Senior Writer: Akshat Adani
WhatsApp has gained prominence in today’s business environment that emphasizes conversational commerce. With around 2 billion users worldwide, WhatsApp remains the most sought-after communication platform.
Owing to its wide reach and high click-through rates that range between 45-60%, businesses prefer WhatsApp to reach out to customers, send promotional messages, and broadcast updates about their products and services.
The timing of the broadcast is a crucial determinant of open rates and the success of the WhatsApp campaign. Read the blog to understand the best time to send broadcast messages through WhatsApp in Dubai.
Best Time to Send WhatsApp Broadcast in Dubai
We have curated the best time to send broadcast messages using WhatsApp in Dubai. Here is the summary.
Indian Time (IST)
9:00 am to 11:00 pm
|Send broadcasts during this time, as many people check their mobiles for notifications at the start of their day.
|7:30 AM to 9:30 AM
6:30 pm - 9:00 pm
|Ideal period for broadcasts as people tend to check their phones after work until bedtime.
|5:00 PM to 7:30 PM
09:30 am to 12:00 pm
|Customers have more leisure time during weekends, making this time slot suitable for higher engagement.
|8:00 AM to 10:30 AM
4:30 PM to 7:00 PM
|Appropriate slot for broadcasts as people relax and check notifications while preparing for the upcoming week.
|3:00 PM to 5:30 PM
While you know the best time to send broadcasts using WhatsApp in Dubai, here are slots you must avoid.
- You must refrain from sending broadcasts late in the night after 10:00 PM as it is an intrusion of privacy and people may not read your message.
- Skip broadcasts during holidays as it is noisy over there and people may miss out on important messages. Send holiday promotions way before the actual event. For instance, send Christmas offers before instead of sending them on Christmas day.
- Skip Mondays as people are usually busy with work and may not check promotional messages.
4 Tips to Choose the Best Time to Send Broadcast WhatsApp in Dubai
Unlike personal messages, professional ones may not reach the customer unless you time them appropriately. Following are the factors you must consider before you identify the best time to use WhatsApp in Dubai to reach out to customers.
1. Nature of the message
To understand the best time to send a WhatsApp broadcast, you must decode the nature of the message. For instance, when you send holiday-related promotions during the holiday season, the open rate may be higher.
The best way to send promotions and offers on broadcast is to analyze and determine the peak online hours when people are available to take immediate action.
2. Evaluate customer’s online patterns
The next way is to keep a tab on the online habits and mobile usage patterns of your target customers. Do they check their phones right after waking up in the morning? Or late in the night before they hit the bed? The best way is to experiment with different times and try to identify the peak engagement hours.
3. Weekday vs. Weekend
Weekends may be an appropriate time to send broadcasts as people check their phones often during leisure. However, to send professional messages, weekdays are better.
4. Customer’s schedules
Keep a tab on the schedule of your target audience and work out the timing around it. Avoid sending broadcasts during their working hours as many people choose to keep the mobile out then.
Around 87.4% of the UAE’s population is using WhatsApp, so it remains the preferred platform for business communication. The right time to send broadcasts on WhatsApp in Dubai varies based on the preferences and schedule of your target audience. Experiment with a few times to monitor the response and identify the best time for WhatsApp marketing.