WhatsApp Web Business is becoming increasingly popular among companies of all sizes for managing customer communications. With Android users averaging 33.5 minutes daily on the app, WhatsApp Web provides companies with an efficient platform for customer support, marketing, and internal coordination.
Whether you’re a startup or a large enterprise, you can use WhatsApp Web to engage with clients, manage customer service, and boost sales. Let’s understand how to use WhatsApp Business Web.
Leverage WhatsApp’s multi-device capability to manage customer communications. Use it on up to four linked devices simultaneously and allow team members to access the account even when others are unavailable. This ensures continuous customer communication, as different team members can respond to inquiries and maintain uninterrupted service.
What Is WhatsApp Web for Business?
WhatsApp Business Web is the browser-based version of the WhatsApp Business app, designed for companies to manage customer communications from a computer. It allows businesses to send messages, share files, and handle customer interactions. The web interface provides features like quick replies, labels, and automated responses to enhance customer service efficiency.
However, to use WhatsApp Business Web, businesses must have the WhatsApp Business app installed and logged in on a mobile device. The web version syncs conversations and data in real time between the browser interface and the mobile app, offering a seamless experience across devices.
What Can You Do With WhatsApp Business Web?
WhatsApp Business Web may not be perfect, but it remains a useful tool for businesses to communicate. It offers a sleek, no-install solution for managing customer interactions right from the browser. Here’s what it can do:
1. Send/Receive Messages in Real Time
Using WhatsApp Business Web allows you to mirror the chat window of your phone and instant message customers in real time. This is the fastest and easiest way to manage multiple customer conversations simultaneously, especially for companies with a high volume of messages.
2. Fast Responses with Quick Replies
When you receive the same questions too often- such as your business hours, product availability, or details about services is easier to use quick replies. With WhatsApp Business Web, pre-set messages with shortcuts will allow for expedient response times and a satisfied customer base.
3. Manage Customer Interactions Better
Sometimes, it can indeed be overwhelming to deal with multiple chats on your phone screen. WhatsApp Business Web allows you the convenience of organizing and replying to multiple messages with a bigger screen and a full keyboard, which results in a better workflow and fewer typing errors.
Often, a business needs to send invoices, brochures, product catalogs, or promotional materials. Now, with WhatsApp Business Web, you can upload and share these files so very easily, directly from your computer, without the hassles of uploading them first to your phone.
5. Chart Chat Labels for Organized Conversations
If you are working with multiple customers, organization in chat is a must. WhatsApp Business Web provides chat labels, which can help group conversations into New Customer, Pending Order, Payment Received, or Follow-Up. This helps streamline customer interactions and ensures that no message goes unnoticed.
Limitations of Using WhatsApp Business Web
WhatsApp Web, while convenient, comes with limitations such as phone dependency, feature restrictions, file size limits, video call issues, and single-session constraints. Let’s explore these in detail.
1. Phone Connection
One of the inconveniences of WhatsApp Business Web is that it requires your phone’s constant connection to the internet. As soon as your phone loses the internet connection, runs out of battery, or is turned off, that leaves you totally disorganized. It can be annoying when one needs to respond to messages without having access to their phone.
2. Feature Restrictions
Some features, like broadcasting messages to multiple contacts, are not available on WhatsApp Web. This limitation can impact businesses that rely heavily on bulk messaging for marketing or announcements. Companies may need to use the mobile app alongside WhatsApp Web to access all features, which could affect workflow efficiency.
3. File Size Limits
There are restrictions on the size of files you can send through WhatsApp Web, which may be lower than on the mobile app. WhatsApp Web has file size limitations that can hinder the sending of large images or documents. These restrictions affect businesses that frequently share substantial files.
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How To Use WhatsApp Business Web In Your Browser?
WhatsApp Business Web allows users to access their WhatsApp Business Account from their internet browser without downloading and installing any application.
Step 1: Open WhatsApp Business on your phone.
Step 2: Ensure you are logged into your WhatsApp Business account.
