Sending a WhatsApp bulk message is an effective marketing instrument that numerous businesses use regardless of size. In fact, 64% of users believe WhatsApp builds a personal connection with businesses.
But you can avail of the benefit of bulk messaging only if your bulk messages adhere to WhatsApp guidelines and are effective enough to encourage sales.
To make it easier for you, we have curated this guide on how to send mass messages on WhatsApp, wherein we have covered how small businesses and large enterprises can leverage it. We’ve included a list of the top WhatsApp bulk message senders if you’re a large enterprise. To take your business off the ground, we’ve also listed the strategies to craft an effective messaging campaign and critical points to consider before using the bulk messaging feature.
What is WhatsApp Mass Message?
WhatsApp mass messaging or bulk messaging is a way to send the same message to numerous contacts at once. It makes it simple and quick for businesses to connect with potential customers. Instead of sending messages one by one, you can send bulk messages in a single go.
This feature is mainly useful for promotional campaigns or updates. It increases customer engagement overall. Businesses commonly use it to share offers, event invites, and important announcements. It saves time and also makes communication consistent.
However, to use this mass messaging in the right manner is important. Because WhatsApp has strict policies to prevent spam. You need a verified WhatsApp Business API or an approved broadcast list to send bulk messages without issues.
Most importantly, WhatsApp mass messaging is not just about reaching multiple people at once. It is a powerful tool that enhances business communication in many ways.
How to Send Bulk WhatsApp Messages?
Sending WhatsApp bulk messages is a way to send a single message to multiple contacts simultaneously. This functionality is majorly used by businesses to send a message they’d like to reach a larger audience, like sale updates, launch announcements, or other marketing campaigns.
Here are 4 steps you must follow to learn how to send bulk messages on WhatsApp for free:
Step 1. Import a contact list
Firstly, to send a bulk WhatsApp message, import a contact list that includes all the contacts you’d like to send your messages simultaneously. For that, you must have a contact list, or you’ll need to create one.
Two options for creating a contact list are:
- Create an Excel sheet or a Comma Separated Values (CSV) file to enlist the desired recipients’ contact numbers. and import them using a CSV importer.
- Manually add all the contacts to your WhatsApp one by one.
Note: Ensure all the recipients have agreed to receive messages from your business on WhatsApp. Sending bulk messages on WhatsApp to individuals who didn’t consent is a privacy breach and is against data and privacy protection laws.
Step 2. Create a message template
Broadcasting/sending bulk messages on WhatsApp will deliver the same message to all the recipients, but the problem is that it’ll become boring to read and won’t bear any results.
That’s why to send bulk messages on WhatsApp, create bulk messages template so you can customize it for different recipients. The templates include space to add the recipient’s name or specific personalized detail so it remains consistent and targeted to a particular individual, not a community.
This saves time as you don’t have to type something fresh for each recipient but just enter personalized details when you have to send WhatsApp bulk messages.
Step 3. Compose your WhatsApp bulk message
Now, it’s time to write a message that you’d like to send to your contacts. For this, you again have 2 choices.
- Send bulk WhatsApp messages to a group of your desired contacts. Remember that bulk messages sent to a group can be seen and replied to by all the group members while being able to see the group participants. This is your answer to how to send bulk messages on WhatsApp without broadcast.
- Broadcast bulk messages to the recipients you like. A WhatsApp broadcast message is individually sent to the recipient, and they’ll not know the other members to whom it was broadcasted.
Once you’ve made a choice, you can start composing a message by heading to the WhatsApp Business App on your cell phone and selecting either group or broadcast option.
Here’s how you send bulk messages:
Broadcast
- Head to the New Broadcast.
- Select the imported contact file.
- Now type the message in the type a message box based on your message templates.
- Introduce personalizations by entering the contact-specific details in spaces of the message templates.
- Finally, your customized messages are ready to hit your contacts’ inboxes, so you may hit the arrow beside the text box to send bulk messages.
Group
- Tap on the ‘create a new group’ option.
- Select the imported contact file.
- Type a text in the message box using the template and add personalization in the spaces provided in the template.
- Now that your personalized message is ready to be delivered send bulk messages by hitting the arrow beside the message box.
Step 4. Send or schedule your WhatsApp bulk message
Now that your bulk message is ready with all the possible personalized additions, it’s time to send or schedule it for a later time.
