Your company’s sales team sends WhatsApp messages every week. Half are never opened. The rest disappear into unread personal chats. Your support people are answering identical questions 50 times a day, and honestly, it’s disturbing.
Meanwhile, what about your competitors? I am sure they are closing deals in real-time WhatsApp chats. And you are still copy-pasting from spreadsheets! You need to understand that this is not about needing better tools. You need a better system.
Start small before scaling. Test your first few WhatsApp campaigns on a small segment. You’ll quickly see what tone, timing, and format get the best replies.
What Is WhatsApp Marketing Software?
A WhatsApp marketing software connects your business to WhatsApp’s Business API. These platforms turn WhatsApp from a messaging app into a full sales and support system. You can send bulk messages without triggering spam filters.
You can track who opens what. You can automate replies when customers ask the same questions. You can also manage multiple agents from one dashboard.
A WhatsApp business platform marketing software can handle three jobs at once: managing contacts, automating conversations, and measuring results.
Why Global Brands Are Using WhatsApp Marketing Tools?
WhatsApp is an incredibly effective way to reach customers. Nearly everyone who receives a message actually opens and that kind of direct connection really moves the needle on sales and keeps customers coming back. While email open rates hover around 43%, WhatsApp hits a 98% open rate. But the real power goes beyond visibility.
- Real conversations, not broadcasts. Customers ask questions, your team responds in seconds, and sales happen right in the chat. No website visits needed. This collapses sales cycles from weeks to hours.
- Personalization that actually works. Modern WhatsApp tools connect to your CRM and trigger messages based on real behavior. Abandoned cart? They get a reminder with those exact products. Previous buyer? They see recommendations based on purchase history.
- One channel for everything. Pre-sale questions, order updates, shipping notifications, support requests, review asks, it all happens in one thread. Customers never repeat themselves across different departments.
- Global reach, local feel. WhatsApp dominates in India, Brazil, Mexico, Indonesia, and across Europe. With 60 languages support on Android and 40 on iOS, you reach customers in their native language without hiring translators.
Key Features To Evaluate In A WhatsApp Marketing Tool
Here are some of the key features that you need to evaluate in a WhatsApp marketing tool
1. Opt-in & Consent Management
WhatsApp enforces strict opt-in rules. If you send one unsolicited message to your WhatsApp subscribers, your account can get banned.
Your WhatsApp marketing platform needs built-in consent tracking. It should log when customers opted in, through which channel, and for what type of messages. It will block you from messaging anyone who didn’t consent.
You have to look for platforms that integrate opt-in forms on your website, sync with your existing contact lists, and maintain compliance documentation automatically.
2. Contact Management & Segmentation
You need more than a basic contact list. You need dynamic segments in your promotional messages that update automatically.
Can you tag customers by purchase behavior? Can you filter them by engagement level, and can you create segments based on cart value, location, or last interaction date?
The best software for WhatsApp marketing lets you build unlimited custom fields. You can track anything preferred language, product interests, VIP status, or lifecycle stage. Then you segment based on any combination of these fields.
3. Automation & Campaign Scheduling
Manual messaging doesn’t scale. You need workflows that trigger automatically.
Abandoned cart? Auto-message in 2 hours. Order shipped? Instant notification with tracking link. Customer has not purchased in 60 days? You can send a re-engagement message with a discount code.
Your WhatsApp campaign tools should let you schedule bulk broadcasts for specific dates and times. You should be able to set up drip campaigns that send a series of messages based on customer actions.
4. Chatbot & Conversational Flows
Most customer questions are repetitive. “What are your working hours?” “How do I track my order?” “What’s your return policy?”
With no-code chatbot builders, you can create automated responses without hiring developers. The bot handles FAQs. When it can’t help, it routes the conversation to a human agent.
Look for platforms with visual flow builders. You map conversation paths with drag-and-drop interfaces. You set fallback messages for when the bot doesn’t understand.
5. Rich Media & Interactive Content
Text-only messages get ignored. Rich media grabs attention.