Step 3: Visit WhatsApp Business Web.
Step 4: Open your browser and go to web.whatsapp.com.
Step 5: Scan the QR code.
Step 6: On your phone, tap the three-dot menu(Android) or Settings(IPhone), then look for Linked Devices.
Step 7: Select Link a Device and scan the QR code displayed on your computer screen.
Start chatting!
Once linked, all your messages will appear clearly and vividly on your computer screen, and your chat experience will be maintained in the phone application.
WhatsApp Business FeaturesHow To Use WhatsApp Business Desktop For Windows?
If you want a more solid experience, you can go for WhatsApp Business Desktop App for Windows. Unlike the web version, the desktop application keeps you logged in and provides better performance.
Step 1: Download the app.
Step 2: Visit the Microsoft Store and search for WhatsApp Business Desktop.
Step 3: Click Install and wait for the app to be downloaded.
Step 4: Open the app and scan the QR code.
Step 5: Open the app, and just like WhatsApp Business Web, link your phone.
You can do things like using keyboard shortcuts, getting desktop notifications, and sending media easily!
How To Use WhatsApp Business Desktop for Mac?
To use WhatsApp Business Desktop for Mac, you need to do the following:
Step 1: Open the Mac App Store and search for WhatsApp Business Desktop.
Step 2: Click on Get and install the app.
Step 3: Open the app and scan the QR code with the Linked Devices option using your phone.
Step 4: Once done, you can start managing the messages for your business!
Difference Between WhatsApp Business Web and Desktop App
WhatsApp Web is a browser-based version and requires you to open a web page and scan a QR code to sync with your phone. On the other hand, WhatsApp Business Desktop is a standalone application that you install on your computer and offers a more integrated experience.
Here is a detailed comparison of differences between WhatsApp Web for Business and WhatsApp Desktop.
| Features | WhatsApp Web | WhatApp Desktop |
|---|---|---|
| Platform | Web browser | Standalone application |
| Installation | No installation required | Needs to be downloaded and installed |
| Accessibility | Any computer with internet | Windows and Mac operating systems |
| Phone Requirement | Requires active internet on the phone | Requires phone to be connected to the internet |
| Performance | May be slightly slower | Generally better performance and responsiveness |
| Notifications | Browser notifications | Desktop notifications (even when the browser is closed) |
| Login Process | Via QR code scan | Via QR code scan |
| Portability | Access from any computer | Limited to the installed device |
Conclusion
WhatsApp Business Web is essential for companies looking to enhance customer communications. Whether you’re using WhatsApp Web Business on a Windows PC or WhatsApp Business for Mac, the platform, along with a WhatsApp shared inbox, provides a seamless way to manage conversations, support customers, and drive sales.
While there are some limitations to consider, the benefits of using WhatsApp business web for PC far outweigh the drawbacks for most businesses. From easy file sharing to quick responses, WhatsApp Web for Business empowers companies to meet their customers where they already spend significant time.
Frequently Asked Questions
Yes, you can use WhatsApp Business on the web by linking your WhatsApp Business account on your phone to WhatsApp Web. This allows you to access your WhatsApp Business messages and features through the web browser on your computer.
Yes, you can use WhatsApp Business and WhatsApp Messenger simultaneously, but the accounts must be linked to different phone numbers. Each WhatsApp account, whether Business or personal, can only be linked to one device at a time.
Yes, with ControlHippo, you can use WhatsApp Business on your PC without needing your phone. You simply scan the QR code one time when first connecting your WhatsApp account to link it to ControlHippo. After that, you can receive and send WhatsApp messages directly from ControlHippo on your desktop without your phone. Your messages will sync across devices. This makes customer communication efficient when managing multiple conversations.
Updated : March 21, 2025
Rohit Rajpal is an experienced content writer with a strong focus on business communication platforms. He creates content that helps companies optimize their communication strategies using omnichannel solutions. Known for his straightforward approach, Rohit breaks down complex concepts, making it easier for businesses to improve how they connect with customers.
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