Top 10 WhatsApp Tools with Pros & Cons | 2024

Streamline Business Communication with our Omnichannel Solution

Dharmik Joshi

Senior Writer:

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green tickPublished : May 14, 2024

WhatsApp has become an indispensable tool for businesses to communicate with their customers. 

A study stated that WhatsApp is expected to reach 3.14 billion active users by 2025. With its large user base and ease of use, businesses are constantly looking for ways to optimize their WhatsApp experience. 

And for that, companies need profound WhatsApp tools that can manage their customer communication process. 

Let us walk through the top 10 best WhatsApp business tools that offer a range of features to suit your business.

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To efficiently manage customer interactions on WhatsApp, use platforms such as ControlHippo that have advanced features, including automation, contact segmentation, and analytics. With its WhatsApp Shared Inbox, teams can collaborate seamlessly, ensuring everyone stays on the same page.


10 Best WhatsApp Tools to Manage Customer Communication

The best WhatsApp messaging tools to manage customer communication are:

1. ControlHippo

ControlHippo Dashboard Chat

ControlHippo is the ultimate WhatsApp shared inbox for the sales and support team. It consists of an array of functions that aid companies manage their WhatsApp conversations with greater efficiency. 

You can integrate ControlHippo with your current CRM to create a WhatsApp CRM or with your marketing tech stack to improve overall productivity. It also includes a Google Chrome extension that lets you connect with your customers over the phone using its Click-to-Call option.

Key Features

  • Omnichannel Inbox
  • Multiple Users Access
  • WhatsApp Auto Reply
  • Broadcast Campaign
  • WhatsApp Business API
  • WhatsApp Business Web
  • Analytics Report


  • The platform offers multiple options for integration, reducing waste time.
  • The tool can customize chats and prioritize important conversations automatically.
  • It provides a WhatsApp Shared Inbox specifically designed for teams.
  • The platform’s shared inbox keeps each user on an identical track.


  • Few users perceive the user interface as slightly complex.
  • The platform is focused exclusively on WhatsApp, limiting outreach across an array of social media platforms.


  • Bronze: $20 per user/month, billed annually
  • Silver: $28 per user per month, billed annually
  • Gold: $40 per user/month, billed annually

It includes a 10-day free trial for every user.

2. WA Web Plus

WA Web Plus Dashboard

WA Web Plus is a versatile WhatsApp solution that improves business interactions on the WhatsApp network. With WA Web Plus, businesses can manage their WhatsApp contacts more efficiently. 

From message templates to bulk messaging and analytics, this tool provides valuable resources for businesses looking to improve their customer engagement on WhatsApp, along with its user-friendly interface. 

Key Features

  • Multiple-Message Broadcasting
  • Smart Auto Replies
  • Contacts Lists 
  • Group Exporting
  • Contacts Synchronizing


  • “Close,” “Snooze,” and “Archive” features help to keep individual and group discussions organized.
  • It has pre-defined message templates readily available for conversation.
  • The tool has efficient bulk messaging options for large customers.
  • It has a sustainable Contact Management System to manage the contact details.


  • The lack of an authorized mobile application limits accessibility for users.
  • It does not offer any free trial or freemium version to the customers.


  • Starter: $11.99/month
  • Professional: $27.99/month
  • Expert: $39.99/month

3. WappBlaster

WappBlaster Dashboard

Wappblaster is one of the leading WhatsApp outreach tools that allows you to send messages on WhatsApp without any limit at scale. 

It is an easy-to-use platform with a variety of important features for executing successful campaigns for outreach, and its unrestricted messaging allows you to clearly promote your items.

Key Features

  • Google Map Data Extractor
  • Field Team Live Location Tracking
  • WhatsApp Marketing Software
  • WhatsApp CRM integration
  • Advanced Control and Privacy
  • Auto Followup Reminder


  • The tool has a bulk messaging option for sending marketing messages.
  • It makes switching between different WhatsApp campaign tools easier.
  • The platform provides customized messages by adding names and dynamic content.


