Creating and managing a WhatsApp catalog for business allows you to showcase your products directly within the app, enhancing customer interaction and streamlining the purchasing process. This feature helps businesses present their offerings in a visually appealing and organized manner, facilitating easier browsing and selection for customers.
Notably, every month, 40 million WhatsApp users browse business catalogs within the app., emphasizing how this tool significantly boosts sales and enhances customer engagement. Dive into our blog to discover how you can use this powerful feature to transform your business.
Consistently refresh your WhatsApp Business catalog with new products and high-resolution images to maintain its appeal and effectiveness. This not only attracts repeat visits from customers but also increases the likelihood of conversions by showcasing your latest offerings.
How to Create a Catalog in WhatsApp?
A WhatsApp Business catalog serves as a virtual storefront on the app, allowing businesses to showcase their products or services directly to potential customers. Each catalog can include images, prices, descriptions, and product codes, making it easy for customers to browse and select items directly from the chat.
This feature is designed to simplify the buying process, enhance customer engagement, and support businesses in driving sales through convenient and direct communication.
How to Create a WhatsApp Business Catalog?
Creating a WhatsApp Business catalog involves setting up a digital storefront within the app, allowing WhatsApp Business users to display your products or services with images, descriptions, and prices. This feature enhances customer engagement by making it easier for them to browse and purchase directly through WhatsApp.
Let’s look at the step-by-step to understand how to add catalogue in WhatsApp Business
Steps to Create WhatsApp Business Catalog:
- Launch the WhatsApp Business app and access the menu labeled "Settings."
- From there, navigate to "Business Tools" and select "Catalog" to proceed.
- Tap on "Add Product or Service."
- Upload images of your product or service.
- Add the name, price, and description for each item.
- You can also add a website link or product code if needed.
- Click save after adding each product or service to complete the catalog.
Sharing WhatsApp catalogue links with customers enables them to easily access your product listings directly from the chat. This can enhance their shopping experience by providing quick and convenient access to your offerings.
Here are the steps as to how you can share WhatsApp catalog links with customers.
Steps to Share WhatsApp Business Catalog Link With Customers:
- Access the "Catalog" section within the WhatsApp Business app.
- Choose the specific product or service you wish to share.
- Select the "Share" icon.
- Choose the contact or group you want to send the catalog link to.
- Optionally, add a personalized message before sending the link.
- Send a message to share the catalog with your customer.
How to Use Whatsapp Catalogue to Increase Your Sales?
Imagine yourself as a shopper searching for the perfect laptop. You start by browsing through various models, comparing specifications, checking stock availability, and reviewing pricing across stores. Now, think about the frustration of hitting a dead end because a store lacks product details or fails to respond promptly. Naturally, you’d move on to a more responsive brand or retailer.
This is precisely where a WhatsApp catalog proves invaluable for businesses.
With a well-maintained WhatsApp Business catalog, you can showcase detailed product descriptions directly on your profile.
For instance, if an item goes out of stock, you can hide it from the catalog to ensure customers always see up-to-date inventory. This eliminates confusion and makes the buying process seamless.
Through the “Shop” button on your WhatsApp Business profile, customers can explore your catalog, browse available products, and even add items to their cart with a simple tap of the + button. Once they’ve finalized their selection, they can send their order directly to your business for confirmation.
3 Tips to Boost Sales Through Catalog With WhatsApp Business API
Maximize your sales potential by leveraging the WhatsApp Business API to enhance your catalog’s reach and effectiveness. Here are 3 tips to help you boost sales through a catalog with WhatsApp business API.
1. Personalized Recommendations
Utilizing customer data for tailored product recommendations allows small businesses to significantly enhance their sales strategies. Analyzing customer preferences and purchase history helps businesses promote products aligned with individual interests, enhancing sales likelihood and customer satisfaction through relevant shopping experiences.
This leads to better conversion rates, converting casual visitors into loyal customers and improving the overall business-customer bond.
2. Automated Follow-ups
Utilize automated follow-ups to enhance customer engagement and boost sales. Set up your catalog manager to send reminders about items left in the cart or suggest complementary products. Such timely and relevant messages can rekindle interest among potential buyers, motivating them to finalize their purchases.
Automated follow-ups can also notify customers of new arrivals or special offers based on their browsing history. This proactive approach ensures consistent communication, helping to convert interest into sales and maximizing the effectiveness of your catalog manager.
3. Exclusive Offers and Discounts
Leverage your catalog to highlight exclusive offers and discounts to your WhatsApp contacts. Featuring limited-time deals not only creates a sense of urgency but also prompts quick decision-making among your customers, potentially increasing your sales immediately.
By promoting these special offers directly through WhatsApp, you ensure that your messages gain higher visibility and elicit faster responses from your audience. This direct communication channel is invaluable for capturing customer attention and driving engagement, making it an effective strategy for boosting sales through timely and appealing promotions.
: How To Create Whatsapp Business Account? (In Minutes!)Limitations of a WhatsApp Business Catalog
A WhatsApp Business catalog is a powerful tool to showcase products or services. By organizing items into collections, simplifies customer browsing and inquiries. Sharing a catalog link also helps businesses expand their reach to platforms like Instagram and Facebook, connecting with a broader audience.
However, this feature does come with its own set of limitations:
- Restricted Product Listings : WhatsApp allows businesses to upload a maximum of 500 products or services. For larger businesses with extensive inventories, this cap might hinder showcasing their complete product range.
- Lack of Inventory Management : Unlike full-fledged e-commerce platforms, the catalog doesn’t support inventory tracking. This means businesses might unintentionally display items that are out of stock, leading to customer dissatisfaction.
- No Built-in Checkout : The WhatsApp Business catalog does not offer a direct checkout system. Customers need to be redirected to your website or visit your physical store to complete their purchases. This added step could discourage some buyers, particularly if the process is slow or inconvenient.
While a WhatsApp product catalogue is an excellent tool for simplifying the shopping experience, addressing its limitations with complementary solutions can improve customer satisfaction and streamline operations.
Conclusion
Effectively managing a WhatsApp Business catalog can greatly improve the customer experience and boost sales. Offering an easily accessible and visually appealing product display helps businesses engage with customers more efficiently.
This streamlines the purchasing process and increases their reach. Utilizing personalized communication and targeted marketing strategies can enhance the advantages of incorporating WhatsApp into your business operations.
Frequently Asked Questions
To view a business catalog on WhatsApp, open the chat with the business, tap on their name at the top of the chat screen, and select [View Catalog]. This will display all available products or services.
To send a catalogue automatically, you can set up quick replies or use the WhatsApp Business API to integrate automated responses. These tools allow you to configure specific triggers that will send the catalog link to customers based on their inquiries or actions.
To sort your catalogue in WhatsApp business profile, go to the [Catalog] section, tap on the [Edit] button, and drag the products or services to rearrange them in your preferred order. This helps in highlighting priority items or organizing your catalog for better customer navigation.
Updated : December 5, 2024
Jainy Patel is a content strategist who specializes in omnichannel communication solutions. She develops innovative marketing strategies that unify messaging across various channels, ensuring a consistent and engaging customer journey. Jainy is passionate about optimizing communication processes and crafting targeted content that resonates with audiences at every touchpoint.
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