Customers are the most crucial aspect of any business. A company’s relevance and popularity in the industry depends on the customers. Did you know that successful B2B customer engagement results in a 63% decrease in customer attrition for businesses? Additionally, they accomplished a 50% increase in productivity and a 55% increase in market share.
But engaging customers in your business is one of the most challenging things to do! However, things get much easier with customer engagement platform.
Let’s gain an in-depth understanding of customer engagement platform. We’ll also take a look at the top 12 customer engagement platforms that’ll help your business improve customer relationships in no time!
Consider the preferences and requirements of each customer while creating interactions and content. It improves customer satisfaction while also increasing the possibility of conversions and enduring loyalty, making your engagement initiatives more successful and significant.
What is Customer Engagement Platform?
Client engagement software is an essential tool for companies trying to establish and maintain strong relationships with their consumers. With the help of this advanced software, businesses can communicate with their clients via multiple platforms like chat, social media, email, and others. The software acts as a link between a business and its customers, promoting engagement, consistency, and brand advocacy.
Customer engagement platform is a strategic asset in a competitive market. It gives companies the ability to build enduring relationships with customers, increase sales, and achieve sustainable growth. Investing in customer engagement platform is crucial for staying ahead in the customer-centric environment with evolving technology.
Top 12 Customer Engagement Platform for Businesses
Whether you’re searching for a way to interact with customers or improve your customer self-service options, there are undoubtedly multiple software options to assist you.
Here are a few of the top client engagement software available.
Our selection process for [Customer Engagement Software] is conducted by carrying out thorough research and scrutiny. These tools are selected based on usability and satisfaction factors, which include features, ease of use, ratings, and reviews from SoftwareSuggest, G2, and Capterra. We are committed to helping businesses make informed decisions to enhance their operational efficiency and productivity.
1. ControlHippo
ControlHippo is a shared inbox WhatsApp that aids businesses to easily connect with customers. Users can easily manage multiple WhatsApp accounts, integrate WhatsApp with customer relation management (CRM) platforms, and obtain insightful information via actionable analytics. This client engagement software is robust yet easy to use, and can help you save time.
Support and sales teams use ControlHippo to personalize conversations with customers on Whatsapp. From e-commerce to healthcare, ControlHippo is an idea customer engagement platform for various industries.
Features of ControlHippo
- Whatsapp business web
- Whatsapp bulk messages
- Multiple user access
- Whatsapp auto-reply
- Analytics
Pros
- Offers excellent customer support to users.
- Easy and simple integration of contracts and license management.
- Enables teams to have tailored WhatsApp interactions with clients.
- Offers powerful analytics and reporting tools.
Cons
- Offers limited customization options.
- Has technical glitches at times.
Pricing
- Free Trial: 10 days
- Bronze: $20 Per user/month billed annually
- Silver: $28 Per user/month billed annually
- Gold: Contact Us
*Pricing accurate as of: 09-03-2025
2. DialPad
DialPad is a sales interaction software that leverages AI to boost the productivity of your sales force. An omnichannel platform in which all your communication channels can be integrated into the system, enabling you to keep track of every contact from a single dashboard. Dialpad is a marketing automation tool that aids in providing personalized customer journeys across multiple channels.
Every chat is accurately transcripted by AI to instruct sales representatives on handling various circumstances, thus raising employee engagement.
Features
- Instant messaging
- Assessment management
- Call monitoring
- Automatic outbound dialer
- Call scheduling
Pros
- Users can save time by having Dialpad Ai transcribe voicemails.
- Setting it up and configuring it is quite simple.
- Acts as a customer success platform by providing effective customer support.
- It offers an SLA of 100% uptime. Your teams can be kept operational 24/7.
Cons
- The usability and the call quality might occasionally be erratic.
- Some functions are not available on Android and IOS.
Pricing
- Standard Plan: $15 per user per month
- Pro Plan: $25 per user per month
3. Pendo
Pendo is a customer engagement solution for product engagement. It assists companies in improving the user experience through analytics, in-app tutorials, polls, and road mapping.
The platform’s analytics tools enable teams to better understand user behavior, visualize user pathways, and segment user databases. Additionally, Pendo enables interfaces with other programs like CRMs, business intelligence platforms, and product tools. It assists you in gauging customer mood through NPS surveys by using customer data across multiple channels.
Features
- Real-time reporting
- Retroactive reporting
- Segmentation
- Custom reports and dashboards
- Surveys and feedback
Pros
- It's simple to use, adaptable, and intuitive.
- Pendo is suitable for businesses of all sizes and industries.
- The platform has a helpful and responsive support staff.
- It enables teams to keep track of, record, and examine user engagement in their entire customer journey.
Cons
- Certain users face some performance issues on the web-based portal.
- The app is buggy at times.
Pricing
- Free plan available
- Starter: $7,000/year
- Growth: custom pricing
- Portfolio: custom pricing
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4. FreshChat
FreshChat is a modern client engagement software. It streamlines customer conversations across multiple channels. Businesses can connect via web, mobile, and social messaging apps. This boosts user experience and engagement. AI-powered chatbots handle queries quickly. A unified inbox consolidates all messages in one location. This allows teams to respond more quickly and effectively.
