Businesses are constantly seeking ways to connect with their customers and provide exceptional experiences with the help of WhatsApp marketing.
But have you ever thought how powerful WhatsApp marketing tools could be for engaging customers?
As WhatsApp sees over 2 billion active users globally, businesses can easily reach customers through this trusted platform.
But what software should you choose to make the most of this opportunity?
Don’t worry! This article will guide you through the top 10 WhatsApp marketing software solutions, each offering unique benefits to elevate your business’s communication strategy.
How to Choose the Right WhatsApp Marketing Software for Your Business?
Selecting the best WhatsApp marketing tool depends on your business needs, size, and communication goals.
Messages can be less costly than SMS in some countries but twice as expensive in others. If you’re a global brand, this can significantly impact your WhatsApp marketing plan, so make sure to check Meta’s documentation for the most up-to-date price information.
Here are the primary factors to consider when choosing a WhatsApp business marketing tool:
Factor #1: Business Solution Provider Verification
Ensure the software provider is verified as a WhatsApp Business Solution Provider (BSP). Verified BSPs have direct access to the WhatsApp Business API, which offers better reliability, compliance, and security for your marketing efforts.
Working with a verified BSP also means your campaigns will align with WhatsApp’s messaging policies, preventing compliance-related issues.
Factor #2: Use Cases and Capabilities
Different businesses require unique messaging capabilities, from automated customer support to large-scale broadcast campaigns. Assess your marketing goals and check whether the software supports specific use cases like:
- Customer support automation
- Bulk and broadcast messaging
- Campaign management
Insider’s Tip: If your goal is to improve customer support, prioritize tools with advanced chatbots and automated workflows that can seamlessly handle FAQs and repetitive queries.
Factor #3: Other Nativgte Channels
For a holistic omnichannel marketing strategy, consider WhatsApp business marketing software that integrates with other native channels, allowing you to centralize customer communication across platforms. This can significantly improve the customer experience and simplify your team’s workflow. Look for software that includes:
- SMS and email integration
- CRM compatibility
- Unified analytics dashboard
- Automated omnichannel workflows
10 Best Software for WhatsApp Marketing Comparison Table
The following comparison table highlights the key features of the top 10 WhatsApp marketing software solutions, helping you quickly identify the tools that fit your business needs.
| Software | Best For | Free Plan | Pricing |
|---|---|---|---|
| ControlHippo | Businesses of all sizes | Yes | From $20/month |
| Twilio | Large Enterprise | Yes | Pay for messages only |
| MessageBird | Small and mid-sized business | Yes | From $50/month |
| Brevo | Businesses of all sizes | Yes | Pay for messages only |
| WATI | Small business | No | From $49/month |
| respond.io | Small and mid-sized business | No | $5 (API setup fee by 360dialog) + messaging fees |
| Infobip | Enterprises with high-volume messaging needs | No | Custom pricing |
| CleverTap | Data-driven marketing and customer engagement | No | From $71/month |
| Ameyo | Enterprise | No | Custom pricing |
| NovoChat | E-commerce | Yes | From $7/month |
Important Notice for Readers
ControlHippo has conducted extensive research to compile this list of the best WhatsApp marketing software platforms. The features, pros, cons, and recommendations are based on publicly available information and expert evaluations to help businesses make informed choices.
1. ControlHippo
ControlHippo is a versatile WhatsApp marketing software that enhances customer communication through a unified WhatsApp shared inbox, automated responses, and in-depth performance analytics.
Designed for businesses to manage and streamline WhatsApp interactions efficiently, ControlHippo enables quick response times, centralizes customer conversations, and optimizes engagement strategies.
Key Features
- Multi-user WhatsApp messaging
- Simplified dashboard
- WhatsApp shared inbox
- CRM integration
- WhatsApp bulk messages
- WhatsApp auto-reply
Pros
- The platform offers multiple options for integration, minimizing downtime.
- The tool can customize chats and prioritize important conversations automatically.
- Urgent inquiries are automatically addressed promptly without any manual sorting.
Cons
- The platform undergoes regular updates, which can sometimes be difficult for users to adapt to.
- Analyzing closed-ticket history and performance metrics can be complex.
Pricing
- Basic: Free (up to 3 Users Free)
- Bronze: $20/user/month
- Silver: $28/user/month
- Gold: Custom pricing
*Pricing accurate as of 30-10-2024
2. Twilio
Twilio is a robust communication software providing APIs for WhatsApp messaging, SMS, voice, and email, ideal for tech-savvy users aiming to create custom communication platforms.
