Let’s be honest! Most of us ignore emails and scroll past ads. But when we hear that WhatsApp ping, we check it right away. That’s exactly why businesses are shifting towards WhatsApp bulk messages to connect with their audience. Every day, 175 million people send messages to businesses on WhatsApp.
But sending a message to thousands of customers isn’t easy. WhatsApp has strict rules to protect users from spam. So, if you’re planning to use it for broadcast campaign, you need to know how to do it right—legally and without getting blocked.
In this guide, we’ll explain everything. Let’s start.
WhatsApp Bulk Messages AI Overview
What Are WhatsApp Bulk Messages?
- Bulk WhatsApp messages let you send one message to many users while keeping it personalized.
- Sent via broadcast lists, but recipients must have your number saved.
- Replies come in as individual chats (not like group messages).
Benefits of WhatsApp Bulk Messaging
- High Open Rates: Over 98% vs. ~20% in email.
- Faster Responses: Great for time-sensitive messages like flash sales and reminders.
- Cost-Effective:Avoids SMS carrier fees; pricing based on API sessions/templates.
- Rich Media Support:Send videos, PDFs, links, and buttons—beyond plain text.
- Scalable:Works for both small businesses (via app) and enterprises (via API).
Key New WhatsApp Business Features ( 2025 Updates)
- User Opt-Ins: Better control and trust for recipients.
- Paid Broadcast Tools: Plan and schedule large-scale messages.
- Feedback & Message Limits:Prevents spam, encourages thoughtful messaging
- Verified Business Profiles:Build credibility with a green tick.
- Quality Monitoring Tools:Track engagement and protect your account status.
How to Send Bulk WhatsApp Messages
- Using WhatsApp Business App: Create a broadcast list ? Select up to 256 contacts (must have saved your number) ? Send your message.
- Using WhatsApp Business API: Get API access via a provider ? Use approved message templates ? Upload contacts, segments, and schedule messages.
What Are Bulk Broadcast WhatsApp Messages?
Think of WhatsApp bulk messaging like sending one message to many people, but that still feels personal.
When you use a WhatsApp broadcast list for campaigns, each recipient receives your message as if it were sent just to them. They won’t see who else received it, and replies come back in your private chat with them. This is different from a WhatsApp group where everyone can see each other’s responses. With broadcasts and bulk message senders, you maintain the feel of personalized messages while saving time and effort.
Example: For messages to be delivered through a broadcast list, the recipient must have your number saved in their contacts. This is WhatsApp's way of not allowing unsolicited messages to users.
Benefits Of Using WhatsApp For Bulk Messaging
Why have businesses across virtually all industries adopted WhatsApp bulk messages as the tool of choice when it comes to communicating with their customers? Let’s see and understand how a bulk WhatsApp sender benefits businesses:
1. Higher Open Rates
Most of us ignore the promotional emails we receive. Inboxes are filled with newsletters, promotions, and spam. Email open rates average about 20%, which means 80% of your emails are either being ignored or going to the spam folder.
WhatsApp, on the other hand, commands attention. People check it frequently, sometimes even compulsively. WhatsApp messages receive open rates of over 98%. Why? Because users trust WhatsApp, it’s where they talk to their family, friends, and businesses they care about.
2. Quicker Customer Communication
If you send an email, you might get a reply a few days later—if at all. And with WhatsApp bulk message sender, responses often come within minutes. This makes it especially good when your communication is time sensitive:
- Flash sale notice
- Confirming an appointment
- Limited time offer
Customers have higher chances of seeing and replying right away. Many businesses, from local salons to D2C brands, rely on bulk WhatsApp messaging to engage customers quickly, especially during campaigns and holiday seasons.
3. Economical At Scale
SMS may seem affordable, but international SMS costs, delivery failures, and character limits can eat into your budget. WA bulk message sender, especially when used via the Business API, becomes more cost-efficient in the long run.
- No telecom carrier fees.
- No per-country pricing issues.
- Transparent pricing based on session or message template.
Most platforms have plans tailored to usage, which scale with your needs. That’s a huge advantage, especially for any growing business.
4. Rich Multimedia Support
This is where WhatsApp truly leaves SMS behind. You’re not limited to 160 characters and plain text. With the bulk WhatsApp sender tool, you can send:
- Product images
- Instructional videos
- Order invoices as PDFs
- Google Maps location pins
- Website links and payment links
- Interactive buttons (through API)
5. Ideal For All Sizes Of Business
Whether you are a small cafe sending out daily specials or a high-growth e-commerce brand sending order updates and promotions, WhatsApp bulk messaging works to scale with your needs.
- Small businesses can use the free Business App to send out broadcasts to up to 256 contacts.
- Large teams can use the WhatsApp API with CRM integration, automation, and campaign analytics.
Either way, you are building relationships at scale while still having that personal one-to-one element.
