WhatsApp has over 2.7 billion monthly active users and has evolved beyond personal messaging into a powerful business communication tool. WhatsApp Business provides companies with advanced features to engage customers, automate responses, and drive sales.
From automated messages to in-app purchases, WhatsApp Business is a game-changer for brands of all sizes. This detailed blog explores the top 10 WhatsApp Business features you should leverage in 2025 to streamline customer interactions, boost engagement, and enhance conversions.
Top 10 WhatsApp Business Features
WhatsApp Business offers a range of features designed to enhance customer communication, automate responses, and drive sales. From setting up a professional business profile to leveraging automated messages, product catalogs, WhatsApp Team Inbox, and in-app purchases, these tools help businesses streamline operations and improve engagement.
Below are the top 10 WhatsApp Business features that can enhance how you interact with customers in 2025.
1. Business Profile
A WhatsApp Business Profile acts as a digital storefront, allowing businesses to provide essential information in one place. Companies can display their business name, logo, description, address, operating hours, website link, email, and services. This makes it easier for customers to find and connect with them.
This feature enhances brand credibility and builds trust, ensuring customers have access to accurate business details.
Additionally, a well-optimized WhatsApp Business Profile improves customer experience by eliminating the need for repeated inquiries about basic business information. It also makes businesses appear more professional, strengthening their brand identity.
Use Case: A local bakery can add its menu, website, and contact details to its WhatsApp Business Profile, allowing customers to browse available items and place orders seamlessly.
Similarly, a real estate agent can list their available properties and provide direct links for inquiries, making the buying process more efficient.
2. Greeting and Away Messages
The WhatsApp Business App enables businesses to maintain 24/7 customer engagement with automated greetings and away messages, ensuring seamless communication even when they are not actively responding.
- Greeting Messages automatically send a welcome message when a customer reaches out for the first time or after 14 days of inactivity. This helps create a positive first impression and sets expectations for further communication.
- Away Messages notify customers when the business is unavailable, keeping them informed about response times. These messages can also redirect customers to alternative support options like a website, FAQ page, or chatbot, ensuring uninterrupted assistance.
By leveraging WhatsApp Business features, companies can enhance customer experience, reduce response delays, and improve efficiency.
3. Quick Replies
Quick Replies in the WhatsApp Business Platform allow businesses to save and reuse frequently used responses, ensuring faster and more efficient communication. Instead of typing the same answers repeatedly, businesses can create predefined responses for common customer queries and send them instantly by using a shortcut.
This feature is particularly useful for handling FAQs, order confirmations, pricing details, and support requests, improving customer satisfaction and response time. Businesses using the WhatsApp Business API can integrate Quick Replies with their CRM or chatbot to provide an even more seamless experience. Additionally, WhatsApp Read Receipt helps businesses track message delivery and ensure customers have seen important updates, enhancing communication transparency.
By streamlining responses, businesses can focus on personalized interactions and sales rather than typing repetitive messages.
Use Case: An e-commerce store can configure an Away Message outside working hours, informing customers that they will receive a response the next business day. It can also include a link to an FAQ page or self-service chatbot to assist with common inquiries.
4. Contact Labels
Contact Labels in WhatsApp Business Solutions help businesses organize chats efficiently by tagging conversations with different categories. This feature allows businesses to label contacts based on their status, such as “New Customer,” “Pending Order,” “Follow-Up Required,” or “VIP Client.” By categorizing conversations, businesses can prioritize responses, track interactions, and improve workflow management.
Additionally, using Contact Labels alongside Interactive Business Messages—such as buttons for quick replies or automated actions—further enhances customer engagement. Businesses can also schedule follow-ups during specific business hours, ensuring timely communication without missing any potential leads.
Use Case: A small online store can use WhatsApp Contact Labels to separate new leads, active customers, and high-value clients.
For example, a “Pending Payment” label can help remind customers about incomplete orders, while a “VIP Client” label ensures priority service during business hours. This streamlined approach boosts efficiency and improves customer retention.
5. Product Catalog
The Product Catalog feature allows businesses to create a digital storefront within WhatsApp, where they can display products with detailed images, prices, and descriptions. This feature enables businesses to organize their offerings and make it easier for customers to browse, inquire, and place orders directly through the app.
By setting up a catalog in their personal business account, businesses can enhance their communication and provide a seamless shopping experience.
The feature is designed to boost engagement, improve sales conversion, and make it simpler for customers to make purchases.
To set this up, businesses can access the business settings in WhatsApp, navigate to the catalog section, and start adding products. This tool is particularly useful for retailers, small businesses, or service providers looking to expand their reach and provide a modern shopping experience.
Optimize your WhatsApp Business Strategy with ControlHippo
Start using powerful WhatsApp features today to enhance communication, boost engagement, and grow your business.