If you want your contacts to receive the message immediately, hit send or the arrow beside the text box, and your message will instantly be delivered to all the contacts added to the broadcast or group list at once.
However, if you think it’s not the right time to send it or you have a specific time that you want it to be delivered, schedule it. As WhatsApp doesn’t support scheduling a message, use a third-party integration to schedule the whatsapp messages for you. You just have to mention the date and time you want to send the message.
"Delivering your message to a wider audience and strengthening relationships with existing customers is best possible by sending bulk messages. This way, you don’t have to contact everyone individually, saving time and effort. The best platform to do it is WhatsApp Business. But make sure to adhere to its guidelines, adopt effective strategies for maximum ROI, and carefully select a bulk message sender when using WhatsApp API. "
5 Quick Tips for Sending WhatsApp Messages
Sending large numbers of messages on WhatsApp can effectively engage customers, but it’s important to approach it correctly. Follow these quick tips to ensure better engagement while maintaining compliance with the WhatsApp guidelines.
1. Use WhatsApp Bulk Message Sender
Always use a WhatsApp Business API-approved sender to avoid any restrictions. This also keeps the process of message delivery smoother. Tools that are not official can block your number.
2. Keep Messages Short and Concise
People don’t usually like long texts. So, keep your messages simple, direct, and to the point. Use clear language that will make customers pay attention and encourage a response.
3. Personalize For Better Engagement
Messages that are generic in nature feel robotic. To avoid it, you can add the recipient’s name or any specific details to make it more personal. When a friendly touch is provided, it increases open rates and engagement.
4. Follow WhatsApp’s Rules
Avoid actions that end up as spam. Don’t send too many messages at once. Also, misleading content can cause you trouble. It’s always better to follow WhatsApp policies to keep your account safe.
5. Track Your Campaigns
Keep track of how your messages perform. Check open rates, responses, and delivery status. This will help you refine your approach and achieve better results.
You can send bulk messages effectively by following these tips. Above all, your account will be secure. Along with this, keep an eye on WhatsApp’s latest updates on features and policies. It will help you to stay compliant and improve your messaging strategy.
How to Send Bulk Messages Using Whatsapp Business App?
As micro and small businesses have a limited customer base, they need to run their WhatsApp marketing campaigns or send promotional messages to a limited number of people. WhatsApp Business App best fulfills this purpose. Why? Because it is free, easy to use, and capable of broadcasting messages independent of any external software.
But how to send bulk messages on WhatsApp Business App? By following these simple steps:
- Head to the WhatsApp Business App.
- On the chat screen, tap on the menu icon.
- Now hit the new list option.
- Enter the contact names you want to broadcast your message or press the ‘+’ symbol to select the desired contacts from your address book.
- Once all the contacts are added, hit OK and then tap create.
- Compose a message you’d like to send by typing it in the text box.
- Once you have a message ready, send it to your contacts.
Note: We recommend this for small businesses as WhatsApp Business restricts you from adding more than 256 contacts to your bulk message/broadcast list.
: How To Use WhatsApp Business Web?How to Send Bulk Messages Using WhatsApp Business API?
Do you own an SME or an enterprise with a large customer base to send WhatsApp messages to? Well, the WhatsApp Business app will not work for you as it has a 256-contact restriction to send bulk messages.
Your best bet is to adopt WhatsApp Business API, which has no contact limit and has high-utility features–multi-user access and third-party integration capabilities.
Here’s how you can introduce WhatsApp API into your organization:
- Sign up and create a new WhatsApp Business Account.
- Set up your account by entering and verifying your business details.
- Apply for WhatsApp Business API through the WhatsApp Business account dashboard.
- As WhatsApp API doesn’t have an interface, you must integrate it with a reliable WhatsApp bulk message sender software like ControlHippo.
Now that you know how to use WhatsApp Business API, let’s understand why we call it ideal for SMEs and enterprises:
- It allows you to send bulk messages to 1000-unlimited recipients daily, depending on your number’s quality rating and message tier.
- Unlike WhatsApp Business App, API allows you to send messages to contacts that haven’t saved your number.
- WhatsApp API facilitates bulk message monitoring via their dashboard so you can make informed decisions accordingly.
Note: Use a message template to send a bulk message via WhatsApp API.
