WhatsApp is one of the most popular messaging platforms in the world, boasting over 2 billion WhatsApp users. With such a massive user base, it’s no wonder that individuals, businesses, and celebrities alike are constantly looking for ways to stand out and gain credibility on the platform.
One way to do that is by obtaining the coveted WhatsApp Green Tick, a symbol of authenticity and trustworthiness. In this blog post, we will explore what the WhatsApp Green Tick is, why it’s essential, and how you can apply for it.
What Is the WhatsApp Green Tick?
The WhatsApp Green Tick, often referred to as the “WhatsApp Green Badge” or “WhatsApp Verified Badge,” is a symbol denoting the authenticity of a WhatsApp account.
This green checkmark appears next to the account name, confirming that the account is genuine and officially recognized by WhatsApp. It provides users with a sense of security, knowing they are communicating with a legitimate entity, whether it’s a person, business, or organization.
When applying for the WhatsApp Green Tick verification, ensure your account is complete and well-maintained, with accurate information and a strong online presence. Be patient if your application gets rejected, address the issues provided, and reapply.
What Is The Difference Between A Regular Business Account And An Official Business Account?
To understand the difference between a regular business account and an official business account, you need to look at our curated table below:
Feature | Regular WhatsApp Business Account | Official WhatsApp Business Account |
|---|---|---|
Intended Users | Small and medium-sized businesses (SMBs) and sole proprietors | Large enterprises, brands, and organizations |
Primary Purpose | Establishing a presence and communicating with customers | Scaling customer communication for large customer bases |
Business Communication Tools | Business profile, messaging templates, quick replies, labels, automated messaging | Advanced features via WhatsApp Business API, notifications, transactional messages |
Verification | Can apply for verification, not guaranteed, subject to WhatsApp’s criteria | Typically verified by default, a green verification badge |
Usage Scale | Suitable for one-on-one customer interactions, low messaging volumes | Designed for high volumes of customer inquiries and transactions |
API Access | Can use the WhatsApp Business app, which may require API for advanced messaging | Full access to WhatsApp Business API for integration with CRM, chatbots, and other tools |
This table provides a clear comparison of the key differences between the two types of WhatsApp Business accounts.
Why Is Getting the WhatsApp Green Tick So Important?
Wondering if a WhatsApp green badge is necessary or not? Check out the below points to find out why it’s important for every growing business.
1. Credibility and Trust
Obtaining the WhatsApp Green Tick adds a layer of credibility and trust to your account. For businesses and public figures, it assures users that they are interacting with a legitimate entity, reducing the risk of scams and impersonation.
2. Improved Visibility
Having the Green Tick can lead to increased visibility, as users are more likely to engage with verified accounts. This can be particularly beneficial for businesses seeking to expand their reach and establish a stronger online presence.
3. Enhanced Customer Service
Verified official business accounts on WhatsApp to gain access to advanced features, such as automated messaging and chatbot capabilities. This allows them to provide better customer service and support, enhancing the overall user experience.
4. Official Communication
The Green Tick helps distinguish official accounts from personal ones. It allows users to differentiate between authentic customer service channels, product updates, promotional messages, and personal messages from friends and family.
What Are The Pros And Cons of A WhatsApp Green Tick Badge Application?
WhatsApp verified tick application has its share of advantages and disadvantages. Let’s take a look.
Pros
1. Reliability and Trust
Adding a WhatsApp-verified symbol to your business profile increases its legitimacy and reliability. Users are more inclined to trust and interact with verified accounts, knowing they are dealing with an authentic and recognized business.
2. Access to WhatsApp Business Tools
Features and tools created to improve customer communication are available to verified businesses on WhatsApp Business. Among these options are labels for chat organization, quick replies, and message templates.
3. Enhanced Visibility
Businesses that have been verified may appear higher in WhatsApp search results. Your business may draw in additional clients and consumers as a result of this enhanced visibility.
4. Direct Communication
Using the WhatsApp Business API, verified organizations can send automated messages, alerts, and other crucial information to clients directly. This feature may improve customer service and engagement.
5. Customization
You can make a comprehensive business profile that includes significant information like your address, phone number, and description. Customers will have a better grasp of your company as a result.
Cons
1. Compliance Requirements
You must abide by WhatsApp’s Business Policy and Commerce Policy to maintain your verified status. It is possible to lose your verified credential for noncompliance.
2. Higher Expectations
When it comes to response times and customer service quality, users frequently have higher expectations like improved service and support from verified businesses. For small companies, meeting these expectations can be extremely challenging.
3. Charges
There are fees associated with using the WhatsApp Business API and other advanced capabilities. These fees vary depending on the amount used.
4. Risk for Misuse
Some users can mistakenly believe that any account that has been confirmed is completely reliable. For this, authenticated accounts can turn into targets for scammers, necessitating strict security precautions.
5. Application Method
Getting a WhatsApp-certified badge can be a difficult process, and approval is not guaranteed. Reapplying might be challenging and time-consuming if it is rejected.
Ways to Apply for a WhatsApp Green Tick Badge
With the help of a META Business Manager or through a Business Service, you can apply for WhatsApp green tick verification.