Simplify Your WhatsApp Messaging
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Importance Of WhatsApp Broadcast For Businesses
Let’s think about this with real businesses and ways that they use WhatsApp bulk messaging in their regular operations.
1. Retail & E-commerce
Think of your favorite online store. Now imagine getting a message on WhatsApp saying,
“Your cart is still waiting! Here’s 10% off if you check out in the next 2 hours.”
That’s cart recovery, done instantly.
Retailers also use WhatsApp bulk messages for:
- Flash sale alerts
- Restock notifications
- Loyalty offers
- New arrivals
2. Service Businesses
Whether you are a dentist, a cleaning service, or a spa, WhatsApp can help keep you connected without needing to chase anyone down for follow-ups.
Example:
“Hi Prita, your salon appointment is confirmed for Friday at 4:00 pm. See you then!”
Or after a service has been completed:
“Hope you had a great experience. Would you mind leaving a quick review?“
3. Education & Coaching
Schools and coaching centers often struggle with one-way communication—emails getting unread, students missing important updates. WhatsApp fixes that.
- Teachers can send study documents or class notes as PDFs.
- Admins can send exam calendars, fee reminders, or event announcements.
- Parents can receive real-time updates on activity reminders.
4. Real Estate & Automotive
Buying property or a car is a big decision. WhatsApp helps businesses nurture leads without being intrusive.
- This 22 BHK opened up in your preferred area. Would you like to join us for a virtual tour?”
- “Site visit confirmed for Saturday at 11 AM. Our agent, Rohan, will meet you there.”
- “Limited-time festive offer: $25 discount on your car loan processing fee.“
These messages create urgency and keep prospects engaged—all while feeling like a personal conversation.
How to Send a WhatsApp Blast Message?What’s New In WhatsApp For Businesses: The Latest Updates
WhatsApp has become a full-fledged business platform with tools for businesses to connect with customers effectively, safely, and intelligently. Let’s dig into the new features that may change the way you contact your audience.
1. User-Controlled Messaging And Opt-Ins
WhatsApp now allows users to opt in before they receive messages from businesses, whether by tapping a WhatsApp link from a website, scanning a store QR code, or choosing to connect in a previous chat. Users can block or report a business at any time, keeping more transparency and control.
Why it matters:
- The customer feels in control of what they receive
- Decrease spam complaints
- Builds trust as you are showing respect for user controls
2. Paid & Upgraded Broadcast Tools
WhatsApp is experimenting with paid broadcast messages for businesses. Merchants get a quarter of a million customized broadcasts for free, with some options to schedule and create customized templates, before moving into a paid tier.
Meta is doing this to balance reach with quality, keeping broadcast tools valuable instead of full of noise.
Why this matters:
- Helps keep your clean inboxes for your audiences
- Creates opportunities to plan messages and actions.
- Eliminates the need for manual follow-ups
3. Message Feedback & Marketing Limits
In addition to the above tools, WhatsApp will have feedback options where users can indicate, Yes, I like this business message or I want fewer business messages from you, etc.
They are also imposing limits on how often businesses can broadcast messages.
Why this matters:
- Helps you track which messages actually resonate
- Encourages thoughtful, timely/intentional campaigns
- Will help your reputation/health with WhatsApp
4. Verified Business Profiles
Businesses can now get a verified badge (green tick) on their profile. Originally launched in places like India, this feature provides identity proof, impersonation protection, and additional support.
It also allows you to schedule and customize messages directly from the Business App—for reminders, birthday wishes, or promotions.
Why does this matter:
- Increases customer confidence
- Prevents confusion and fraud from scammers
- Provides scheduling efficiencies for small businesses
5. Business-Side Controls & Quality Monitoring
To help improve the experience, when you have a WhatsApp Business account, you get access to tools that allow you to:
- Monitor your quality rating and message performance
- Use only pre-approved message templates
- Be limited to either a daily or monthly limit on messaging, depending on the health of your account.
Why does this matter?
- To keep your account in good standing
- To prevent your account from overusing messaging and being flagged as spam
- To nudge you to use better quality messages!
How To Send Bulk Messages On WhatsApp: A Step-by-Step Guide
There are two main options to send bulk messages on WhatsApp:
- Use the WhatsApp Business App (for small businesses and low volume)
- Use the WhatsApp Business API (for large businesses and automation)
Using The WhatsApp Business App
Step 1: Make a Broadcast List: Tap the three dots on the top right ? “New Broadcast” ? Select up to 256 contacts (must have saved your number)
Step 2: Template your Message: Keep it short, useful, and clear. Something like: “Hey Sarah! We’ve arranged a special 20% discount for you. Click here to claim: [link]”
Step 3: Send the Message: Click send. Each user will receive it as a one-on-one message, and their replies will come back as separate conversations.
Using The WhatsApp Business API
Step 1: Get WhatsApp Business API Access: You will need to apply through a provider like ControlHippo. You’ll also need a Facebook Business Manager account and be business verified.
