WhatsApp Business Web: How to Use It?

Streamline Business Communication with our Omnichannel Solution

Naina khare

Senior Writer:

green tickReading Time: 5 Minutes
green tickPublished : July 13, 2023

Leveraging WhatsApp Web Business can streamline conversations, enhance customer satisfaction, and boost sales with its stack of powerful tool and useful features. From profile and catalog creation to extending customer support via automated messages or quick replies, WhatsApp Business Web allows you to do it all and more, boosting customer satisfaction and loyalty.

We have curated this guide to take you through the basics of WhatsApp Web Business and how it differs from WhatsApp Web and WhatsApp Business. We’ll also look at its benefits and how to use it on a browser and PC (Android and Mac). At last, we have also revealed how you can manage WhatsApp Business desktop for multiple users. Let’s dive right in!

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Expert Advice

"Customers love and prefer a brand that treats customers well and proactively solves their queries. But with the high number of customers and heaps of issues, delivering a good customer experience becomes difficult. Not anymore! Strategically leveraging WhatsApp Business Web can help you do that effortlessly. Learn how to use it and the benefits to expect today!"

What Is WhatsApp Business Web? 

WhatsApp Business Web is the web extension/application of WhatsApp Business app developed to fulfill business purposes and is accessible on both PC and desktop. It is ideal for businesses with numerous customer queries, as WhatsApp web allows you to respond to and manage conversations efficiently.

This web version allows you to leverage the stack of features extended by WhatsApp business app. The feature stack includes sending and receiving messages, creating and managing automated whatsapp messages, and generating message statistics. 

The best part of WhatsApp Business Web is that it automatically syncs your chat, media, and settings across devices so that you never miss out on any important update, even on the go, when using another device.

How to use WhatsApp Business Web on a Browser?

Want to use WhatsApp Business Web to communicate with your customers but prefer managing interactions on the big screen with advanced features? You can do that with WhatsApp Web Business by accessing it on a browser–Google Chrome, Firefox, or Internet Explorer. Take the following steps for WhatsApp Business Web login on a browser:

Step 1: Open the browser

The foremost step to use WhatsApp Business Web is to head to its official website on your preferred browser. 

Step 2: Open the WhatsApp Business app

The next step to use Whatsapp Business Web is to go to the WhatsApp business application on your mobile, select the linked devices option, and tap on the link a device bar.

Step 3: Link the app and web 

Once you tap the link a device option, it will open a QR code scanner that you need to use to scan the QR code generated on the WhatsApp web desktop screen.

Step 4: Start using WhatsApp Web 

After you scan the QR code, your WhatsApp Web Business is linked with your WhatsApp Business mobile application, and your chats, media, and settings will automatically sync. Now you can use WA Business Web to manage customer conversation on your desktop browser.

 
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How to use WhatsApp Business with the Windows desktop app?

Although WhatsApp can be used on a browser without needing to install an app, relying on a WhatsApp desktop app on a Windows computer is a wise choice. Here’s why: 

Utilizing-WhatsApp-Business (1)

  • The WhatsApp Business Desktop app is PC optimized, giving you a seamless user experience
  • WhatsApp Business app for desktop isn’t dependent on the mobile app, allowing you to manage customer interactions even when you don’t have access to your mobile
  • This dedicated WhatsApp Business app keeps you updated on all developments in existing conversations and notifies you of any new, important messages, which is not the case with web browser

Convinced enough to adopt the WhatsApp Business app on PC? Here’s how you can set up your WhatsApp business application effortlessly:

Step 1: Get the app

To use WhatsApp Business on a Windows device, you must first go to the Microsoft Store and download WhatsApp Business on a desktop. You can do it by searching for WhatsApp Desktop on the Microsoft Store. A QR code will be displayed on your desktop screen when you open the app.

Step 2: Head to the WhatsApp Business App

After installing the Whatsapp Desktop Business app, it’s time to set it up. So, to use the WhatsApp Business app, you need to open the WhatsApp Business mobile app, go to linked devices, and tap link a device. 

Step 3: Linking mobile and desktop app

Once you click on the link a device option, a QR code scanner will show up. So, use it to scan the QR code displayed on your desktop screen. After you scan the QR code, your account will be connected instantly.