Its Content API supports multichannel marketing, optimizing rich content across channels. However, each channel operates under a separate plan, so it’s essential to calculate costs beforehand.
Key Features
- WhatsApp Business API
- SMS, voice, and email API support
- Content API
- Customizable workflows
- Two-factor authentication (2FA)
Pros
- The platform offers APIs for WhatsApp, SMS, voice, and email, making it ideal for multi-channel communication.
- Provides extensive international coverage for businesses with a global customer base.
- It includes built-in two-factor authentication for secure interactions.
Cons
- Each channel (WhatsApp, SMS, voice, email) has its own plan, potentially increasing overall costs.
- Costs can add up quickly with high message volumes or additional features.
Pricing
- Contact the sales team for detailed pricing information.
3. MessageBird
MessageBird is an omnichannel communications platform ideal for both non-ech users and developers. As a WhatsApp Business Partner, it offers a no-code Flow Builder for creating and broadcasting template messages, plus a Template Manager for reusable, customizable messages.
With integrations for WhatsApp Business API, bulk SMS, email marketing, and Instagram, MessageBird provides a comprehensive solution for businesses managing customer communications across multiple channels in one platform.
Key Features
- No-code flow builder
- Template manager
- Bulk SMS sending capabilities
- Email marketing tools
- Instagram messaging support
- Omnichannel customer engagement
Pros
- It allows businesses to build workflows and messages without any coding experience.
- Users can integrate SMS, WhatsApp, and email into one platform.
- The platform is suitable for all types of business from startups to large enterprises.
Cons
- Pricing can be unpredictable, especially with high volumes of messages across multiple channels.
- While the no-code solutions are user-friendly, developers may still face challenges when utilizing the API for custom solutions.
Pricing
- Contact the sales team for detailed pricing information.
Did You Know? MessageBird offers a 99.9% message delivery rate, ensuring your messages reach your audience, even on a global scale. (source)
4. Brevo (formerly Sendinblue)
Brevo, an official Meta Business Partner and WhatsApp Business Solution Provider serves as an all-in-one WhatsApp marketing software.
It offers a comprehensive CRM suite that includes email marketing, transactional emails, and SMS sending. Users can easily create and send bulk WhatsApp messages and marketing campaigns and manage contact lists directly within the platform.
Key Features
- Drag-and-drop email editor
- SMS marketing capabilities
- GDPR-compliant features
- Landing page creation tools
- WhatsApp lead generation
- Automated marketing workflows
Pros
- The platform enables detailed audience segmentation, allowing businesses to target specific groups effectively.
- The tool’s automation capabilities allow businesses to create personalized workflows.
- It is easy for users to build contact lists, send out emails, and manage subscribers' preferences.
Cons
- Users cannot use SendInBlue the same way as most other email services, such as Gmail or Hotmail.
- It does not allow you to send more than one email at a time from your email account.
Pricing
- Contact the sales team for pricing details.
5. WATI
WATI is an official WhatsApp API partner that provides an advanced system for communicating directly with clients over WhatsApp.
It allows for efficient marketing, sales, and support operations by providing features such as a shared inbox for team collaboration, broadcast messaging, and smart AI chatbot solutions.
Key Features
- No-code chatbots
- Custom notification
- Broadcast and bulk WhatsApp messages
- Shared team inbox
- Catalog
- WhatsApp ads feature
Pros
- The tool lets us create a no-code chatbot that responds instantly to common customer inquiries.
- CRM tools can be seamlessly integrated into the platform.
- It offers reliable WhatsApp business templates for messaging customers.
Cons
- There are delays in business verification occasionally.
- The platform often lags due to technical glitches.
Pricing
- Growth: $23/mo
- Pro: $53/mo
- Business: $160/mo
Must Read: Best 25 WhatsApp Business Greeting Messages Examples
6. Respond.io
Respond.io is a business messaging platform that centralizes communications across text messages, WhatsApp, email, social media, and website widgets. However, it does not provide direct WhatsApp API access; you’ll need to connect with a WhatsApp Partner like 360dialog.
This setup is beneficial if you aim to manage promotions across multiple messaging platforms simultaneously.
Key Features
- Website widget
- Contact management
- Automate welcome messages
- Integration with WhatsApp
Pros
- The platform combines various messaging channels into one platform.
- It suits businesses of all sizes, from small startups to large enterprises.
- The tool can easily connect with third-party APIs for WhatsApp and other messaging services.
Cons
- Both Respond.io and WhatsApp API partners charge monthly fees, potentially increasing overall costs.
- Users sometimes experience difficulties when connecting with multiple messaging platforms.
