In a world where trust and speed define customer relationships, WhatsApp has quietly become an essential tool for businesses.
In fact, over 50 million businesses globally now use the WhatsApp Business app. But if you really want to stand out in that crowd, it’s not enough to just be there; you need that Green Tick badge.
It signals credibility, builds instant trust, and makes customers far more likely to engage. So, in this post, I’ll break down what the WhatsApp Green Tick is, why it matters, and exactly how your brand can get it.
WhatsApp Green Tick Overview
The WhatsApp Green Tick (now Blue) is a verified badge that signals a business’s authenticity on WhatsApp, boosting credibility and customer engagement. Here’s a quick breakdown of what it is, how it works, and how to get it.
How to Apply for the WhatsApp Green Tick?
- Step 1: Get access to the WhatsApp Business API
- Step 2: Complete your WhatsApp Business profile
- Step 3: Verify your Meta Business Manager
- Step 4: Enable two-factor authentication
- Step 5: Build brand presence and usage
- Step 6: Apply via Meta Business Manager
- Step 7: Wait for approval
Eligibility Criteria
- Have a verified Meta Business Manager
- Enable two-factor authentication (2FA)
- Build a strong online presence
- Follow WhatsApp’s commerce and platform policies
Benefits of Having a WhatsApp Green Tick
- Instant Credibility: Exhibits to clients that your business is trustworthy.
- Higher Engagement Rates: Boosts open and reply rates because people feel safe engaging.
- Increased Conversions: Customers tend to make more purchases when they see the badge.
What to Do If Your Application Gets Rejected?
Review the rejection note from Meta, fix gaps or missing info, improve your online presence, start more organic chats, ensure policies are followed, and reapply after a few weeks, or consult a BSP for expert help.
What Is The WhatsApp Green Tick Badge?
The WhatsApp Green Tick (Now blue) is also known as the Verified Badge or Green Badge. It is an official checkmark that appears next to a business’s name on WhatsApp. It confirms that the account has been verified by WhatsApp and belongs to a legitimate business entity.
This tiny icon is your digital credibility stamp. So, when this checkmark appears next to a business name inside WhatsApp’s Team Inbox, it signals that this account is authentic.
WhatsApp Business Account Types
If you’re running a business on the WhatsApp Business app, it’s important to know there are two kinds of business accounts. Between them, only one gets that coveted green tick on WhatsApp.
1. Regular Business Account
A regular business account lets you create a profile with your business name, description, and website URL. This option is great for basic customer chats, but here’s the catch: it does not come with a WhatsApp verified tick. Which means you’re not officially verified.
2. Official Business Account
An Official Business Account comes with the verified Green Tick badge next to your business name. It tells your customers you’re legit, trusted, and authenticated by WhatsApp itself. But to get this, you’ll need a WhatsApp Business API account and meet certain eligibility criteria.
Want that Green Tick faster? Start by registering your business with Facebook Business Manager and getting it verified there first — it’s a key requirement for the WhatsApp Business API. Once that’s done, apply for API access through a trusted WhatsApp Business Solution Provider (BSP).
How To Get A Green Tick On WhatsApp?
Obtaining a WhatsApp Green Tick?is not easy. There is a full-fledged process that your business must follow to get verified. Here’s a detailed guide to support you initially:
Step 1: Get Access to the WhatsApp API
In order to get the WhatsApp Green Tick, you must have access to the WhatsApp Business API. This API makes it possible to automate conversations and support customers at scale, like a real brand.
Step 2: Set Up Your WhatsApp Business Profile
Half-done profiles don’t get verified. So, once you have API access, fill out everything, including your business name, logo, website, contact information, and business description. Keep it clean, on-brand, and credible.
Step 3: Verify Your Meta Business Manager
You will need to get your Meta Business Manager verified by uploading documents like your business license or proof of incorporation. No doc means no WhatsApp verified tick.
