your Facebook page, and customers will not be able to initiate WhatsApp conversations with your business through the page.

Check Out : How to Set Up Facebook Messenger Auto Reply? Quick Guide

Manage Facebook and WhatsApp Business Accounts Together With ControlHippo

Integrating your Facebook and WhatsApp Business accounts can simplify customer communication and improve business efficiency. ControlHippo offers a user-friendly solution to integrate your WhatsApp Business API with your Facebook page. This allows for seamless customer interaction across both platforms.

With ControlHippo, you can automate messages, customize customer interactions, and create a unified communication platform. With this integration, you can quickly provide personalized responses to customer inquiries and boost satisfaction and loyalty.

Ready to get started? Sign up for a free trial!

Updated : September 24, 2024

Rohit Rajpal

Rohit Rajpal is an experienced content writer with a strong focus on business communication platforms. He creates content that helps companies optimize their communication strategies using omnichannel solutions. Known for his straightforward approach, Rohit breaks down complex concepts, making it easier for businesses to improve how they connect with customers.

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