: How to Send 1000 WhatsApp Messages at Once?How to Send WhatsApp Bulk Messages Using ControlHippo?
Sending bulk messages on WhatsApp using ControlHippo is easy. All you have to do is follow these steps.
Step 1: Log in to your ControlHippo account
Step 2: Click on the “Campaign” option from the side menu.
Step 3: Click on the “Create Campaign” button.
Step 4: Configure your campaign by adding a name and choosing the WhatsApp Business API number you want to send the messages from. [Note: Only the Whatsapp Business API number can be used for a campaign.]
Step 5: Choose a template message from the dropdown.
Step 6: Upload the spreadsheet of contacts with a maximum of three dynamic values. [Note: Only 2000 contacts can be uploaded in a single campaign.]
Step 7: Schedule the campaign for sending messages to your contacts.
Step 8: Click on the “Submit” button to launch your campaign.
After launching your campaign, you can monitor its progress through ControlHippo’s dashboard, where you’ll receive real-time updates on the delivery status of your messages.
The following steps will enable you to maximize your communication efforts and achieve your desired outcome by using ControlHippo’s platform.
: How To Create WhatsApp Business Account? (In Minutes!)Benefits of WhatsApp Bulk Messages
WhatsApp bulk messages offer numerous benefits, making them an appealing option for businesses looking to effectively engage with their target audience.
1. Cost-Effective Marketing
Compared to traditional marketing channels, WhatsApp Bulk Messaging is relatively inexpensive. It eliminates the need for printing and postage costs associated with physical mail and is often more affordable than SMS marketing.
2. High Engagement and Response Rates
WhatsApp messages typically have high open rates, often exceeding those of emails. The personal nature of the app encourages higher engagement and quicker responses from recipients, making it an effective tool for customer interaction.
3. Personalization and Customization
Businesses can personalize messages to address individual recipients by name or target specific segments of their audience. This personalized approach has the potential to improve customer relationships as well as marketing campaign effectiveness.
4. Rich Media Support
WhatsApp allows the sending of various types of media, including images, videos, documents, and voice notes. This capability enables businesses to create engaging and interactive messages that can capture the attention of their audience more effectively than plain text.
Best Practices for Sending Bulk WhatsApp Messages
Sending WhatsApp bulk messages can help you reach a large number of people quickly. To ensure your messages are impactful and comply with WhatsApp’s guidelines, follow these best practices:
1. Screen your Audience
Divide your contacts into distinct groups based on demographics, behaviour, or purchase history. The performance of mass WhatsApp sender campaigns provides significant insights.
By measuring data like delivery rates, open rates, and click-through rates, you can assess the success of your bulk WhatsApp sender campaign and find areas for improvement.
2. Keep It Simple and Clear
Simplicity is essential when creating bulk WhatsApp sender messages. Keeping your communication cogent makes sure that the key points are easily understood, reducing information overload and increasing the likelihood that your audience will recognize the main message. Avoiding lengthy messages not only captures your recipients’ attention but also shows respect for their time.
3. Test your Texts
Try out different versions of your message to see which one performs best. Keep track of how recipients respond to various messages to determine what works best. Use the insights from testing to refine and improve future messages.
This phase ensures that your bulk WhatsApp sender messages are competent and resonate with your target audience as intended.
: Best time to send Broadcast WhatsApp in India4. Analyze and Optimize
After using the bulk WhatsApp sender feature, it’s important to analyze and optimize your campaign. By reviewing the performance of bulk WhatsApp sender campaigns, you can gain valuable insights.
Tracking metrics like delivery rates, open rates, and click-through rates allows you to evaluate the success of your bulk WhatsApp sender campaign and identify areas for improvement.
5 Best WhatsApp Bulk Message Sender
WhatsApp bulk message senders allow you to interact with your customer base simultaneously. Here are the top 5 senders to rely on:
Our selection process for [WhatsApp Bulk Message Sender] is conducted by carrying out thorough research and scrutiny. These tools are selected based on usability and satisfaction factors, which include features, ease of use, ratings, and reviews from SoftwareSuggest, G2, and Capterra. We are committed to helping businesses make informed decisions to enhance their operational efficiency and productivity.