6. Cart and In-App Purchases
WhatsApp’s Cart and In-App Purchases feature simplifies the shopping experience by allowing customers to add multiple items to their cart and complete transactions directly within the app. Businesses can now guide customers through a seamless purchasing process without needing to direct them to external websites, making it easier and faster to make a purchase.
The customer can securely pay directly through WhatsApp, reducing friction and increasing sales conversion.
This feature streamlines the customer journey, offering convenience and an enhanced shopping experience. By using this tool, businesses can provide a direct, user-friendly way for customers to shop and pay, all within WhatsApp’s familiar environment.
7. WhatsApp Broadcast
The WhatsApp Broadcast feature allows businesses to send bulk messages to multiple contacts without the need to create a group. This feature is perfect for reaching out to a large audience with personalized communication while maintaining privacy and organization.
When a business sends a message via broadcast, only recipients who have saved the business number in their contacts will receive the message, ensuring a targeted and effective communication strategy.
Use Case: A restaurant can leverage the Broadcast feature to send out updates about new menu items, special offers, or seasonal promotions directly to their customers.
For example, the restaurant can send a message about a new dinner special or a limited-time discount to all customers who have interacted with the restaurant on WhatsApp. This helps the restaurant stay top-of-mind and encourages repeat business.
The Broadcast feature helps businesses efficiently communicate with their audience, fostering customer engagement without the need for group chats.
8. Short WhatsApp Links
The Short WhatsApp Links feature enables businesses to create custom, shortened URLs that lead directly to a WhatsApp chat with their business. These links can be easily shared on websites, social media profiles, emails, and other digital platforms.
By using a short link, businesses make it simple for potential customers to initiate a conversation without needing to save the business’s number or open WhatsApp manually.
Use Case: A real estate agent can use a Click-to-Chat link in their Instagram bio to allow potential buyers to instantly inquire about property listings. Instead of having to search for the agent's contact information, interested buyers can click the link and start a conversation directly on WhatsApp.
This feature enhances customer convenience, increases response rates, and helps businesses streamline lead generation.
Short WhatsApp links make it easier for businesses to connect with customers quickly, boosting engagement and improving customer service.
9. Click-to-WhatsApp Ads
Click-to-WhatsApp Ads allow businesses to integrate a WhatsApp chat button directly into their Facebook and Instagram advertisements, enabling immediate interaction with potential customers. This feature drives direct engagement by allowing users to click the ad and start a conversation with the business in WhatsApp.
It creates a seamless transition from ad viewing to customer interaction. It enhances lead generation and simplifies the sales process by eliminating friction points.
Use Case: An automobile dealer can run Click-to-WhatsApp Ads to let potential buyers quickly book test drives or inquire about car models. By clicking on the ad, interested customers are directed to a WhatsApp chat where they can schedule appointments, ask questions, or request more details, all in real-time.
This feature helps businesses capture leads instantly and deliver personalized responses, improving customer experience and conversion rates.
Click-to-WhatsApp Ads are a great addition to the growing list of WhatsApp new features, boosting sales and customer engagement with WhatsApp for Business features.
10. Message Statistics
The Message Statistics feature on WhatsApp Business provides valuable insights into the performance of messages sent to customers. It tracks key metrics such as message delivery rates, open rates, and response times, allowing businesses to evaluate the effectiveness of their communication and refine their strategies.
By analyzing these statistics, businesses can gain a better understanding of customer behavior, preferences, and overall engagement.
Use Case: A customer support team can use message statistics to monitor response times and open rates. For example, if the open rate for certain types of messages is low, the team can adjust the content or timing to improve engagement.
Similarly, analyzing response times can help the team identify areas for improvement in response efficiency, leading to quicker replies and better customer satisfaction.
Message statistics help businesses continuously optimize their messaging strategies and enhance overall customer experience.
11. Connecting with Facebook & Instagram
When you run a business, being present where your customers already are makes a big difference. And linking your WhatsApp Business account with Facebook and Instagram presence exactly does that. With these WhatsApp Business account features, you can add a “Message us on WhatsApp” button on your Facebook Page. You can also show your recent Insta posts inside WhatsApp to keep your contact options clear and unified.
What this means for you: a seamless path for followers to slide into conversation instead of scrolling past. When someone taps that button, they land in a chat and are not lost in another app or webpage. And when you consistently link all three platforms, your brand begins to feel more connected and trustworthy.
Example: A small clothing store promotes products on Instagram daily. Many customers ask for size options in the comments. With a WhatsApp button on Instagram, they can now message the store instantly.
