How to Use a WhatsApp Chatbot in Malaysia: Guide & Examples

Real-World Examples Of WhatsApp Chatbots In Malaysia

Before we learn how to set up a WhatsApp chatbot Malaysia, let’s first see how these have transformed the way Malaysian businesses engage customers. Below are examples of five companies that lead the way with innovative chatbot solutions:

1. Pizza Hut Malaysia: Revolutionizing Food Ordering with WhatsApp

Pizza Hut Malaysia used WhatsApp to make ordering food easier during the pandemic and after. Their chatbot-powered EasyOrder system allows customers to browse through the entire menu. This way, they are able to place orders, schedule deliveries, all within a WhatsApp chat window. 

• Seamless ordering experience: Customers can ask about promotions, combos, and item availability anytime, without waiting on hold.
• Secure payment links: After you order, the WhatsApp bot sends a payment link. It enables smooth transactions.
• Order Tracking: Users receive real-time updates about their order status directly on WhatsApp. 

A survey by Statista says that 99% of Malaysians prefer using WhatsApp over Facebook Messenger and other mobile messaging apps. Pizza Hut Malaysia has a big leverage due to this fact, and they experienced significant growth after launching their chatbot. Hence, the platform has played a big role in the growing role of food delivery and customer engagement.

2. RinggitPlus: Simplifying Financial Product Applications

RinggitPlus is a leading financial product comparison site in Malaysia. They have integrated a WhatsApp chatbot to meet the customers where they are found the most. This move not only simplified the application process for them. Moreover, it helped connect complex financial products with everyday users by providing quick, and clear assistance. 

• Instant credit card and loan applications: Instead of filling out complicated forms online, people can start applications easily with guided questions on WhatsApp. They can also get information about personal loans.
• Personalized product recommendations: Based on the user’s input, the chatbot analyzes it and suggests the most suitable financial products.
• Eligibility checks and document submission: Users receive the feedback instantly, and they can upload their documents on a much secure network through chat.

This has made financial services more approachable for the younger residents of Malaysia, who prefer instant responses and mobile-first solutions. Since RinggitPlus deployed the WhatsApp bot, they have seen noticeable improvements in their application completion rates.

3. Bulan Bintang: Engaging Customers During Ramadan with #TerrrrpalingRaya Campaign

Bulan Bintang is a well-loved Malaysian fashion brand. They used WhatsApp chatbots to run their viral #TerrrrpalingRaya campaign during Ramadan. This time of the year is one of the busiest times for shopping. The AI chatbot made it easy to handle lots of questions quickly and kept things fun and interactive for customers. 

• Automated responses to high volumes of inquiries: The virtual assistant handled thousands of customer inquiries about the product availability, sizes, and promotions without delays.
• Interactive QR code distribution: QR codes are sent to customers on social media, which they scan to join contests and receive exclusive offers via WhatsApp.
• Real-time contest status updates: Participants could instantly check their contest progress and redeem prizes through the WhatsApp bot. 

This strategy helped Bulan Bintang to build hype and increase sales during a critical period. Engagement rates went up, with some days seeing over 10,000 chatbot interactions. This proved how a chatbot can power large-scale campaigns effectively. 

4. Natural Signature: Redefining Furniture Shopping with Unnamed Showrooms

Natural Signature is a premium brand in Malaysia. They came up with a smart idea of an unmanned showroom using WhatsApp chatbots. It makes shopping easy and smooth for customers. Plus, it helps them to explore and buy furniture without needing the sales staff around. 

• Contactless entry and shopping: When entering the showroom, visitors can scan a QR code. This triggers the chatbot to send a unique passcode via WhatsApp for entry.
• Product discovery via chat: When customers scan the product-specific QR codes, they receive detailed descriptions, dimension, and price of that particular product on WhatsApp instantly.
• Instant purchase and consultation: Customers don’t need to look for the staff to place orders. They can directly request virtual consultations or place orders directly through the AI chatbot.

The impact of having a chatbot has been remarkable. It has resulted in significant growth in WhatsApp engagement and a noticeable boost in customer inquiries. This perfect blend of physical and digital shopping has greatly improved customer satisfaction. This showcases how social commerce solutions can be effectively implemented.

5. FloorINC: Streaming Customer Engagement in Home Improvement

FloorINC is a specialist when it comes to flooring situations. They took their customer engagement to the next level by bringing in a multilingual WhatsApp chatbot designed to capture leads and provide fast and effective support. 