Your WhatsApp marketing solutions should support images, videos, PDFs, and location sharing. It must have interactive elements like buttons for quick replies, product carousels that showcase your catalog, list messages, etc.
The WhatsApp Business API also supports native payment collection, and the best platforms integrate this so that customers can complete purchases without leaving the chat.
6. Analytics & Performance Measurement
There is no way you can improve something that you don’t measure. Similarly, your WhatsApp marketing platform needs detailed reporting.
For personalized WhatsApp campaigns, you need to track delivery rates, open rates, click-through rates on links, and conversion rates. See which message templates perform best. Identify drop-off points in your conversation flows.
Advanced platforms offer revenue attribution. They show exactly how much revenue came from WhatsApp campaigns versus other channels.
7. Multi-agent/Team Inbox & User Roles
There will be situations when multiple team members might need access to the same customer conversations. But it is not possible to have five people respond to the same customer.
With a shared inbox, you can assign conversations to specific agents. It prevents duplicate responses and helps managers monitor team performance and response times.
You need to look for role-based permissions. Agents see assigned conversations. Supervisors view all conversations and analytics. Admins control settings and integrations.
8. Integrations & Platform Compatibility
Your best WhatsApp marketing tools must connect with your existing systems. That is when your WhatsApp marketing efforts will show results.
Check whether it integrates with your CRM, like Salesforce, HubSpot, or Zoho. See whether it can pull data from your e-commerce platform like Shopify, WooCommerce, and Magento. And make sure it syncs with your marketing automation tools.
The more your software has integrations available, there will be less repetitive work for your team. So, look for platforms with WhatsApp APIs and webhooks for custom integrations.
Best WhatsApp Marketing Software Comparison Table
Here are some of the top platforms for managing bulk WhatsApp campaigns and customer conversations
| Software | Best For | Starting Price | Free Plan | |
|---|---|---|---|---|
| ControlHippo | Businesses of all sizes | $20/user/month | Yes | |
| WATI | Small businesses | $49/month | No | |
| Interakt | E-commerce brands | $12/month | Yes (7-day trial) | |
| AiSensy | D2C brands | ?999/month | Yes | |
| DelightChat | Shopify stores | $49/month | No | |
WhatsApp Marketing Software Tools for Bulk Campaign
Here are some of the most popular WhatsApp marketing software tools for bulk campaigns
1. ControlHippo
ControlHippo solves a problem every growing team faces: customers messaging you from everywhere, WhatsApp, email, SMS, live chat, and your team scrambling to keep up. It pulls all those conversations into one inbox and adds AI to actually lighten the load. The AI handles routine questions, automates follow-ups, and helps your team respond faster. You get better at customer service without burning out your employees.
AI Capabilities
ControlHippo’s AI handles the repetitive things, FAQs, order tracking, and password resets. It learns from past conversations and pulls answers from your knowledge base to stay accurate and on-brand.
When things get complex, it hands off to your team with full context already loaded. The AI also reads conversation tone and flags urgent or frustrated customers, so your team knows what needs immediate attention.
Features
- Multi-user WhatsApp messaging
- Unified shared inbox
- WhatsApp bulk messaging
- Auto-reply
- Performance analytics dashboard
Pricing Details
- Basic Free (up to 3 users)
- Bronze $20/user/month
- Silver $28/user/month
- Gold Custom pricing for enterprises
Meta’s WhatsApp conversation charges apply separately based on message volume and recipient location.
Why Choose It
ControlHippo excels at team collaboration. Multiple agents can manage conversations without stepping on each other’s toes. The platform automatically prioritizes urgent messages. It integrates with your existing tools instead of forcing you to switch systems.
For ecommerce businesses, healthcare providers, and recruitment agencies, ControlHippo handles industry-specific workflows without customization.
2. WATI
WATI is a business messaging app that has built its reputation on simple setup and reliable performance for its customers. WATI is a suitable tool for small businesses without technical teams. They can launch campaigns in minutes.