FreshChat also offers proactive messaging, allowing businesses to reach out to customers before they even ask. This improves engagement and builds stronger relationships. It also increases customer satisfaction. The platform is simple, smart, and highly effective.
Key Features
- Multichannel messaging
- AI-powered chatbots
- In-app messaging
- Customizable chat widgets
- Analytics and reporting
Pros
- Easy to integrate with various CRM tools.
- AI bots help automate repetitive tasks.
- Offers proactive messaging for customer engagement.
- Supports multi-language chats.
Cons
- The interface may lag during high traffic.
- Limited features in the basic plan.
Pricing
- Growth Plan: $19 per user per month
- Pro Plan: $49 per user per month
- Enterprise Plan: $79 per user per month
5. Twilio
Twilio is a versatile client engagement software. It helps businesses create personalized customer experiences. You can use SMS, voice, video, and messaging apps. Its developer-friendly APIs make integration simple. It fits easily into existing systems. This helps businesses scale communication channels smoothly.
Twilio also focuses on security and flexibility. It offers end-to-end encryption to protect data. Its flexible APIs allow full customization. Businesses can customize the platform to suit their needs.
Key Features
- Programmable messaging (SMS, MMS, WhatsApp)
- Voice API for calls
- Video API for real-time video interactions
- Two-factor authentication (2FA)
- Flex (cloud-based contact center)
Pros
- The pay-as-you-go pricing model is economical.
- Facilitates worldwide communication.
- Simple integration with third-party services apps.
- High scalability for growing businesses.
Cons
- Requires technical expertise for setup.
- Charges can add up with high usage.
Pricing
- SMS: Starts at $0.0079 per message
- Voice Calls: Starts at $0.0085 per minute (receive) and $0.014 per minute (make)
- WhatsApp Messages: Starts at $0.005 per message
6. Drift
Drift is a cloud-based platform that helps organizations streamline sales procedures and increase customer loyalty by adding live chat windows to websites. It offers a conversational platform for marketing and sales that enables companies to interact with clients in real time. It supports customers in generating qualifying leads, quickening the sales cycle, and providing a contemporary purchasing experience.
Drift enables organizations to have the appropriate discussion with customers at the appropriate time, location, and place.
Features
- Access controls/permissions
- Activity tracking
- Calendar management
- Campaign management
- Campaign personalization
Pros
- Relates to clients in a timely manner.
- Assigns the proper specialist to chats.
- Offers good engagement with visitors.
- Aids in boosting conversion in a convenient manner.
Cons
- The metrics and reporting needs simplification.
- There are technical glitches at times.
Pricing
- Premium: $600 per month
- Enterprise: custom quote
Enhance Engagement with ControlHippo!
Boost customer interactions and build lasting relationships with the right engagement tools.
7. Front
Front is a platform for customer operations that enables companies to streamline communication and provide top-notch service at scale. It blends a CRM’s automation and insights with an email inbox’s simplicity. Front combines the effectiveness of a help desk and the comfort of email with automated workflows and real-time cooperation behind the scenes to expedite customer communication.
Features
- Alerts / escalation
- Macros/templated responses
- Multi-channel communication
- Service Level Agreement (SLA) management
- Issue tracking
Pros
- Manages bulk emails in shared mailboxes within an organization.
- Easy to create tags.
- Simple coworker assignment and tagging in comments.
- Easy to incorporate my calendar.
Cons
- Can provide better options to handle phishing emails.
- Mobile front application can be improved.
Pricing
- Growth : $59/seat/month
- Scale : $99/seat/month
- Premier : $229/seat/month
8. Zendesk
Zendesk is a customer engagement platform that enables companies to build meaningful relationships with their clients. It provides a fluid platform for the support, sales, and marketing teams to effectively collaborate.
Zendesk improves customer satisfaction and promotes company growth with its intuitive interface and comprehensive capabilities. Zendesk is a comprehensive customer service solution that scales with your organization and is simple to use.
Features
- Real-time updates
- Agent collaboration
- Help desk automation
- SLA management
- Alerts/escalation
Pros
- Consolidated customer service, sales, and general inquiries.
- Classifies requests and communications into departments or groups automatically.
- Strong workflow and automation features.
- Offers excellent unified customer support experience.
Cons
- Zendesk's customization possibilities are limited.
- Using Zendesk's capabilities and setting it up can be challenging.
Pricing
- Suite Team: $55 per agent/month
- Suite Growth:$89 per agent/month
- Suite Professional: $115 per agent/month
9. Intercom
Intercom is one of the best customer engagement platform. Sales and marketing teams use the well-known engagement platform Intercom to proactively interact with potential consumers through in-app messaging, chat conversations, and surveys. For teams with little developer resources, this may be excellent. Users can also design unique chatbots that can automate problem-solving and converse with clients in a variety of languages.