• Lead qualification and data collection: The chatbot gently guides the customers through easy, step-by-step questions to collect important details about their projects. This makes the whole lead generation process smooth.
• Multilingual capabilities: Since Malaysia is home to many languages, the bot chats comfortably in several languages. So everyone feels understood and no one gets left out.
• Quick responses and timely follow-ups: Automated replies and timely follow-ups keep the conversation going. It makes sure that no lead slips away and helps to turn the interested prospects into happy customers. 

Thanks to the smart auto reply WhatsApp chatbot, FloorINC has seen more leads turn into real sales. This reduced their time they spent on chasing up leads manually. Customers are happier too, and the whole sales process runs faster. It shows how automation can boost both support and growth.

How to Set Up a WhatsApp Chatbot in Malaysia Using ControlHippo

To set up a WhatsApp chatbot with ControlHippo, just follow these easy steps. You don’t need to be tech-savvy. This step-by-step guide will help you get going and boost customer engagement and customer support quickly.

1. Apply for WhatsApp Business API in Malaysia

First, you need to apply for the WhatsApp Business API in Malaysia. With its help your business can send WhatsApp messages automatically and use advanced features like auto reply WhatsApp chatbot. 

ControlHippo takes care of the application and customized deployment services, so you don’t have to worry about complex technical details. 

2. Customize Chatbot Flows with the Drag-and-Drop Builder

Once your API is approved, use ControlHippo’s easy drag-and-drop builder to design the chatbot flows. Automated responses can be set for common questions. And you can also create personalized messages and build a smooth conversation path without coding. 

3. Set Auto Replies, Assign Agents, and Enable Smart Labels

Configure your WhatsApp auto reply bot to respond to incoming messages instantly. You can easily pass conversations to your customer service manager or team inbox, and use smart labels to keep track of requests and customer information without the hassle. The chatbot can also recognize incoming messages, set automated rules, and apply appropriate automated rules.

4. Go Live and Monitor Analytics

After you’re done setting everything up, then launch your chatbot. ControlHippo provides powerful data analytics and valuable insights so you can track customer interactions, measure customer satisfaction and continuously improve business operations.

Benefits of WhatsApp Chatbot for SMEs in Malaysia

Small and medium businesses (SMEs) in Malaysia face some challenges. The budgets are tight, staff are limited, and no doubt, customer expectations are high. A WhatsApp chatbot Malaysia can be a game changer for SMEs to stay competitive. And without breaking their bank, they can easily deliver a great customer experience. Let’s see some of the benefits:

1. Provide Instant Responses Around the Clock

Customers expect you to give quick answers to their questions. Not only during business hours, but even outside it. A WhatsApp chatbot offers instant responses 24/7. This helps your business to never miss a customer inquiry. Plus, it improves customer satisfaction and builds trust. It’s like having a dedicated night shift person for your inquiries.

2. Reduce Customer Service Costs 

With a chatbot handling common questions and simple tasks, your team gets the bandwidth to focus on complex issues. This reduces the need for extra staff and cuts down on service costs. Its a big help for SMEs with limited resources. 

3. Improve Lead Generation and Sales Process

Through a chatbot when conversations are automated, it helps teams to capture leads more quickly. That’s how they guide potential customers smoothly through the sales process. Personalized conversations encourage more conversions and boost revenue. This also improves team’s efficiency.

4. Enhance Customer Engagement and Communication

Chatbots send engaging messages and personalized messages that keep customers interested. They help maintain continuous customer communication. This makes your brand more memorable. Plus, it is especially useful for managing service requests.

5. Easy to Set Up and Use

Thanks to user-friendly platforms like ControlHippo, SMEs can set up and customize WhatsApp chatbots quickly with drag-and-drop builders, without the need of coding. This means faster deployment and immediate benefits. If you have an online store, this setup can be very beneficial for your e commerce strategy.

6. Support Multilingual Customers

Malaysia’s diverse population speaks many languages. WhatsApp chatbots with multilingual chatbot capabilities ensure you can support customer comfortably in the language they prefer. 

Conclusion

Your customers are already on WhatsApp. And if you’re not using a WhatsApp AI chatbot, you might miss out on faster replies, smoother operations, and happier customers. They demand greater service in today’s fast-paced world.

The best part? You don’t have to be a tech expert to get started. With ControlHippo’s no-code chatbot builder, setting up your own WhatsApp chatbot is quick, simple, and doesn’t require any technical skills. 

It’s time to stop replying to every message and start letting automation do the heavy lifting and build better conversations.