1. ControlHippo
ControlHippo is a bulk message provider that furnishes a shared WhatsApp inbox for sales and support teams to maximize efficiency and promote collaboration. It has Whatsapp business multiple users handling and CRM integration capabilities.
Features
- Knowledge base
- Customer experience management
- Surveys and feedback
- Real-time chat
Pros
Cons
Pricing
- Free Trial: 10 days
- Bronze: $20 Per user/month billed annually
- Silver: $28 Per user/month billed annually
- Gold: Contact Us
*Pricing accurate as of: 14-06-2024
2. Timelines.ai
Timelines.ai is a WhatsApp management solution for multiple numbers that enables businesses to get a 360-degree view and boost customer interaction performance. It requires no coding skills or developer background to get started.
Features
- CRM integration
- Task creation and assignment
- Team performance tracking
- Multi-number shared inbox
Pros
Cons
Pricing
- Pipedrive Integration: $25/seat
- HubSpot Integration: $25/seat
- Shared Inbox: $40/seat
- Mass Messaging & Automation: $60/seat
3. Respond.io
Respond.io is a holistic business messaging platform best for technologically advanced organizations that believe in marketing, selling, and providing support via messaging, web chat, or email. Manage all interactions from one platform without toggling between windows.
Features
- Multichannel coverage
- Regulatory compliance
- Contact and assignment management
- Inbox queue management
Pros
Cons
Pricing
- Team: $79/month
- Business: $249/month
- Enterprise: Contact Sales
4. DelightChat.io
DelightChat.io is a one-stop solution for customer support and WhatsApp marketing specially designed for e-commerce brands using trendy channels like WhatsApp. From a simple interface to affordability and high-utility features, DelightChat wins at it all.
Features
- Opt-outs management
- Order tracking notification
- Automated ticket actions
- Abandoned cart recovery
Pros
Cons
Pricing
- Startup: $49/month
- Scale: $99/month
- Growth: $299/month
5. Wati
Wati is a personalized communication tool provider that helps businesses automate marketing, sales, support, and service. From comprehensive reporting tools to pre-set message templates, Wati provides it all.
Features
- Low-code automation
- Role-based access
- No code chatbots
- One-to-one communication
Pros
Cons
Pricing
- Standard: $49/month
- Pro: $98/month
Enterprise: Contact Sales
Wrapping Up
WhatsApp is a private messaging platform you must capitalize on regardless of your business size or type. WhatsApp Business app is for SMEs, whereas a WhatsApp API account can work wonders for large enterprises. Remember to mindfully select a bulk message sender when using a WhatsApp API based on your automated or bulk messaging requirements.
To use them both efficiently, follow the roadmap we’ve curated for you, compose a bulk SMS on WhatsApp based on your customers’ preferences, and capitalize on other strategies mentioned above. Finally, you’re ready to level up your WhatsApp bulk messaging game.
Frequently Asked Questions
Yes, you can send bulk messages on WhatsApp using ControlHippo. ControlHippo allows you to create campaigns where you can upload a spreadsheet of contacts and send messages to multiple recipients at once using WhatsApp Business phone number.
The WhatsApp bulk message tool is a feature that allows you to send messages to your customers in bulk. The WhatsApp Business API doesn’t require you to create a group and makes sending individual messages in bulk easier.
The WhatsApp bulk messaging rule, as per ControlHippo guidelines, includes the following key points:
- Only the WhatsApp Business number can be used for sending messages in bulk.
- A maximum of 2000 contacts can be uploaded in a single campaign.
- Templates with dynamic inputs can be used, with a maximum of 3 dynamic inputs allowed per template.
- The format of the spreadsheet for contacts must match the sample file provided by ControlHippo for successful upload.
To send a mass text to multiple contacts on WhatsApp using ControlHippo, follow these steps:
1. Log in to your ControlHippo Account.
2. Click on the [Campaign] option from the side menu.
3. Click on the [Create Campaign] button.
4. Configure your campaign by giving it a name, selecting the WhatsApp Business API number, choosing a template, uploading your contact list, and scheduling the campaign.
5. Click [Submit] to launch your campaign.
Updated : May 22, 2025
Naina Khare is an experienced content writer specializing in business communication solutions. Her expertise in omnichannel communication shines through in her clear, engaging content. Naina’s writing helps businesses navigate and enhance their communication strategies, making complex concepts more accessible.