Features
- Automated response
- Pop-up chat
- Targeted emails
- In-app messaging
- Ticket creation
Pros
- Excellent user-centric design and tool integration capabilities.
- The ability to integrate and centralize customer data is on-point.
- It offers great feedback collection and analysis.
- The platform has exceptional customer service.
Cons
- It doesn't provide agents with an enhanced mobile experience.
- Importing and exporting data can be made simpler.
Pricing
- Start: $39 per month/one seat.
- Grow: $99 per month/ five seats.
- Accelerate: $499 per month/10 seats.
- Scale: $999 per month/ 10 seats
- Early Stage Program: $49 per month.
10. Mixpanel
Mixpanel is an analytic tool that tracks and examines user behavior on a website or software program. It can record information on how customers use a digital product, such as when they join up for a service or use a feature.
Mixpanel offers straightforward, interactive reports that enable quick data querying and visualization. It’s intended to provide product teams and marketers with insights about the most effective ways to attract, convert, and keep customers.
Features
- Performance metrics
- A/B testing
- Data analysis
- Data integration
Pros
- Offers the best product visualization and analytics tool to create funnels.
- The platform's user interface is simple and offers multiple tools.
- The user engagement tracking is simple and convenient.
- Multiple customization options are available for all charts.
Cons
- The interface is extensive, but using multiple choices can be challenging.
- It has a learning curve for beginners.
Pricing
- Starter Plan: Free
- Growth Plan: $20/ month
- Enterprise Plan: $833/ month
11. Braze
Braze is a customer engagement platform. It focuses on personalized messaging. Businesses can run cross-channel campaigns with ease. This helps build strong customer connections. Real-time analytics give instant insights. Audience segmentation allows targeted messaging. The drag-and-drop interface is simple to use.
Even non-technical users can manage campaigns. This saves time and reduces errors. It also helps optimize strategies quickly. As a result, customer interactions improve. Retention rates get a boost.
Features
- Cross-channel messaging (email, push, SMS, in-app)
- Customer journey orchestration
- AI-driven personalization
- Real-time analytics
- Audience segmentation
Pros
- Advanced analytics for deep customer insights.
- Supports A/B testing for optimizing campaigns.
- Seamless integration with major data platforms.
- Strong personalization capabilities.
Cons
- The learning curve can be steep for beginners.
- Pricing may be high for small businesses.
Pricing
- Contact Braze for custom pricing.
12. HubSpot
HubSpot’s is one of the leading Customer engagement tools, designed to put your customers at the center of everything you do. It uses advanced AI-powered tools to help you engage with customers more effectively. This system connects your front office teams by giving them a complete view of the customer journey, so everyone stays on the same page.
Moreover, HubSpot’s smart CRM uses data and AI software to improve interactions with customers and drive growth. By centralizing your efforts with this all-in-one customer engagement management software, you save time and resources, while staying up-to-date with the latest industry trends.
Features
- AI-powered customer platform
- Smart CRM
- Integration ecosystem
- Centralized customer data
- Agile response to trends
- Cost-effective scaling
- Automation and insights with AI
Pros
- HubSpot integrates all customer data into one easy-to-use platform seamlessly.
- AI-powered tools enhance efficiency and offer valuable insights for better decisions.
- It adapts quickly to industry trends, keeping your business up-to-date.
Cons
- HubSpot can be expensive for smaller businesses with tight budgets.
- Some users find the learning curve steep for advanced features and tools.
HubSpot Pricing:
HubSpot offers various pricing options based on company size and organizational needs. Contact their sales team to learn more and get a personalized quotation.
Elevate Customer Engagement with ControlHippo’s Top Tools
Choosing the right client software is key to lasting customer relationships. The right tool boosts communication and improves customer satisfaction. Every platform has its own benefits. But ControlHippo stands out. It’s simple to use, feature-rich, and budget-friendly. Its user-friendly interface makes navigation easy. Powerful automation reduces manual work. Plus, flexible pricing fits businesses of all sizes.
ControlHippo is perfect for startups and enterprises alike. It helps streamline communication and boost engagement. You can track customer interactions with ease. This assures personalized experiences every time. It also simplifies workflows and increases efficiency. As a result, your team can focus on customer relationships. In the long run, it helps drive business growth.
Frequently Asked Questions
There are multiple software to track consumer engagement. You can use ControlHippo, DialPad, Pendo, MoEngage, ActiveCampaign, Drift, etc.
The 4 P's of customer engagement are Product (offering value), Price (setting fair costs), Place (accessible channels), and Promotion (effective communication), collectively shaping meaningful interactions and relationships.
No, customer engagement is not a CRM. Customer engagement refers to interactions and relationships between a business and its customers, while CRM is a technology/system managing those relationships.
Updated : March 9, 2025
Priya Naha is a skilled technical content writer with a specialization in business communication and omnichannel communication platforms. Her expertise lies in translating complex concepts into clear, engaging content that resonates with diverse audiences. Focused on business communication solutions, Priya excels in delivering informative and practical insights through her writing.
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