AI Capabilities
WATI’s no-code chatbot builder uses natural language processing to understand customer intent. The bot handles basic questions automatically. It supports multi-language conversations and learns from corrections.
Features
- Shared team inbox
- No-code chatbot builder
- Broadcast messaging
- Shopify and WooCommerce integration
- Contact management
Pricing Details
- Growth $49/month (up to 3 users, 1,000 conversations/month)
- Pro $99/month (up to 5 users, 5,000 conversations/month)
- Business $299/month (up to 10 users, 25,000 conversations/month)
Why Choose It
WATI works for teams that need reliability over advanced features. The interface is straightforward. Setup takes minutes, not days. Support responds quickly when issues arise. Small retail stores, local service providers, and growing online shops get the most value from WATI’s pricing structure.
3. Interakt
Interakt is a WhatsApp CRM solution that focuses on e-commerce brands that need advanced automation for cart recovery and post-purchase engagement. It is a product launched by Jio Haptik to manage customer interactions on WhatsApp.
AI Capabilities
The AI recommendation engine suggests products based on browsing and purchase history. It personalizes message content for each customer. The chatbot qualifies leads before connecting them to sales agents.
Features
- Commerce-focused automation workflows
- Abandoned cart recovery sequences
- Order confirmation and shipping updates
- WhatsApp catalog integration
- Customer segmentation
Pricing Details
- Basic $12/month (1,000 conversations included)
- Growth $39/month (5,000 conversations included)
- Pro $79/month (15,000 conversations included)
Additional conversations charged at Meta’s rates plus markup.
Why Choose It
Interakt’s pricing makes it accessible for small e-commerce businesses just starting with WhatsApp marketing. The platform includes features that typically cost more on other platforms.
For fashion brands and restaurants with online ordering, Interakt’s commerce features work out of the box.
4. AiSensy
AiSensy is a WhatsApp marketing platform that uses the official WhatsApp Business API to communicate with customers. It targets D2C brands in India with affordable pricing and strong Shopify integration.
AI Capabilities
The platform uses AI for smart retargeting based on customer engagement patterns. It automatically segments audiences by response behavior. The chatbot handles customer support queries with context awareness.
Features
- Unlimited broadcast messaging
- Advanced audience segmentation and retargeting
- No-code chatbot and flow builder
- Live chat support with a multi-agent dashboard
- Shopify catalog sync to WhatsApp
Pricing Details
- Free Forever Plan Basic features with limited automation
- Basic ?999/month (?750/agent beyond 5 agents)
- Pro ?2,399/month (includes advanced features)
- Custom Enterprise pricing for high-volume users
WhatsApp charges (?0.88 per marketing message for India) are billed separately.
Why Choose It
AiSensy’s free forever plan lets small businesses test WhatsApp marketing without financial commitment. The platform doesn’t charge API access fees that other providers add.
Indian D2C brands get localized support, rupee-based pricing, and integration with popular Indian payment gateways.
5. DelightChat
DelightChat is a marketing and customer service tool that combines customer support and WhatsApp marketing for Shopify stores. It centralizes conversations from WhatsApp, Facebook, Instagram, email, and live chat.
AI Capabilities
AI-powered customer insights analyze conversation history to surface buying signals. The system automatically categorizes support tickets by issue type. Smart routing assigns conversations to the best-qualified agent.
Features
- Omnichannel inbox
- Customer timeline
- Team collaboration tools
- Pre-built automation
- Customer satisfaction surveys
Pricing Details
- Standard $49/month (2 members, 500 conversations)
- Plus $99/month (5 members, 2,000 conversations
- Pro $199/month (10 members, 5,000 conversations)
Why Choose It
DelightChat excels for Shopify stores that handle high support volumes across multiple channels. One inbox for all customer messages reduces response times dramatically.
Support teams see complete customer context, past purchases, support tickets, and conversation history across all channels.
Stop Losing Sales in Scattered Chats
Competitors close deals while your team drowns in WhatsApp chaos. ControlHippo unifies conversations, automates replies, and turns WhatsApp into your top revenue channel.