Step 2: Create your Message Templates: Your message templates need to be approved by WhatsApp and can consist of dynamic fields (name/order ID) and interactive buttons.
Step 3: Upload, Segment, And Schedule Bulk Messages: Using the provider’s dashboard, you can upload contact lists and segments and schedule personalized campaigns.
Best Practices For Sending Bulk WhatsApp Messages
Here are some of the best practices for sending bulk WhatsApp messages:
1. Audience Segmentation: Use customer behavior data, location, or past purchases to split your audience into segments that can engage with relevant messaging. The goal is to increase engagement and minimize spam reports.
2. Keep Your Messages Short And Clear: WhatsApp is a platform that is built for quick scrolling and reading. Communicate a single point in 2-3 sentences. Avoid jargon. If you require the customer to take additional steps, include a link or button.
3. Test And Refine Your Messages: Conduct A/B tests with a variety of formats, emojis, or CTAs. Monitor which formats yield the most engagement, replies, or clicks.
4. Continuous Analysis And Optimization: Do not assume that sending a message is enough. Review and analyze performance and refine accordingly.
- Sending template messages without approval
- Not warming up a new number.
- Overusing promotional content in templates
- Ignoring feedback or quality score
Analyzing Your Campaign Performance
Here’s how you can evaluate success for your campaign performance:
1. Review Key Performance Metrics: Monitor delivery rate, read rate, click-through rate, and reply rate. These metrics will show how your audience is responding.
2. Identify What Relates To Your Audience: Look for trends. Do offers deliver better results than updates? Are people responding more to image-based messages?
3. Segment Your Results For Better Insights: Break down by age group, location, or customer type. What works for one group may flop with another.
4. Compare Campaigns For Better Strategy Refinement: Look back at past campaigns to improve next time—don’t make an assumption, use actual data!
5. Gather Feedback: Ask simple questions like, “Was this message helpful?” This gives you direct insights while boosting engagement.
Tips to Create Engaging WhatsApp Message Templates
- Be Personal: Include the person’s name or refer to a recent purchase.
- Be Visual: Use images or PDFs when they can add value (like a catalog or event invite).
- Be Clear: Tell them exactly what to do: “Tap to confirm“; “Click to shop now.”
- Comply with WhatsApp’s Template Rules: Don’t use promotional phrases (like “Hurry!, Buy now!“) in WhatsApp templates—that’s for session messages.
Leveraging Click-to-WhatsApp Ads (CTWA) For Bulk Messaging
Click-to-WhatsApp ads are a hidden gem. They allow you to run targeted ads on Facebook/Instagram that open into WhatsApp.
Advantages:
- Conversation starters out of the gate
- Higher-quality leads: Users are already indicating they want to engage
- Retargeting website visitors or cart abandoners is easy
- You can bulk message everyone who has ever initiated a chat.
Enhancing Engagement With Retargeting
Retargeting is about being relevant. For example:
- Didn’t open your last message? Just schedule a different format and send it again.
- Clicked through a product but didn’t buy? Send a limited-time offer.
- Purchased recently? Send a thank you or request a review.
Use API tools to automate these based on user actions. Engagement isn’t a one-time job; it’s an ongoing conversation.
How To Avoid Getting Banned When Sending Bulk WhatsApp Messages
This is extremely critical. Here’s what you must avoid:
- Sending messages without opt-in
- Using unauthorized bulk senders or bulk sending software
- Repetitive spammy messages
- Sending messages too quick and not warming up
Instead of this, do the following:
- Collect proper opt-in (website, forms, QR codes)
- Use approved templates
- Monitor your “quality rating” in your Business Manager
- Respect opt-outs—always offer a way to unsubscribe
If you want to know how to send bulk messages on WhatsApp without getting banned, the answer is simple: Follow the rules.
How to Send 1000 WhatsApp Messages at Once?Conclusion
WhatsApp is where your customers feel at home—they chat, shop, ask questions, and build trust with your brand. If managed in the right way, WhatsApp bulk messaging could be your most effective option for engagement.
But with great power comes great responsibility. Don’t spam; don’t take shortcuts. If done properly, you will have improved open rates, faster response times, and improved relationships.
Yes, using the WhatsApp Business app, you can send messages to up to 256 contacts per broadcast list for free—if they have your number saved
The app is limited by contact count and recipient opt-in. It doesn’t offer automation, scheduling, or analytics like the API.
The app is best for small lists. The API offers full automation, personalization, analytics, and large-scale campaigns, but requires approval and comes with costs.
Use opt-in methods, send approved templates, respect user preferences, and avoid using unauthorized tools.
Updated : June 23, 2025
Naina Khare is an experienced content writer specializing in business communication solutions. Her expertise in omnichannel communication shines through in her clear, engaging content. Naina’s writing helps businesses navigate and enhance their communication strategies, making complex concepts more accessible.