  • The platform lacks sophisticated targeting, which impacts engagement efficiency.
  • Implementing third-party apps for WhatsApp marketing could end up in privacy concerns.


  • First Key Per Day: No Cost
  • Second Key Per Year: Rs. 500 or $10

4. Trengo


Trengo is a comprehensive communication solution that includes a multi-channel inbox that consolidates communications from several platforms, such as email, Twitter, and WhatsApp, into a single unified interface.

It supports connectivity with third-party systems like Shopify, Salesforce, HubSpot, and Magento, resulting in a more fluid workflow.

Key Features

  • Automated Routing
  • Email Integration
  • Ticket/Issue Tracking
  • Real-time Chat
  • Knowledge Base Management
  • Multi-Channel Communication


  • The platform is available in both online and desktop versions. 
  • There is a default administrator account for configuring the system.
  • The tool integrates with essential e-commerce technologies to ensure smooth order and shipping inspections.


  • There are a lot of updates at intervals, which can be difficult to adapt to.
  • Analyzing closed-ticket history is complex and unintuitive.


  • Team: $79/ month- Professional tools for small companies
  • Business: $249/ month – Multi-team workflows, advanced reporting & flexible integrations
  • Enterprise: Custom/month

5. WA Toolbox

Watoolbox Dashboard

WA Toolbox provides a variety of WhatsApp capabilities that allow you to efficiently engage with your consumers, drive conversations, and close more deals.

The WA Toolbox allows you to make the most of WhatsApp’s capabilities by leveraging its specific feature set. You may use it to build up canned replies, create customized chat templates, and connect your account to other WhatsApp automation tools. 

Key Features

  • Custom templates
  • Keyword report
  • Automated responses
  • Powerful API
  • Scheduled messaging


  • The program offers a pin unlimited chat option for its users.
  • It provides a wide range of automation features, including message scheduling and auto-replies.
  • The platform provides extensive statistical and analytical traits.


  • The platform lacks advanced customization options.
  • Integration with third-party apps is limited on the platform.


  • Alpha: $ 23.99/per month
  • Gamma: $39.99/per month
  • Delta: $ 55.99/per month
  • Epsilon: $79.99/per month


Wati Dashboard

WATI, an official WhatsApp API partner, provides an advanced system for communicating directly with clients over WhatsApp. It allows for efficient marketing, sales, and support operations by providing features such as a shared inbox for team collaboration, broadcast messaging, and smart chatbot technology.

Key Features

  • No-code Chatbots
  • Custom Notification
  • Broadcast and Bulk Messages
  • Shared Team Inbox
  • Catalog
  • WhatsApp Ads feature


  • The tool lets us create a no-code chatbot that responds instantly to common customer inquiries.
  • CRM tools can be seamlessly integrated into the platform. 
  • It offers reliable WhatsApp business templates for messaging customers.


  • There are delays in business verification occasionally.
  • The platform often lags due to technical glitches.


  • Growth: 2,499/ per month, 5 users
  • Pro: $5,999/ per month for 5 users
  • Business: 16.999/ per month – 5 users

7. DoubleTick

DoubleTick Dashboard

DoubleTick is a mobile-first WhatsApp marketing tool that enables your sales staff to sell more in less time. The solution includes premium WhatsApp API capabilities, including a cloud-based shared team inbox, limitless broadcasting, an AI-powered no-code WhatsApp chatbot, a commerce bot, and much more.

DoubleTick is an all-in-one AI-powered customer interaction management platform that includes everything you’re searching for in a WhatsApp tool.

Key Features

  • Unified Inbox
  • Read Receipts
  • Contact Segmentation
  • Auto-Reply
  • Analytics
  • Message Scheduling


  • It automatically blocks unwanted messages to maintain the quality of the interaction.
  • The tool allows you to monitor agent and customer chat responses with performance metrics.
  • It provides number masking so that you can save customer data.