6. Brevo (formerly Sendinblue)
Brevo is a CRM and all-in-one digital marketing platform. It combines email marketing, SMS, and WhatsApp into one platform. Businesses already using Brevo for email can add WhatsApp without switching tools.
AI Capabilities
AI-powered send time optimization determines the best time to message each contact. Predictive analytics identify customers likely to convert. The system auto-generates message variations for A/B testing.
Features
- Unified platform
- Marketing automation workflows
- Advanced contact segmentation
- Transactional messaging
- Real-time reporting and analytics
Pricing Details
Contact the sales team for WhatsApp-specific pricing. Email and SMS plans start at $25/month. WhatsApp charges based on Meta’s conversation-based model.
Why Choose It
Brevo makes sense for businesses already invested in email marketing who want to add WhatsApp. You manage all marketing channels from one interface. Campaign data consolidates in one dashboard.
The platform works well for educational institutions and hospitality businesses that communicate through multiple channels.
7. Twilio
Twilio is a cloud communication platform as a service (CPAAS). It provides the infrastructure layer that powers many WhatsApp marketing platforms. Businesses with technical teams can build custom solutions on Twilio’s API.
AI Capabilities
Twilio offers AI APIs that developers integrate into custom applications. Natural language understanding, sentiment analysis, and conversation routing are available as separate services.
Features
- WhatsApp Business API
- Two-way messaging capabilities
- Template message management
- Link shortening and click tracking
- Delivery status webhooks
Pricing Details
Pay-per-message model with no monthly fees. Pricing varies by country and message type. Marketing messages cost more than utility messages. Service conversations (customer-initiated) are free.
Why Choose It
Twilio gives developers complete control to build exactly what they need. Large enterprises with technical resources can create sophisticated, custom WhatsApp experiences.
For businesses without development teams, Twilio’s complexity becomes a drawback. Consider turnkey solutions instead.
8. HubSpot
HubSpot is an AI-powered customer platform that integrates WhatsApp into its comprehensive CRM and marketing platform. Businesses using HubSpot for sales and marketing can add WhatsApp without third-party tools.
AI Capabilities
HubSpot’s AI generates message content, suggests optimal send times, and predicts which contacts are most likely to engage. The chatbot builder uses natural language processing to understand customer intent.
Features
- WhatsApp integration with HubSpot CRM
- Shared inbox
- Contact lifecycle tracking
- Template message builder
- Performance analytics and attribution reporting
Pricing Details
WhatsApp integration requires Marketing Hub Professional ($800/month) or Service Hub Professional ($450/month). WhatsApp messages are charged separately based on Meta’s pricing model.
Why Choose It
HubSpot makes sense for businesses already using their CRM. WhatsApp conversations sync directly to contact records. Your sales team sees WhatsApp chat history alongside emails and call logs.
Real estate agencies and advertising agencies benefit from HubSpot’s comprehensive client management tools combined with WhatsApp communication.
9. MessageBird
MessageBird is a cloud-based communication platform. It provides APIs for businesses to communicate with their customers. It also offers omnichannel communication for businesses that need WhatsApp alongside SMS, email, and voice.
AI Capabilities
The AI-powered inbox prioritizes urgent conversations. Sentiment analysis flags frustrated customers for immediate attention. The chatbot handles multi-step conversations and qualifies leads automatically.
Features
- Multi-channel messaging
- Visual journey builder
- Unified customer profiles
- Real-time APIs
- Team collaboration inbox
Pricing Details
Conversation-based pricing starting at $0.0565 per marketing conversation (India). Rates vary by country. An additional $0.01 per session and template message.
Why Choose It
MessageBird works for enterprises that communicate through multiple channels. You manage everything from one platform. Customer data unifies across all touchpoints. The platform handles nearly 500 billion messages annually. The infrastructure scales to support massive volume without performance issues.
10. Zoko
Zoko is an all-in-one platform that specializes in WhatsApp commerce for Shopify stores. The platform turns WhatsApp into a revenue channel and uses the WhatsApp API to help you do sales, marketing, and customer support.