Step 4: Enable Two-Factor Authentication
Activate two-factor authentication (2FA) on your Meta business account. It’s a requirement for the green tick and protects your business from cybersecurity threats.
Step 5: Build Brand Presence & Usage
WhatsApp’s not just checking your forms; it is also checking your brand’s online footprint. Brands with active media coverage, social media engagement, and organic customer buzz get approved faster.
Step 6: Apply for the Green Tick
Once the above-mentioned steps are sorted, head to Meta Business Manager and apply for your WhatsApp Green Tick. Make sure everything’s tight and up-to-date before you hit submit.
Step 7: Wait for Approval
Usually, reviews take a few days. If you’ve done the groundwork right, you’ll see that the verified WhatsApp Green Tick shows up next to your business name. With this account, you can start approaching your clients through WhatsApp interactive messages.
Note: As of July 2024, WhatsApp has changed the green tick verification badge to a blue tick verification badge.
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Eligibility Criteria For WhatsApp Green Tick Verification
Your business must fulfill some specific requirements to get the WhatsApp verified tick. So, when applying for a WhatsApp green tick, consider the following criteria:
| Eligibility Criteria | Description |
|---|---|
| Must use WhatsApp Business API | Only businesses using the WhatsApp Business API are eligible for the Green Tick |
| Verified Meta Business Manager account. | A verified Meta Business Manager account is required for the WhatsApp verification process. |
| Two-factor authentication enabled | Businesses must have 2FA enabled on their Meta Business Manager account for added security. |
| Recognizable brand | Businesses must have a strong online presence and be easily recognizable within their industry. |
| No policy violations | Businesses must adhere to WhatsApp's commerce policies and community guidelines. |
How To Apply via Different Methods
When it comes to scoring that WhatsApp Green Tick, there are two main ways to make it happen. Here’s how it works:
1. Via Meta Business Manager
Head to Meta Business Manager, locate your WhatsApp Business Account section, and submit your business details along with your official documents for verification. It’s straightforward, but your business profile, Meta verification, and two-factor authentication must be in place before you apply.
2. Via Business Solution Provider (BSP)
Prefer to skip the technical setup stress? Go through a Business Solution Provider (BSP).
These are Meta-authorized partners that handle everything from getting you onto the WhatsApp Business API to managing your Green Tick application. They’ll prepare your application, flag any missing requirements, and typically speed up the review process.
What to Do If Your WhatsApp Green Tick Application Gets Rejected?
So your WhatsApp Green Tick didn’t land on the first try? It might happen. But do not panic. Here’s exactly how to clean up your WhatsApp Business Web Account, improve your standing, and get that green verified badge next time you apply.
1. Review the Rejection Message from Meta
Meta doesn’t leave you guessing.
When your green tick application is denied, they’ll send a message explaining why. Don’t skim this, read it line by line. Was it missing documents? An unverified business profile? Or maybe your WhatsApp display name didn’t match your official business account? Spot the issue before you make your next move.
2. Correct Gaps or Missing Information
Most rejections happen because something tiny got missed. Double-check your WhatsApp Business API account, Meta Business Manager, and business settings.
Is your two-factor authentication on? Is your business name consistent across all your marketing channels and verified platforms? Make sure your business profile is polished, your commerce policy is followed, and your documentation is airtight.
3. Strengthen Online Presence
The truth is: WhatsApp verification badge isn’t just about forms; it’s about your brand’s credibility.
So, get active online. Land a feature in a niche blog. Drop customer testimonials on your socials. More customer engagement, more organic PR, and more authentic customer interactions boost your chances.
Officially verified WhatsApp accounts need visible digital proof of being legit.
4. Start More WhatsApp Conversations Organically
If you barely use your WhatsApp Business Platform and have zero organic chats, you’ll look like a ghost account.
WhatsApp loves active business accounts. Therefore, start more business-initiated messages, reply faster, and engage customers through relevant, valuable WhatsApp campaigns. You must show you’re using the platform for real customer communications.
