Effective communication and interaction with your customers are key drivers of business growth.
One of the powerful ways to achieve this is through Facebook Messenger broadcast messages because over 32% of the global population now uses Facebook.
This makes Facebook Messenger a direct line to connect with large audiences worldwide. But how to send broadcast messages effectively?
Let us delve through the process of sending effective Messenger broadcasts.
When sending broadcasts, always personalize your messages by using the recipient’s name and tailoring content based on past interactions. This approach will significantly improve engagement rates and foster a stronger connection with your audience.
Why Should Businesses Use Facebook Messenger Broadcast?
Businesses using popular messaging platforms are new norms nowadays. It has a one-to-many messaging new feature, allowing only the creator to message with text, images, videos, voice notes, questions, polls, GIFs, and stickers. Here are some of the benefits of Messenger broadcasts for businesses:
- Instant Communication: Broadcasts enable real-time updates, ensuring your audience receives timely information about promotions, events, or important announcements.
- High Open Rates: Messages sent via Messenger have significantly higher open rates compared to emails, with some reports indicating up to 80% open rates for Messenger messages.
- Personalized Marketing: Businesses can segment their audience and tailor messages, increasing the relevance of communications and improving customer satisfaction.
- Cost-Effective: It’s a cost-effective way to reach a large audience without the need for extensive advertising budgets.
These advantages make the Facebook broadcast channel a vital tool for businesses looking to improve their communication strategies in both joined channels and suggested channels.
: Facebook Messenger CRM: A Detailed GuideKey Considerations for Creating Facebook Messenger Broadcast Messages
Now that you know why your business should use Facebook Messenger broadcast messages. Let us discuss what you should consider before creating a broadcast Facebook Messenger:
- Audience Segmentation: Identify the specific group of users you want to target. This helps you to send more relevant and new messages.
- GPDR adherence: Every business needs to abide by the Meta conditions for messages. By doing this, spam on these channels is prevented.
- The user needs consent: You must get the user’s permission before sending broadcast messages. A few ways to get it are the Messenger code, m.me link, and chat plugin.
- Message Content: Ensure your message is clear, concise, and adds value to the recipient. Avoid spammy content, as it can lead to higher opt-out rates.
- Messenger Tags: These messages allow you to send alerts outside of the 24-hour window. A few restrictions apply to these messages based on the tag you consider.
Facebook Messenger provides message tags that allow businesses to send non-promotional messages outside the 24-hour messaging window. Here’s how to send bulk messages on Facebook Messenger using message tags:
- Step 1: Select Your Audience: Use segmentation tools to choose the right audience.
- Step 2: Choose the Right Message Tag: Select the appropriate tag based on your message content.
- Step 3: Compose Your Message: Draft a new message that adheres to Facebook’s guidelines.
- Step 4: Use a Messenger Bot: Integrate the message tag into your bot’s workflow to automate the sending process.
- Step 5: Send Your Broadcast: Once everything is set, send your broadcast to your audience.
You cannot always use message tags to send bulk messages for all purposes. Here’s a breakdown of things for which you can use message tags:
| When To Use Message Tags And When Not To | |
|---|---|
| Use Message Tags For | Don’t Use Message Tags For |
| Upcoming events, updates, confirmations, and reminders | Promotional purposes |
| Order updates, including shipping statuses, payment status, and receipts | Information about past events |
| Updates for account application | Surveys, ratings, or voting |
| Request from a human agent to increase the message window's duration from 24 to 7 days. | Cross-selling and upselling |
Broadcasting with the correct tags ensures compliance with Facebook’s policies while allowing you to sustain effective communication.
Best Practices for Sending Broadcast Messages on Messenger
Now that you know how to send bulk messages in Facebook using message tags. Let us now discuss some of the best practices to maximize the effectiveness of your Messenger broadcasts:
- Frequency: Avoid overloading users with too many messages. This can lead to higher unsubscribe rates.
- Value–Driven Content: Ensure that every broadcast adds value to the recipient, whether it’s through useful information, exclusive offers, or important updates.
- Personalize messages: Use recipient names or data to create a more personal touch.
- Timing Matters: Send your messages at times when your audience is most active to increase open rates.
| People Tend To Buy During | |
|---|---|
| Evening | 45% |
| Afternoon | 25% |
| Midday | 13% |
| Morning | 9% |
| Late-night hours | 8% |
How to Broadcast on Facebook Messenger with ControlHippo?
Creating a successful Facebook Messenger broadcast campaign in ControlHippo is a simple process that can help you reach your audience effectively. Let us understand how to send a mass message on Facebook Messenger using ControlHippo:
Step 1: Log in to your ControlHippo account.
Step 2: Click on the campaign option in the side menu to access the campaign dashboard.
Step 3: On the campaign dashboard, click the “Create Campaign” button to begin setting up your campaign.
Step 4: Give your campaign a name and select the Facebook Business Manager Account you want to use for the campaign.
Step 5: Select the message type (Template selected) that you wish to send.
Step 6: Select the template message you want to send from the drop-down menu.
Step 7: Upload your followers/list of friends you want to share.
Step 8: Schedule your new broadcast campaign and select a date, day, and time for sending messages.
Step 9: Click the submit button to finalize your campaign.
Step 10: Monitor its progress from the campaign list page.
: How to Manage Multiple Facebook Accounts?Conclusion
In conclusion, broadcasting on Facebook Messenger is a powerful feature for businesses and individuals looking to connect with their large audience on Facebook and Messenger.
By understanding how to send bulk messages in Facebook Messenger and following best practices, businesses can increase their audience reach and improve their customer experience.
Businesses can use tools like ControlHippo to streamline the Messenger broadcast experience by providing a comprehensive solution for managing broadcast messages and analytics.
Frequently Asked Questions
To create a Messenger broadcast channel, you need to set up your Facebook pages, use a platform like ControlHippo, and segment your audience. After that, you can start sending broadcasts using the appropriate message tags.
Users can turn off broadcast messages by managing their notification settings in the Messenger app or opting out of messages from a specific page.
The duration of a Facebook Messenger broadcast isn’t limited by time, but it’s essential to stay compliant with Facebook’s policies regarding message frequency and content type.
Updated : September 18, 2024
Dharmik Joshi is a dedicated content writer with a focus on business communication solutions and omnichannel communication platforms. His strength lies in simplifying complex concepts and crafting engaging narratives that appeal to a broad audience. Dharmik’s passion for clear communication makes him a trusted voice in the communication technology space.
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