AI Capabilities
ChatGPT-powered AI bot answers product questions and makes recommendations. The system automatically syncs product catalogs and enables in-chat purchases. AI analyzes conversation data to identify upsell opportunities.
Features
- Order notifications and tracking updates
- Broadcast messaging with segmentation
- Multi-agent shared inbox
- Pre-built e-commerce automation flows
- Click-to-WhatsApp ads
Pricing Details
- Starter $24.99/month (up to 5,000 conversations)
- Plus $99/month (advanced features, higher limits)
- Elite $499/month (enterprise features)
Shopify integration plugin costs an additional $4.99/month.
Why Choose It
Zoko transforms WhatsApp from a messaging channel into an active sales channel for Shopify stores. Customers browse products, add to cart, and complete purchases without leaving WhatsApp.
The platform achieves higher conversion rates than traditional e-commerce because it removes friction from the buying process.
11. Infobip
Infobip is a global cloud-based communication platform. It serves enterprises that need WhatsApp marketing at a massive scale with guaranteed uptime and dedicated support.
AI Capabilities
Enterprise-grade AI personalizes messages for millions of contacts simultaneously. Predictive analytics optimizes send times for each recipient. The platform uses machine learning to improve engagement rates continuously.
Features
- WhatsApp Business API
- Multi-channel campaign orchestration
- Advanced audience segmentation
- Real-time personalization
- Comprehensive analytics and reporting
Pricing Details
Custom enterprise pricing based on message volume, features, and support level. Contact sales for quotes.
Why Choose It
Infobip handles enterprise complexity that breaks other platforms. Banks, airlines, and major retailers rely on Infobip’s infrastructure for mission-critical customer communications.
If you send millions of WhatsApp messages monthly and need guaranteed delivery with dedicated support, Infobip justifies its premium pricing.
12. Gallabox
Gallabox is a customer engagement platform that helps businesses manage and automate customer communication on WhatsApp. It provides no-code WhatsApp automation with a focus on ease of use and quick setup.
AI Capabilities
Conversational AI agents behave like human representatives. The system trains on your business data to provide accurate responses. Advanced lead qualification happens automatically before routing to sales agents.
Features
- No-code platform with drag-and-drop builders
- Custom chatbot creation without coding
- Drip marketing campaigns
- Click-to-WhatsApp ads
- Marketing analytics and performance tracking
Pricing Details
- Starter ?799/month (basic features, up to 3 users)
- Growth ?2,999/month (5 custom chatbots, 6 users)
- Scale ?5,999/month (multiple WhatsApp numbers, advanced features)
- Custom Enterprise pricing
7-day free trial with free message credits available.
Why Choose It
Gallabox removes technical barriers to WhatsApp marketing. Non-technical teams can build sophisticated automation without hiring developers.
The visual flow builder makes it easy to map customer journeys and automate responses based on behavior.
How To Choose The Right WhatsApp Marketing Software For Your Business?
You can choose the right WhatsApp marketing software for your business by following the pointers below
1. Figure Out Your Main Need
Marketing campaigns or customer support focus? Need automation or prefer manual control? Local or global customers? Your use case dictates which features matter. E-commerce needs cart recovery. Service businesses need appointment scheduling. Support teams need multi-agent inboxes.
2. Check Your Technical Capabilities
Do you have developers on staff? Can you integrate APIs? Need pre-built integrations?
Platforms like Twilio offer flexibility but require technical expertise. Turnkey solutions like ControlHippo and WATI work out of the box with minimal setup.
3. Budget and Growth Plans
How many messages will you send monthly? How many team members need access? What’s your growth trajectory? Some platforms charge per user. Others charge per conversation. Calculate costs at your current volume and at 2x and 5x growth.
Free WhatsApp marketing tools exist but lack advanced features. Budget $50-500/month for small businesses, more for enterprises.
4. Integration Check
Does the platform integrate with your CRM? Your e-commerce platform? Your existing marketing tools? Native integrations save hours of manual work. API access lets you build custom connections if needed.