Step 4: Get started with the WhatsApp Business desktop app

After your account is connected, your WhatsApp Desktop Business account will open on your desktop app. That’s how you use WhatsApp Business app on your desktop to interact with customers and avail of the advanced features.

Stick to these steps to use WhatsApp Business on a desktop.

How to use WhatsApp Business with the Mac Desktop App?

WhatsApp Business on Windows PC is for Windows users. However, if you have Mac Desktop, you’ll need access to WhatsApp Business on PC, the MAC way. Here’s how you can use WhatsApp Business app on a Mac desktop: 

Utilizing-WhatsApp-Business-on-PC (1)

Step 1: Get the app

To use WhatsApp Business on Mac, you must first go to the App Store and download WhatsApp Desktop. Open the app and wait for the QR code to appear on your screen.

Step 2: Head to the WhatsApp Business App

After installing the Whatsapp Business desktop app for Mac PC, start setting up your WhatsApp account. For that, open the WhatsApp Business app on your mobile, select the linked devices option, and tap link a device. 

Step 3: Linking mobile and desktop app

After tapping the link a device option, a scanner will be displayed on your mobile screen. So, use it to scan the QR code on your desktop app, and your WhatsApp desktop app and mobile app account will be linked instantly.

Step 4: Get started with the WhatsApp Business desktop app

After your account is connected, your WhatsApp Business account will open on your desktop app. That’s how to use WhatsApp Business app on a Mac desktop to interact with customers and avail of the advanced features.

Try WhatsApp Business Web with ControlHippo

WhatsApp Business Web empowers businesses to connect with customers, resolve their queries, and promote their products. ControlHippo takes it a step further by allowing you to bring all your WhatsApp Business accounts to a unified inbox. Furthermore, ControlHippo’s WhatsApp Shared Inbox integrates with most CRMs, allowing you to sync customer information across platforms. 

ControlHippo Dashboard

Here are some key features that make ControlHippo worth investing to use as WhatsApp Business Web –

  • Chat Labels: Tag and categorize inquiries for easier searchability and organization.
  • Assign Chat: Designate inquiries to specific agents based on individual expertise and availability.
  • Resolve/Unresolved Chat: Mark chat status so agents can prioritize working on unresolved issues.
  • Multiple Users Access: Allow your team members to access WhatsApp accounts securely and respond to customers. 
  • WhatsApp Auto Reply: Create custom automated messages to answer queries or request feedback.
  • Analytics: Get insights into customer sentiment, peak interaction times, and content performance.
  • WhatsApp Automation: Send data-triggered announcements about sales or new products.

Starting WhatsApp Business Web with ControlHippo is easy.

  1. Sign up with ControlHippo for free
  2. Link your existing WhatsApp Business accounts
  3. Add your team members
  4. Integrate your CRM and other tools

And you’re done!

Wrapping Up 

WA Business Web is tailor-made for businesses looking to manage their customer interactions efficiently. Wisely using its features can bring manifold benefits, save time, boost productivity, and enhance customer satisfaction by reducing response time.

If that’s your aim, start leveraging WhatsApp Business Web. You can always refer to our guide for a roadmap to using it on a browser or a PC (Android or Mac). Once you get the hang of WA Business Web, there’s no going back!

Frequently Asked Questions

Yes, you can use WhatsApp Business on the web by linking your WhatsApp Business account on your phone to WhatsApp Web. This allows you to access your WhatsApp Business messages and features through the web browser on your computer.

Yes, you can use WhatsApp Business and WhatsApp Messenger simultaneously, but the accounts must be linked to different phone numbers. Each WhatsApp account, whether Business or personal, can only be linked to one device at a time.

Yes, with ControlHippo, you can use WhatsApp Business on your PC without needing your phone. You simply scan the QR code one time when first connecting your WhatsApp account to link it to ControlHippo. After that, you can receive and send WhatsApp messages directly from ControlHippo on your desktop without your phone. Your messages will sync across devices. This makes customer communication efficient when managing multiple conversations.

Updated : February 21, 2024

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