5. Improve your WhatsApp Business Profile Completeness
A half-filled business profile won’t be qualified for a green tick. Add your logo, website, updated contact details, sharp business description, and accurate display name. Without a doubt, a clean, consistent, professional profile makes your green tick badge application way more convincing.
6. Ensure all Meta and WhatsApp Policies are Followed
This is where a lot of brands lose. Make sure you’re aligned with WhatsApp’s policies, Meta’s verification standards, and their commerce policy. Anything shady like fake accounts, mismatched info, dodgy business-initiated messages is an instant deal-breaker.
7. Reapply After a Few Weeks
Don’t rush to hit submit the next day. Take a few weeks, fix your gaps, grow your business account presence, and clean up your application. Then, reapply. If you’ve made the right moves, you’ll be in a much better spot to get that green tick verified status in a few days after review.
8. Consult a BSP or Third-Party Expert
A trusted Business Solution Provider (BSP) can help manage your WhatsApp Business API access, prep your green tick application, troubleshoot issues, and get you through the application process faster.
They’ve done it hundreds of times and know what Meta looks for in a verified business account.
Benefits of Having a WhatsApp Green Tick
Over 40 million users use WhatsApp business catalogues monthly to shop for products from their favorite brands. Indeed, getting a WhatsApp green tick can multiply your sales and turn out to be your cash cow.
Check out the points below to find out the benefits of having a WhatsApp green tick:
- Instant Credibility: That Green Tick badge tells customers you’re the real deal, not some random personal account or shady pop-up shop.
- Higher Open and Reply Rates: Your verified official WhatsApp business account naturally gets more customer engagement because people feel confident responding when they go through your WhatsApp catalogue.
- More Sales: When customers see that green check mark on your account, they buy quicker, book appointments, and trust your payment links without a second thought.
- Strengthens your Multi-Channel Presence: That little tick makes your brand look stronger across all marketing channels, improving trust and recall even outside of WhatsApp.
- Filters Out the Fakes: The WhatsApp verification badge helps you stand out from imposters, look more professional, and protect your brand’s reputation.
- Unlocks Advanced Business Tools: Once you have your WhatsApp Business API account verified, you get access to powerful features like business-initiated messages and rich WhatsApp campaigns.
Who Is Not Eligible For The WhatsApp Green Tick?
Usually, WhatsApp has specific eligibility criteria for brands seeking the Green Tick verification. Not all brands are eligible, and some categories of businesses and entities cannot apply for this verification.
Here are some examples of brands that typically can’t apply for the WhatsApp Green Tick:
| Reason for Ineligibility | Explanation |
|---|---|
| Unauthorized Businesses | Businesses without proper licenses or legal authorization are ineligible. WhatsApp verifies legit entities only. |
| Non-Personal Accounts | The WhatsApp Green Tick isn’t for personal accounts. It’s reserved for businesses, organizations, and public figures. |
| Inactive or Abandoned Accounts | Accounts with little to no activity aren’t considered. Verified accounts should be actively maintained. |
| Non-Profits Without Proper Documentation | Even non-profits need legal proof of status. WhatsApp may ask for registration or official paperwork. |
| Entities That Violate WhatsApp Policies | Accounts involved in spam, phishing, or violating WhatsApp’s policies will never be eligible for verification. |
In a world of crowded inboxes and copycat brands, the WhatsApp Green Tick (now Blue) is an instant trust builder. It tells customers you’re verified, credible, and worth their time.
If you’ve got a legit business, clean docs, and an active presence, you’re already halfway there. And if the setup feels messy, lean on a Business Solution Provider (BSP) to fast-track the process. Don’t just be on WhatsApp. Be verified, be trusted, and stand out.
Updated : July 2, 2025
Ayushi Bhandari is a content writer with extensive experience in business communication solutions. She focuses on creating engaging content about omnichannel communication and related fields. Her well-researched content delivers valuable insights, helping businesses improve their communication strategies and connect better with their audience.