5. Automation Capabilities
Can you automate your most common workflows? Does the chatbot handle your FAQ categories? Can you build complex conversation flows? Test the automation builder during free trials. See if it matches your workflow requirements.
6. Compliance and Security
Does the platform help you maintain opt-in records? Is it GDPR-compliant? Does it offer data encryption?. Compliance isn’t optional. Choose platforms that build consent management and data protection into their core features.
7. Support Quality Test
How quickly does support respond? Do they offer phone support or just email? Is onboarding included? Test support during your trial period. Send questions and see how fast and helpful responses are.
How to Launch a WhatsApp Marketing Campaign?
Below are the steps on how you can launch a WhatsApp marketing campaign
Step 1: Define the Campaign Goal
What are you actually trying to achieve? More sales, less cart abandonment, or faster support?
Set specific, measurable targets. Goal determines content, timing, and calls to action.
Step 2: Secure WhatsApp Business API Access
Apply through the official Business Solution Provider. Chosen software usually handles applications.
Meta must approve the business profile. It takes 1-3 weeks, and you will need verification documents, a company Facebook page, and a dedicated phone number.
Step 3: Build a Legal, High-Quality Opt-In List
Collect explicit consent before adding contacts. Use website forms, in-store signage, checkout confirmations, and SMS campaigns. Document when and how each contact consented. WhatsApp enforces strict anti-spam. One violation can result in a permanent ban.
Step 4: Segment Your Opt-In Audience for Better Targeting
Don’t send identical messages to everyone. You have to segment them by purchase history, engagement, location, and lifecycle stage. New customers should get welcome messages, and active customers should get recommendations. You can send dormant customers messages to get them re-engaged. Create surveys for preference data to help you with better segmentation.
Step 5: Create, Personalize, and Approve WhatsApp Message Templates
WhatsApp requires pre-approved templates for business-initiated messages. Write a message, submit it through the platform, and Facebook reviews it. Approve/reject within 24 hours.
Personalize with variables like customer name, product name, and order number. Test different messages, seeing what resonates. Set greeting messages for first-timers. Create notifications for time-sensitive updates.
Step 6: Integrate Data & Set Up Automation for Two-Way Responses
Connect the platform to CRM and other sources. Set auto-responses for common questions. Build conversation flows guiding customers toward desired actions. You can create routing rules for specific team members based on customer type or inquiry category.
Step 7: Schedule, Send, Monitor & Optimize the Broadcast
Schedule for optimal timing. Monitor delivery, opens, responses, conversions real-time.
A/B test variations. Try different CTAs, lengths, and media types. Double down on what works. Drop what doesn’t. Track best-performing segments. Refine targeting based on results. Continuous optimization beats perfect first attempts.
How ControlHippo Elevates WhatsApp Marketing for You?
Your team needs a platform that actually works without months of training. ControlHippo’s interface takes minutes to learn, but the automation behind it is powerful enough to handle serious volume.
Built for Real Teams
- Multiple agents work together without tripping over each other
- Nothing slips through the cracks—every conversation is tracked
- CRM stays synced automatically
Grows with You
- Start free, scale as you grow
- Add team members without surprise fees
Works for Every Department
- Sales tracks conversations from the first message to the closed deal
- Support sees the full customer history, no repetitive questions
- Marketing launches campaigns and measures real revenue
Actual Support
- Real people help with setup and answer questions within hours
Any Industry
- E-commerce, healthcare, education, real estate, recruiting, and more
- Pre-built workflows so you’re not starting from scratch
Stop losing customers because your team is juggling five different apps. Turn WhatsApp into a channel that actually makes you money.
Updated : November 20, 2025
Bharat Baghel is a Demand Generation Manager with 8+ years of professional experience. He specializes in brand awareness campaigns across WhatsApp, Telegram, and Email, developing engaging content that builds audience reach and enhances brand visibility through strategic conversational marketing. He has also contributed insights to industry publications, including Smaily, Linkody, and SoftwareSuggest.