12. WhatsApp Payments
Imagine your customer can ask for a product and chat directly with you on WhatsApp. Also, complete the payment – all without leaving the app. That’s the kind of power the WhatsApp Business features offer. Many businesses use WhatsApp payment links or UPI intents right in the chat. This makes the checkout process simpler and faster.
For you, this means fewer hurdles. No redirecting customers to another site, and more immediate conversions while the conversation is still fresh. Plus, it helps you present a modern customer experience that customers expect today.
Example: A home-baker receives a message asking about a cake. She doesn’t have to redirect the customer to a website. She can just send the payment link in the chat right away.
13. WhatsApp Business Platform (API)
The WhatsApp Business Platform, also known as the API, is built for growing teams. On it, multiple agents can handle the same WhatsApp number. It also connects WhatsApp with CRMs and customer support tools.
You can send automated notifications, alerts, shipping updates, or OTPs. You can also manage a high volume of chats without losing messages. This is useful when your business starts growing. The API helps you create a more organized communication system.
Example: An e-commerce brand handles hundreds of order queries every day. With API access, their support team works from one dashboard.
14. Automated Messaging
With automated messaging, your WhatsApp account works even while you are asleep. You can set a greeting message to welcome new chats. You can also create an away message for after-hours responses. These simple automations save time and give customers clarity.
For you, this means you won’t miss a lead just because you were offline or tied up. Customers get an acknowledgement, know what to expect, and feel exactly taken care of. When you get back online, that establishes trust and prepares the ground for real dialogue.
Example: Start simple: a welcome message (“Thanks for reaching out! We will get back to you shortly.”) An away message: “We are currently offline - expect a reply by tomorrow 10 AM.” Then you can also gradually add more: FAQ bots, follow-up prompts, shopping cart nudges. Before you know it, your WhatsApp is doing part of the customer care for you.
How to Get Started With WhatsApp Business App?
Getting started takes only a few minutes, and no technical expertise is required to set it up. Let’s see how to set up and how WhatsApp Business works:
- Step 1: First, download the free WhatsApp Business app from the Google Play Store or Apple App Store. Then open the app and agree to the terms. Once that is done, you are ready for the next step.
- Step 2: Next, register by entering your business phone number. You will receive a verification code. Enter it and confirm your business number. Make sure that the number is one that your customers can recognize or reach easily.
- Step 3: After verification, set up your business profile. Add your business name, logo, or photo, description, contact info, and working hours. This helps customers understand who you are and what you offer at a glance.
- Step 4: Once you have completed these basics, you are ready to explore the features: create greeting messages, set away replies, build a simple product catalog, and link whatever makes sense for your business. It is quick and gives you a solid start.
ControlHippo: Smart WhatsApp Features to Help Your Business
Discover how WhatsApp features can enhance your business communication, streamline customer interactions, and drive sales. Learn about the powerful tools that can help businesses improve customer engagement and operational efficiency.
1. Automated Greetings and Away Messages
ControlHippo enables businesses to set up automated greetings and away messages, ensuring prompt communication with customers. Automated greetings provide instant responses when a customer first reaches out, making them feel welcome, even if a representative isn’t immediately available. Away messages notify customers when a business is closed or unavailable, managing expectations for response times.
2. Message Templates and Quick Replies
ControlHippo’s message templates and quick replies allow businesses to send pre-configured, structured messages for quicker and more efficient communication. These templates ensure consistency, compliance, and faster responses, particularly for frequently asked questions or routine updates. Additionally, WhatsApp Business Web enables seamless messaging management across devices, improving accessibility and team collaboration.
3. Bulk Messages
The bulk messaging feature on ControlHippo lets businesses send messages to thousands of customers at once without the risk of getting blocked. This feature is particularly useful for promotions, updates, and notifications to a large audience, ensuring efficient communication.
4. Assign Chat
ControlHippo allows businesses to assign chats to different team members, ensuring that the most appropriate person handles each customer inquiry. This feature helps manage customer queries effectively and ensures quick responses by the right team members.
5. Customer Segmentation
ControlHippo’s customer segmentation tool allows businesses to categorize WhatsApp contacts based on behavior, past purchases, or previous inquiries. This helps tailor messaging for specific customer groups, enhancing the relevance of communication and boosting engagement.
Conclusion: Enhancing Business Communication with WhatsApp
WhatsApp Business is revolutionizing customer communication with features that automate responses, enhance engagement, and boost sales. Whether you’re a small business or a large enterprise, leveraging WhatsApp Business and ControlHippo can help you build stronger customer relationships and increase conversions.
Updated : November 18, 2025
Supriya is a proficient content developer with significant expertise in the domain of omnichannel communication solutions. She has a proven track record of delivering insights that empower organizations to optimize customer engagement. Passionate about the evolving landscape of business communication technology, Supriya stays at the forefront of trends in the field.