  • The platform does not provide any free trials for new users.
  • It has very limited customization options available in its premium plans.


  • Starter: ?2500/month
  • Pro: ?3500/month
  • Enterprise: Custom Pricing

8. Engati


Engati is another WhatsApp chatbot platform that allows you to optimize your conversations and let your consumers contact you anytime they want. These chatbots, driven by NLP algorithms, enable you to provide a human-like experience to your consumers and answer common inquiries without needing any engagement.

Key Features

  • WhatsApp Chatbot
  • WhatsApp Marketing
  • Instagram Chatbot
  • Ai Chatbot
  • Omnichannel Engagement
  • Shopify Chatbot
  • AI/Machine Learning
  • E-commerce Insights Assistant


  • The tool has AI-powered chatbots that allow automated customer support.
  • It has a simple and straightforward building flow.
  • The platform has customizable chatbot workflows that cater to specific business needs.


  • Some users report occasional glitches or bugs in the software.
  • It has a steeper learning curve for complex chatbot configurations.


  • Accelerator: 7000/quater
  • Growth: Book a Demo
  • Enterprise: Book a Demo

9. Gupshup

Gupshup Dashboard

Gupshup is a versatile conversational artificial intelligence platform. With its cloud-based infrastructure and WhatsApp marketing campaign tool connectivity, it enables businesses of all sizes to improve customer engagement and operational efficiency.

It simplifies chatbot development by removing the need for sophisticated coding. Businesses can now deliver tailored marketing campaigns and product catalogs straight over WhatsApp. 

Key Features


  • The platform is a powerful bot-building tool with AI capabilities.
  • It has an extensive library of pre-built bot templates.
  • The tool has robust analytics and reporting options for performance tracking.


  • Sometimes, messages are not delivered to customers.
  • The platform has an outdated UI.


10. Gallabox

Gallabox Dashboard

Gallabox is a comprehensive communication platform that empowers companies to seamlessly manage their interactions with customers across various channels, including WhatsApp, SMS, emails, and voice. 

Gallabox offers a suite of powerful tools that allow businesses to automate workflows and personalized messages, and gain valuable insights to enhance the overall customer experience. 

Key Features

  • WhatsApp Business API
  • WhatsApp Payment
  • Drip Marketing
  • Shared Team Inbox
  • WhatsApp Chatbot
  • WhatsApp Flows


  • This platform can integrate with Zoho CRM and RazorPay effortlessly.
  • The tool offers different prompts to solve the respective queries.
  • It allows users to create their bot within a few minutes.


  • The platform cannot track conversations (sales) on its dashboard.
  • It sends 3–4 reminder emails to get a reply to the initial query, which can be irritating.
Increase Customer Engagement With WhatsApp
Utilize ControlHippo WhatsApp Shared Inbox To Manage Multiple WhatsApp Accounts

Wrapping Up

To conclude, WhatsApp tools can help organizations improve customer communication. Whether you are looking to automate messages, run campaigns, or manage customer queries, there’s a tool out there to suit your needs. 

Businesses that use these tools properly can streamline their WhatsApp communication and deliver better service to their customers.

Frequently Asked Questions

WhatsApp Tool is a software application or platform designed to enhance the functionality of WhatsApp for businesses. These tools offer features like message automation, campaign management, and analytics to help businesses communicate more effectively with their customers.

While WhatsApp was initially designed as a personal messaging app, it has evolved into a powerful communication tool for businesses. With features like WhatsApp Business and third-party tools, businesses can use WhatsApp for customer support, marketing, and internal communication.

Most WhatsApp tools prioritize the security and privacy of user data. However, it's essential to choose reputable tools and follow best practices to ensure the safety of your communications. Look for WhatsApp marketing tools that offer end-to-end encryption and comply with data protection regulations.

Updated : May 15, 2024

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