WhatsApp is taking the world by storm! With multiple facets, like WhatsApp Business, being introduced, companies have been using this platform more than ever. It is projected that 3.6 billion US dollars will be spent on WhatsApp’s Business platform by 2024.
WhatsApp Business’s popularity is due to the innumerable features it offers —one of them being WhatsApp business labels.
Do you remember marking the main lessons before your exam to find them when necessary? WhatsApp business labels do exactly that! It organizes your chats and messages to help you find them in need.
We’ll now learn more about WhatsApp labels and find out ways to create them.
Maximize your business growth with WhatsApp Business labels. Streamline communication, personalize engagements, and boost team efficiency. Link ControlHippo for advanced customization. Use labels wisely to navigate the sales funnel, supervise crucial messages, and deliver better customer service.
How To Set Up Your WhatsApp Business Labels?
Depending on which operating system you use, there will be some differences in how to set up your new labels for WhatsApp Business.
For Android Users
Creating a label on Android requires a long press on the desired message or conversation, selecting “Labels,” and either adding a new label or choosing an existing one, with a maximum limit of 20 labels.
To locate tagged content, you need to navigate to “Chats,” select “More Options,” and then apply “Labels.” It is necessary to tap on the desired label. In a conversation, you can access the group icon or the profile image.
To handle labels on an Android device, navigate to the Chats tab’s “More Options” section and select “Labels.” Choosing “More Options” after tapping on a label lets you change or remove its color and title.
Performing actions on labeled items is accomplished by clicking and holding them. As with iOS, multiple labels can be assigned to the same item.
For iOS Users
To create a label, navigate to the entire “Chat” section, swipe downward, tap “Labels,” and then choose “Add a New Label.” Input the desired title and click “Save,” with a maximum of 20 labels permitted.
Applying a label to a conversation or group involves swiping left on the chat, choosing “More,” and then selecting “Label Chat.” For labeling a message, perform a long-press on the message, click “More,” and then opt for “Label.”
To manage labels, select “Labels” by swiping down from the top of the “Chats” page. Simply pick a label and press “Edit” to make modifications, including changes to color, title, or deletion. The same item can have a number of labels applied to it.
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5 Benefits of Using WhatsApp Business Labels?
WhatsApp Business labels are crucial in streamlining and enhancing communication. WhatsApp business tags offer multiple benefits to elevate your business’s efficiency and customer service. Let’s take a look at a few main reasons why you should use labels WhatsApp business.
1. Organized Communication
WhatsApp Business labels categorize and organize chats effectively. It allows us to label conversations based on the nature of inquiries, like “New Orders,” “Customer Support,” or “Pending Payments.” This organized approach to the label menu ensures that teams can prioritize and address issues promptly, leading to improved response times and customer satisfaction.
2. Personalized Customer Engagement
Leveraging WhatsApp label chat helps personalize interactions with customers. By categorizing contacts into segments like “VIP Customers” or “Frequent Shoppers,” you can tailor your messages to specific groups and deliver targeted promotions, updates, or exclusive offers.
3. Efficient Follow-ups
Tracking and managing follow-ups is made seamless with label chat WhatsApp business. You can label conversations with statuses like “Follow-up Needed” or “Awaiting Customer Response,” ensuring that no query slips through the cracks.
It helps maintain a consistent and reliable follow-up process and demonstrates your commitment to resolving customer issues promptly.
4. Team Collaboration
WhatsApp Business labels facilitate effective collaboration within your team. By categorizing and labeling conversations, different team members can quickly grasp the context of certain messages, enabling a smoother transition between the team. It reduces miscommunication and improves overall teamwork.
5. Performance Analysis
Analyzing the performance of customer interactions is crucial for refining business strategies. WhatsApp Business labels provide insights into the volume and nature of conversations in each category.
With the use of this data, you can spot trends, evaluate the success of your outreach initiatives, and make smart decisions that will improve your strategy for engaging customers overall.
You May Also Read: Leverage WhatsApp CRM for Enhanced Customer Engagement
What Can I Do With WhatsApp Business Labels?
You use labels to organize your conversations on WhatsApp Business. You can tag your chats based on their type or stage. For example, you can label chats as New Customer, Pending Order, or Payment Done. This way, you instantly know what each chat is about.
You can also group customers who have similar needs. It helps you track follow-ups and handle multiple conversations smoothly. Another benefit is faster response time. When your chats are sorted, you don’t have to waste time scrolling through messages.
