WhatsApp Business Web: How to Use It?

Streamline Business Communication with our Omnichannel Solution

Naina khare

Senior Writer:

green tickReading Time: 5 Minutes
green tickPublished : July 13, 2023

Leveraging WhatsApp Web Business can streamline conversations, enhance customer satisfaction, and boost sales with its stack of powerful tool and useful features. From profile and catalog creation to extending customer support via automated messages or quick replies, WhatsApp Business Web allows you to do it all and more, boosting customer satisfaction and loyalty.

We have curated this guide to take you through the basics of WhatsApp Web Business and how it differs from WhatsApp Web and WhatsApp Business. We’ll also look at its benefits and how to use it on a browser and PC (Android and Mac). At last, we have also revealed how you can manage WhatsApp Business desktop for multiple users. Let’s dive right in!

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Expert Advice

"Customers love and prefer a brand that treats customers well and proactively solves their queries. But with the high number of customers and heaps of issues, delivering a good customer experience becomes difficult. Not anymore! Strategically leveraging WhatsApp Business Web can help you do that effortlessly. Learn how to use it and the benefits to expect today!"

What Is WhatsApp Business Web? 

WhatsApp Business Web is the web extension/application of WhatsApp Business app developed to fulfill business purposes and is accessible on both PC and desktop. It is ideal for businesses with numerous customer queries, as WhatsApp web allows you to respond to and manage conversations efficiently.

This web version allows you to leverage the stack of features extended by WhatsApp business app. The feature stack includes sending and receiving messages, creating and managing automated whatsapp messages, and generating message statistics. 

The best part of WhatsApp Business Web is that it automatically syncs your chat, media, and settings across devices so that you never miss out on any important update, even on the go, when using another device.

How to use WhatsApp Business Web on a Browser?

Here’s how to use WhatsApp Business Web in a browser:

Step 1: Go to https://web.whatsapp.com/ on your computer’s web browser.

Step 1

Step 2: Open the WhatsApp Business app on your smartphone and click “Link Device.”

Step 2

Step 3: Scan the QR code displayed on the WhatsApp Web page using your phone.

Step 3

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How to Use WhatsApp Business With the Windows Desktop App?

If you have a Windows computer, you can use the desktop app. To set it up, follow these simple steps:

Step 1: Visit the Microsoft Store

Step 2: Go to ‘search’ and type in “WhatsApp Desktop.”

Step 3: Select ‘Get’ to download the app.

Step 4: Install the application on your computer.

Step 5: Open the WhatsApp application on your phone.

Step 6: Go to Settings and press ‘WhatsApp Web/Desktop’.

Step 7: Use your phone to scan the QR code on your desktop screen.

Step 8: Now, you can use the WhatsApp Business desktop app.

How to Use WhatsApp Business With the Mac Desktop App?

Using WhatsApp Business on the Mac Desktop App is simple and convenient. Here are some step-by-step instructions:

Step 1: Go to the App Store.

Step 2: After that, search for “WhatsApp Desktop.”

Step 3: Download and install the desktop application.

Step 4: Open the WhatsApp application on your phone.

Step 5: Go to Settings and press ‘WhatsApp Web/Desktop’.

Step 6: Scan the QR code on your desktop screen from your phone.

Step 7: Use the WhatsApp Business desktop app.

What are the Differences Between WhatsApp Business Web and Desktop?

WhatsApp Business Web and WhatsApp Desktop are two different interfaces for accessing WhatsApp Business from a computer. Here are the main differences:

WhatsApp Business Web

1) Functionality: The WhatsApp Business Web is a web-based interface that mirrors conversations in the mobile app. It allows you to access and message contacts on a computer via a web browser.

2) Setup: To use the WhatsApp Business Web, launch the WhatsApp app on your phone, navigate to Settings > WhatsApp Web, and scan the QR code displayed on the web page to connect.

3) Features: WhatsApp Business Web supports text messaging, media sharing, and status updates, but it does not support voice or video calls.

WhatsApp Desktop App

1) Functionality: WhatsApp Desktop App has more features than the WhatsApp Business Web, including voice calls and the ability to use keyboard shortcuts.

2) Setup: To use WhatsApp Desktop App, you need to download and install the app from the Microsoft Store or App Store. Then, open the WhatsApp Business app on your smartphone, go to the menu (Android) or settings (iOS), select “Add device,” and scan the QR code on the computer screen.

3) Features: WhatsApp Desktop App supports voice and video calls, keyboard shortcuts, and better stability and technical integrity compared to WhatsApp Business Web.

How ControlHippo Can be Used as WhatsApp Business Web?

WhatsApp Business Web empowers businesses to connect with customers, resolve their queries, and promote their products. ControlHippo takes it a step further by allowing you to bring all your WhatsApp Business accounts to a unified inbox. Furthermore, ControlHippo’s shared WhatsApp inbox integrates with most CRMs, allowing you to sync customer information across platforms. 

WhatsApp Shared Inbox - ControlHippo

Here are some key features that make ControlHippo worth investing to use as WhatsApp Business Web –

  • Chat Labels: Tag and categorize inquiries for easier searchability and organization.
  • Assign Chat: Designate inquiries to specific agents based on individual expertise and availability.
  • Resolve/Unresolved Chat: Mark chat status so agents can prioritize working on unresolved issues.
  • Multiple Users Access: Allow your team members to access WhatsApp accounts securely and respond to customers. 
  • WhatsApp Auto Reply: Create custom automated messages to answer queries or request feedback.
  • Analytics: Get insights into customer sentiment, peak interaction times, and content performance.
  • WhatsApp Automation: Send data-triggered announcements about sales or new products.

Starting WhatsApp Business Web with ControlHippo is easy.

  1. Sign up with ControlHippo for free
  2. Link your existing WhatsApp Business accounts
  3. Add your team members
  4. Integrate your CRM and other tools

And you’re done!

Wrapping Up 

WA Business Web is tailor-made for businesses looking to manage their customer interactions efficiently. Wisely using its features can bring manifold benefits, save time, boost productivity, and enhance customer satisfaction by reducing response time.

If that’s your aim, start leveraging WhatsApp Business Web. You can always refer to our guide for a roadmap to using it on a browser or a PC (Android or Mac). Once you get the hang of WA Business Web, there’s no going back!

Frequently Asked Questions

Yes, you can use WhatsApp Business on the web by linking your WhatsApp Business account on your phone to WhatsApp Web. This allows you to access your WhatsApp Business messages and features through the web browser on your computer.

Yes, you can use WhatsApp Business and WhatsApp Messenger simultaneously, but the accounts must be linked to different phone numbers. Each WhatsApp account, whether Business or personal, can only be linked to one device at a time.

Yes, with ControlHippo, you can use WhatsApp Business on your PC without needing your phone. You simply scan the QR code one time when first connecting your WhatsApp account to link it to ControlHippo. After that, you can receive and send WhatsApp messages directly from ControlHippo on your desktop without your phone. Your messages will sync across devices. This makes customer communication efficient when managing multiple conversations.

Updated : June 13, 2024

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