META Business Manager
You can apply via META Business Manager using the following steps:
Step 1: Navigate to Business Settings -> WhatsApp Accounts -> WhatsApp Manager.
Step 2: Under Account tools, choose “phone number.”
Step 3: To view the information of your WhatsApp account, select the “Settings” icon on the next page.
Step 4: Complete the ‘Profile’ section with the necessary data, then send in your request.
Step 5: Your request will display a review status after it is submitted.
Independent applicants usually receive a response within 2 to 4 business days.
Business Service Provider (BSP)
A BSP can assist you if you use the WhatsApp Business API or On-premises API. Be aware that BSPs often pay for this service. For more information and costs, get in touch with your supplier. The process for verification varies depending on the BSP.
The BSP may either manage your application for an Official Business Account or instruct you on how to use their portal to submit one. The BSP application process could take up to three weeks if you are eligible.
The choice to provide the green tick ultimately belongs to META. The BSP is in charge of submitting your application to META; they are not in charge of the outcome of the application.
How to Apply for WhatsApp Green Tick?
Obtaining the WhatsApp Green Tick is not an automatic process, and WhatsApp has specific criteria for verification. Here’s a step-by-step guide on how to get a green tick on whatsapp business –
Step 1: Get Access to the WhatsApp API
The free business app does not come with WhatsApp marketing software, which is required in order to receive the desired badge. To begin, sign up for the API and create a business WhatsApp account via a business solution provider (BSP).
Step 2: Start Campaigns on WhatsApp
You can increase your chances of receiving the green badge by sending business-initiated messages to more than 1,000 recipients per day. By doing this, you are showing WhatsApp that you are committed to using their platform.
Step 3: Activate Two-Factor Verification
In your Meta Business settings, enable two-factor authentication. It’s necessary to finish this step.
Step 4: Verify The Meta Business Account
Ensure your Meta Business account is confirmed in order to qualify for the official WhatsApp green tick. The setup for two-factor authentication and this process are completed in the same part.
Step 5: Use Meta To Apply For The Green Tick
Go to “Business Settings,” pick “WhatsApp Accounts,” and select the account you want to apply for in Meta Business Manager. To access “WABiz: Request official business account status,” click “Settings” -> “Contact Support” -> “Ask a question.”
Please ensure that two-factor authentication is activated before submitting the necessary papers and information.
Step 6: Wait For Approval
It usually takes a few days for WhatsApp to assess your application for a green tick. If your account automatically displays the green badge, you will know it was successful.
What If Your WhatsApp Green Tick Application Gets Rejected?
Receiving a rejection for your WhatsApp Green Tick application can be disheartening, but it’s essential to understand why your application might have been turned down and what steps you can take next:
1. Review the Rejection Reason
WhatsApp typically provides a reason for the rejection in the notification you receive. Common reasons for rejection include incomplete or inaccurate account information, not meeting WhatsApp’s eligibility criteria, or a saturated verification queue. Carefully review this reason to understand the specific issue.
2. Correct the Issues
If your application was rejected due to incomplete or inaccurate information, take the time to address these issues. Update your profile with a clear picture and ensure your account information is accurate and up-to-date.
3. Resubmit Your Application
After addressing the issues that led to the rejection, you can reapply for the WhatsApp Green Tick. Keep in mind that WhatsApp may have a verification queue, and it might take some time before you receive a response.
Which Brands Can’t Apply for WhatsApp Green Tick Verification?
WhatsApp has specific eligibility criteria for brands seeking the Green Tick verification. Not all brands are eligible, and some categories of businesses and entities cannot apply for this verification. Here are some examples of brands that typically can’t apply for WhatsApp Green Tick:
Businesses that operate without proper licenses or legal authorization are ineligible for the WhatsApp Green Tick. WhatsApp seeks to verify genuine and legitimate entities.
2. Non-Personal Accounts
WhatsApp Green Tick is not intended for personal accounts. It’s primarily for businesses, organizations, and public figures. Individual personal accounts usually do not qualify for verification.
3. Inactive or Abandoned Accounts
Inactive or abandoned accounts are unlikely to receive the Green Tick. WhatsApp expects verified accounts to be actively maintained.
4. Non-Profits Without Proper Documentation
Non-profit organizations must have proper documentation and legal status to apply for verification. WhatsApp may require evidence of non-profit status.
5. Entities That Violate WhatsApp Policies
Brands or entities that violate WhatsApp’s policies, such as engaging in spammy behavior, phishing, or other illicit activities, are not eligible for verification.
Conclusion
Obtaining the WhatsApp Green Tick can be a valuable asset for enhancing your credibility and trustworthiness on the platform. However, if your application is rejected, it’s essential to address the issues, build a strong online presence, and reapply with a better-prepared application.
Additionally, it’s crucial to be aware of the categories of brands and entities that are ineligible for WhatsApp business verification, ensuring that you meet WhatsApp’s criteria before applying. By following these guidelines, you can increase your chances of gaining the Green Tick and reaping its benefits on WhatsApp.
Updated : July 10, 2024
Ayushi Bhandari is a content writer with extensive experience in business communication solutions. She focuses on creating engaging content about omnichannel communication and related fields. Her well-researched content delivers valuable insights, helping businesses improve their communication strategies and connect better with their audience.
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