And if you run a small business, this can be a game-changer. It keeps your inbox neat and helps you focus on what matters – your customers.
How To Apply WhatsApp Labels To Chats?
It is very simple to add labels to your chats. It just takes a few taps:
- Step 1: Open your WhatsApp Business app and select the chat that you want to label.
- Step 2: Then tap the three dots at the top right.
- Step 3: Choose Label chat from the menu.
- Step 4: Now, pick whether there is an existing label or create a new one. Once you apply it, the label appears right above the chat.
You can also label multiple chats at once. Just press a bit longer to select several chats and then add a label to all of them together. This will help you stay organized every day. Plus, it ensures that you always know which customers need your attention first.
How To Sort By Labels?
It becomes much easier to find chats once you have added the labels. You can also sort your conversations by labels with a few steps:
- Step 1: Open your WhatsApp Business app.
- Step 2: Tap on the menu icon and then select Labels. There you will see a list of labels you have created.
- Step 3: Now, tap on any label. You will only see the chats that are tagged under it.
For example, if you tap Pending Payment you will instantly see all customers who are waiting to complete their payment. This way of sorting helps you stay focused. You can check updates, reply faster, and manage your workflow without any confusion.
Especially when you have to handle many customers daily, this becomes very useful.
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Streamline conversations, assign labels, and manage customer chats from one unified dashboard.
How To Use Customized WhatsApp Business Labels Using ControlHippo?
Labels play a crucial role in WhatsApp Business, and with ControlHippo, you can enhance their capabilities further. To start, you can link your ControlHippo inbox with the WhatsApp Business API, ensuring that all your WhatsApp messages land directly in your inbox.
This setup allows multiple customer service agents to handle incoming customer conversations, using WhatsApp labels to understand how to best assist each customer.
ControlHippo is an AI Business chat platform that takes WhatsApp Business to the next level. With this, you don’t need to manage your labels manually. You can customize and automate them right from your ControlHippo dashboard.
- Step 1: Connect your WhatsApp Business account with ControlHippo.
- Step 2: Open your dashboard and go to the Labels section.
- Step 3: Create labels according to your workflow. For example, use names like Hot Lead, Repeat Buyer, or Follow-Up Due.
- Step 4: Based on these labels, assign chats to your team members.
- Step 5: Use automation rules to apply labels automatically.
For instance, when a customer makes a purchase or asks for support, ControlHippo can tag it for you. By following these steps, you can reduce the likelihood of missing leads or messages and save time.
Conclusion
Understanding how to set up WhatsApp Business labels on different operating systems, like Android and iOS, is crucial to leveraging their full potential.
Moreover, integrating ControlHippo with WhatsApp Business labels takes the benefits to the next level. By linking your ControlHippo inbox with the WhatsApp Business API, you empower multiple customer service agents to deliver personalized service efficiently.
From monitoring outstanding payments to tracking clients’ progress through the sales pipeline, WhatsApp labels are versatile tools for effective customer relationship management. WhatsApp Business labels improve business operations by managing important messages and avoiding confusion with tailored messaging.
Regain control of your business communication today!
Frequently Asked Questions
To create a new label in WhatsApp Business, open the app and tap More options. Then go to Labels and tap the Add icon. Enter a name for your label, choose a color to make it easy to identify, and finally tap Save to finish setting it up.
Labels help you keep your chats organized, much like folders. They allow you to group customers based on things like their order status, whether they’ve completed payment, or the type of query they’ve raised.
Yes, you can! WhatsApp Business Labels let you rename the existing labels or create new ones with names that fit your workflow. You can also choose different colors to make them stand out. It is a great way to visually separate customer types or business stages at a glance.
You can create up to 20 labels in the WhatsApp Business app. That is usually enough to cover most of the business needs - from sales to support queries. If you need more flexibility or automation, ControlHippo can help you manage and customize labels beyond WhatsApp’s basic limit.
To add a label to a customer chat, open the chat you want to organize, tap the three dots in the top-right corner, and select Label chat. From there, choose an existing label or create a new one if needed.
Updated : November 18, 2025
Priya Naha is a skilled technical content writer with a specialization in business communication and omnichannel communication platforms. Her expertise lies in translating complex concepts into clear, engaging content that resonates with diverse audiences. Focused on business communication solutions, Priya excels in delivering informative and practical insights through her writing.