Pricing
- Starter: $79/mo
- Growth: $159/mo
- Advanced: $279/mo
- Enterprise: Custom pricing
Please Note: Respond.io and 360dialog charge monthly fees, so consider official WhatsApp Partners for a more streamlined solution.
7. Infobip
Infobip is a comprehensive WhatsApp marketing software designed to increase customer engagement through personalized messaging. As a trusted WhatsApp Business Solution Provider, it enables businesses to create and manage targeted campaigns, automate customer interactions, and analyze performance metrics—all from a single platform.
With Infobip, companies can efficiently connect with their audience and streamline communication across multiple channels.
Key Features
- WhatsApp Business API integration
- Automated messaging
- Personalized campaign
- Multi-channel communication support
- Contact segmentation
Pros
- The platform allows you to take control of your marketing campaigns and offers solutions as your company needs.
- The tool allows users to easily track the success rate of SMS using bars.
Cons
- The costs associated with using their services can add up, especially if high message volumes are required.
- Any disruptions in internet service can impact the ability to send messages.
Pricing
- Contact the sales team for pricing information.
8. CleverTap
CleverTap offers powerful analytics and customer retention solutions tailored for brands aiming for sustained engagement through WhatsApp marketing.
Its platform enables businesses to track user behavior, personalize communication, and optimize campaigns for better retention rates, ensuring a comprehensive approach to building lasting relationships.
Key Features
- SMS and In-app messaging
- Granular audience segmentation
- Cohort analysis
- Triggered notifications
- Geofencing
Pros
- The platform supports cross-channel messaging, allowing businesses to reach customers through various touchpoints.
- The tool builds comprehensive customer profiles by tracking user interactions across devices and channels.
- It offers an exclusive plan for startups at a very low price.
Cons
- Data syncing can be a bit slow at sometimes.
- Firebase Cloud Messaging (FCM) tokens are missing, which can affect push notification delivery.
Pricing
- Essential: $71/mo
- Advanced: Custom pricing
- Cutting–Edge: Custom pricing
You May Also Read: Elevate customer support with WhatsApp
9. Ameyo
Ameyo is customer experience software that provides contact center tools and chatbots, specializing in WhatsApp Business API integration.
Its dashboard features performance metrics and visual data representation, enabling users to monitor effectiveness. As a robust contact center solution, Ameyo improves customer satisfaction and support teams.
Key Features
- Omnichannel support
- Call scripting
- Voice Bot
- Call back service
- Autoresponders
Pros
- It offers flexible deployment options, including cloud-based, on-premise, private cloud, and hybrid solutions.
- The platform can integrate smoothly with popular CRM systems like Salesforce, Zoho, and Zendesk.
- It includes a VoiceBot feature that enables automated interactions with customers.
Cons
- Many problems remain unresolved after the first contact with customer support.
- Its pricing can vary significantly based on the number of users and specific features required.
Pricing
- Contact the sales team for further pricing information.
10. NovoChat
NovoChat is a multichannel chat marketing platform tailored for eCommerce businesses, integrating with WhatsApp, Messenger, Telegram, and LIN.
It enables broadcast campaigns on WhatsApp and Messenger and offers Shopify and EasyStore integrations for promoting products. The dashboard provides real-time performance metrics, but the company is still establishing its reputation.
Key Features
- Automation tools
- Campaign tracking analytics
- Integration with e-Commerce platforms
- Broadcast messaging
- Multi-channel widget
Pros
- It allows businesses to create personalized marketing messages easily.
- The platform allows businesses to set quick replies for common inquiries.
- Businesses can automatically send targeted messages or promotions to segmented groups of customers.
Cons
- The platform does not prominently display contact information such as email or phone numbers.
- It has limited integration capabilities with other applications beyond Shopify and EasySend.
Pricing
- Starter Plan: $25/mo
- Pro Plan: $99/mo
- Business Plan: $249/mo
Conclusion
Leveraging the power of WhatsApp as a tool for customer engagement and marketing requires not only the right software but also a deep understanding of your audience’s needs and preferences. It’s about combining technology with human touch, automation with personalization, and data-driven insights with creativity.
Whether you’re a seasoned marketer or a business owner, it’s time to seize the WhatsApp marketing revolution and elevate your customer engagement strategies to new heights. The possibilities are endless, and the journey is just beginning.
Updated : November 15, 2024
Dharmik Joshi is a dedicated content writer with a focus on business communication solutions and omnichannel communication platforms. His strength lies in simplifying complex concepts and crafting engaging narratives that appeal to a broad audience. Dharmik’s passion for clear communication makes him a trusted voice in the communication technology space.
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